InsightSquared

APRIL 12, 2018

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? The key purpose of a MAP is to deliver personalized messaging and MAP vendors are excellent at this.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Heinz Marketing

MAY 16, 2022

If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. And there’s obviously a lot of areas we could talk about, a lot of areas that you have covered in your career as a CMO, as an analyst, and now as a fractional CMO. You’ve been in-house as an operational CMO.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Engagio

JUNE 24, 2019

Some people do not know this, but Marketo originally was heavy SMB and over time moved to focus on the Enterprise. When I left there, we had very successful SMB and Enterprise teams. Upgraded our analyst relations (including delivering a “Cool Vendor” from Gartner and “Strong Performer” in Forrester’s ABM Platform wave).

B2B Thought Leadership 48

B2B Thought Leadership Marketing Analytics Tools SMB Thought Leadership 48

Tony Zambito

OCTOBER 23, 2016

vendor) information is diminishing while credibility in influencer sources is rising. Buying Behaviors : How people make choices and arrive at purchase decisions are undergoing major transformations. With information readily available, buying behaviors have become more self-directed, as well as, more goal-directed.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Hubspot

MARCH 25, 2014

The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide." That engine also provides data for G2 Crowd’s Grid, which ranks vendors based on customer satisfaction across scores and scale, and identifies the top products in each category.

Enterprise Management 28

Enterprise Management Marketing Automation Services Marketing Management Research 28

Hubspot

JANUARY 12, 2012

SMB (Small to Medium Sized Business) = Somewhere between 5-100 Employees. SMB: The Utility Player. Since you may not need so many specialists just yet, erring on the side of vendors at this stage is wise. First, let's define what we mean by different company sizes. Midsized Business = Somewhere between 101-1,000 Employees.

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Work Management 28

The ROI Guy

MAY 4, 2006

Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1] How is IT spending changing for small and medium enterprises?

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40