CMO and ROMI - B2B Marketing Zone

An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Return on Marketing Investment (ROMI) . The ROMI metric calculates a marketing campaign’s revenue compared to the cost of executing that marketing campaign. The formula for calculating ROMI is: .

Cost per Lead

Cost per Lead ROMI CPL Churn Rate

Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. Have you successfully measured the return of marketing investment (ROMI) of your ABM programs?

Account Based Marketing

Account Based Marketing ABM Work Management Marketing Management

B2B Marketing Zone

An Essential Guide to B2B Marketing Metrics That Matter

Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

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