The Marketing Blender

FEBRUARY 26, 2024

Here is our guide for how to select a fractional CMO agency if you run a B2B company. It’s Time to Contact a Fractional CMO Agency When… Here are a few key indicators that your organization should look for a fractional Chief Marketing Officer.

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The Marketing Blender

FEBRUARY 9, 2022

See Our Work. What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

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The Marketing Blender

JANUARY 3, 2024

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). In this article, we will explore the concept of a fractional CMO, who needs them, why you might consider hiring one, where to find them, and how a fractional CMO team operates.

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DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. But a CMO with staying power has an obligation to drive real innovation and momentum.

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The Marketing Blender

FEBRUARY 6, 2024

Having a full-time Chief Marketing Officer (CMO) or marketing manager in-house certainly provides a sense of comfort. After all, this individual, completely immersed in your team, should ideally have the best understanding of your company’s intricate workings.

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Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

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Top Rank Marketing

OCTOBER 19, 2023

Barnes highlighted Red Hat’s “word nerds” group, which worked on creating a style guide. Release Early and Often: Prioritize swift prototype releases, and share work in its early stages. The post RedHat on Connecting B2B Content for ROI – Across Sites and Teams appeared first on B2B Marketing Blog - TopRank®.

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Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. In the digital age, this approach no longer works.

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Go Beyond SEO

MAY 14, 2022

Many small business owners, this year especially, are still trying to get a grip on what works and what doesn’t. Whether your marketing is directionless or you need more financial resources to invest in a solid strategy, here are four signs it’s time to consider a fractional chief marketing officer (CMO). What’s more?

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Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. The path to the bottom line becomes more confusing when the CEO and CMO are not even on the same wavelength. The CEO thinks the job of the CMO is to manage a budget, to stick the logo of your brand on a stadium.”

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Champion Communications

JULY 19, 2023

Struggling to demonstrate the ROI of your PR program to the CEO ? We recently spoke to Becca Chambers, SVP of Global Brand & Communications at Alludo, about how the brand measures the ROI of their PR activity as part of our PR for Growth podcast series. Trust us – we’ve got the data to back it up.

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Marketri

SEPTEMBER 12, 2023

As a result, companies often find themselves stuck in a cycle of stagnant or declining returns on investment (ROI) from their marketing efforts. They may not fully understand what marketing tactics are working for them or how to leverage new technologies to drive growth. Want to see what Marketri can do for your growth potential?

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Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

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B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

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Adobe Experience Cloud Blog

OCTOBER 15, 2018

Michael Brenner recently uncovered the five critical skills a CMO needs to produce content with the customer at the heart while also demonstrating business results through leads, revenue, and ROI. One of the first tasks of the CMO is to look at why your marketing organization exists. Take Accountability.

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Martech

SEPTEMBER 30, 2022

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. Schaub, a former tech CMO, led IDC’s CMO Advisory practice for nine years. Investors not accountants. Navigation, not control. Get MarTech!

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Zoominfo

NOVEMBER 1, 2022

ZoomInfo’s platform also allows for sales and marketing organizations to work from the same data and develop automated workflows across departments, bridging marketing and sales teams and helping them better target their prospects. We recently went through this process at ZoomInfo when Law came on board as the new CMO.

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Outgrow

APRIL 9, 2024

Measuring awareness, sentiment, and brand affinity for ROI assessment. About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. And for this month we are going to interview Don McGuire, CMO of Qualcomm.

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6sense

FEBRUARY 17, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Coming Up on CMO Coffee Talk… .

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Marketing Insider Group

SEPTEMBER 2, 2020

However, as a majority of businesses have shifted into the digital landscape, key stakeholders have discovered the power of marketing’s ability to deliver on impactful user experiences that drive ROI. Successful CMOs understand that the future of marketing hinges on the budget. Prove Significant Value from Real Results.

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Marketri

APRIL 4, 2024

Why One Tactician Won’t Work The solo marketer was a sub-optimal but feasible structure in the 1980s and 1990s for mid-sized B2B businesses. In fact, the marketing field has entered the era of hyperspecialization, which means that work previously done by one person is broken into more specialized pieces done by several people.

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Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Empathy is the counter-intuitive secret to understand what customers want, so we can deliver ROI. Why CMOs Are a Dying Breed.

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Martech Advisor

DECEMBER 26, 2019

And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. In fact, all of this makes being a CMO pretty good training for the future CEO. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for.

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Marketing Insider Group

SEPTEMBER 17, 2020

If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Prove its ROI and show metrics that will measure its success. . CMOs need tangible support from engaged CEOs to continue to innovate and improve upon their marketing strategy. . You should, too. .

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The Marketing Blender

MAY 4, 2021

See Our Work. The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Need help working through your marketing metrics? Our Services.

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ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Heinz Marketing

JANUARY 29, 2019

I recently hosted our latest invite-only CMO Roundtable in Seattle. We partnered with Allocadia and our topic focused on Finance and Marketing Alignment with the CFO and CMO. Chris Pick , CMO from Apptio and Samantha Bannister , VP of Finance and Operations from Allocadia were the panelists who provided valuable insights.

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6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The CMO discussion revealed a few best practices: .

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Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Pete Hayes, CMO and principal of Chief Outsiders.

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Golden Spiral

DECEMBER 22, 2021

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? If you’re a CMO or key stakeholder for your company and you’re confused by the SEO or organic elements of digital marketing, keep reading. Don’t work against yourself between marketing and sales.

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ROI Paid Search Agency SEO Cost Per Thousand 62

Marketri

SEPTEMBER 22, 2023

When you invest time and budget on marketing, you need to know it will pay off through a strong ROI. Successful B2B marketing is rooted in data that allows you to determine what’s working well, what isn’t, and where you should fine-tune for better results. ROI tells you if you’re achieving that goal.

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Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. But, as content creators, we can’t forget about the significance of human connection in our work. At MIG, we use Google Analytics to analyze both our own and clients’ SEO ROI.

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KoMarketing Associates

FEBRUARY 1, 2022

As a result, they may now be working more effectively together. Allocadia conducted its “How Today’s CMO Can Leverage ROI to Prove Growth” report, and data suggested that 75% of marketing leaders believed their pandemic strategies were effective. Finding Satisfaction in Pandemic Marketing Strategies.

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Contently

MAY 21, 2018

Once they start working backward from their company’s main business objectives , that process is usually less daunting than they think. The post Video: How to Set Content Marketing Goals Your CMO Will Love appeared first on The Content Strategist. If you have 60 seconds to spare, check it out. ?.

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Strategic-IC

AUGUST 3, 2020

ABM in the House: a series of conversations between Declan Mulkeen, CMO of Strategic IC and Alex Olley, Co-founder of Reachdesk , as they explore how to build an effective Account-based Marketing (ABM) programme. Here, Episode 8 looks at Measuring the ROI of ABM. ABM in the House - Measuring the ROI of ABM.

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Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals. Focused KPIs. Integrated CRM.

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Budget Programs ROI Marketing Automation Services Marketing Budget 104

Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

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Terminus

NOVEMBER 14, 2023

The common denominator is this: From budgeting responsibilities to driving pipeline efficiency, marketing leaders are working more closely with finance. Research how similar businesses saw impact and when bringing in a new vendor or software solution request case studies to help gauge performance metrics and when you can expect to see ROI.

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