Aberdeen

DECEMBER 27, 2018

Stronger than ever in data, Best-in-Class solutions leverage sophisticated Data Science models that consider differential analysis to model the swings in buyer intent signals that naturally occur as a B2B buying committee progresses through meetings, proof-of-concepts, vendor sorting, and other stages of a buying journey.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

DiscoverOrg

MARCH 13, 2017

The marketing landscape has wholly transformed, with the CMO often responsible for driving growth across the enterprise, marketing budgets expanding to the largest in the organization , and marketing technology vendors growing from 100 to 4,500+, a dizzying prospect for anyone trying to build a cohesive tech stack. Watch the Video.

CMO 184

CMO Enterprise Management Work Management Marketing Management 184

Aberdeen

OCTOBER 25, 2017

Or consider a vendor who recently emailed me about a demo of their service. The vendor had obviously scraped my email address from the web and used AI robots to determine I was a small business owner who might need what they’re selling. @abbyohlheiser , can you get to the bottom of this? pic.twitter.com/U1sd0XOBRt.

Marketing AI 63

Marketing AI Personalization Paid Search Agency Companies 63

Convince & Convert

AUGUST 2, 2012

Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey. Just some quick highlights that are maybe thought provoking or interesting, according to this research, social data impacts decisions for 89% of CMOs. Thank you, Ian, for the great suggestion.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Customer Experience Matrix

FEBRUARY 7, 2019

My own conversations are with people who already care about CDPs, so they're a very skewed sample. But vendors, consultants, agencies, and marketers I spoke with mostly agreed that the larger community is just beginning to hear about the concept. This makes it harder for CDP vendors to sell their products. until a few years ago.

Work Management 136

Work Management Marketing Management Paid Search Agency Vendors 136

Single Grain

JUNE 3, 2021

Difference Between Marketing Manager, Marketing Director and CMO. The CMO's (Chief Marketing Officer) main role is to create the brand's overall marketing vision in order to grow the company and increase revenue. If the company doesn't have a CMO, the marketing director will report to the CEO. the marketing director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Strategic-IC

SEPTEMBER 23, 2020

To learn more about Direct mail why not check out this interview our Agency CMO carried out with Alex Olley, C-founder of Reachdesk, our Direct Mail partner. 76% of B2B buyers are ready to have a social media conversation with potential vendors. There are so many use cases here that you could deploy as part of your ABM strategy.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Martech Advisor

FEBRUARY 14, 2020

The logical next step for organizations seriously evaluating the solution would be to objectively research CDP vendors who are most likely to enable it to deliver its business goals. Vendor evaluation is of paramount importance, as the right partner can significantly help boost brand equity. Why CDP for Enterprise?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Marketing Automation Services 59

ClearVoice

SEPTEMBER 20, 2019

We need to be doing video,” says the CMO. The content marketing landscape is changing so quickly that legacy agencies themselves can’t keep up without specialized vendors and subcontractors. Sample episode overviews. THAT was not the video we should have done.”. A treatment usually will include: A synopsis.

Video Marketing 58

Video Marketing Advertising Agencies Work Management Paid Search Agency 58

Strategic-IC

SEPTEMBER 23, 2020

To learn more about Direct mail why not check out this interview our Agency CMO carried out with Alex Olley, C-founder of Reachdesk, our Direct Mail partner. 76% of B2B buyers are ready to have a social media conversation with potential vendors. There are so many use cases here that you could deploy as part of your ABM strategy.

Account Based Marketing 62

Account Based Marketing ABM Tactics Paid Search Agency 62

chiefmartech

FEBRUARY 9, 2016

MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. 100 Marketing Technology Vendors Exhibiting Their Innovations. See the 2016 Stackies announcement post last month for details.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

chiefmartech

OCTOBER 23, 2015

If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. The Marketing Sherpa data is based on a sample of 300 CMOs. This overstates market penetration. ?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

chiefmartech

APRIL 7, 2022

Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. What is the metaverse? What will it mean for marketing and martech?

Digital Asset Management 132

Digital Asset Management Work Management Marketing Management Digital Experience Platform 132

Single Grain

AUGUST 18, 2023

By targeting K-5 school administrators on LinkedIn, Learning A-Z achieved 462 new users, notably one free trial, four new purchases, positive website metrics, and 12 sample downloads. For Airbnb , Google Tag Manager launched new programs, tools, and vendors quicker. Since then, Learning A-Z has achieved a 5.47

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

DiscoverOrg

MAY 19, 2017

At the end of the day, Business Intelligence (BI) and analytics platforms have been around awhile, and there are tons of [incumbent] vendors who have dominant market positions—and they are ‘cash-cowing’ the heck out of it. Change continued in 2015 when a new CRO, CFO and CMO came on board and brought a whole new approach.

Top of Funnel 136

Top of Funnel Paid Search Agency Salesforce.com Digital Marketing Funnels 136