B2B Marketing Directions

OCTOBER 17, 2021

This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. In my earlier posts, I reviewed what the survey revealed about the state of marketing spending and the progress B2B companies have made on the digital transformation of marketing.

CMO 52

CMO Customer Surveys B2B Paper 52

KoMarketing Associates

MARCH 27, 2019

Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. This is not the first research to suggest that documentation can help when it comes to proving an ROI and achieving goals.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy CMO 156

Champion Communications

JULY 19, 2023

Struggling to demonstrate the ROI of your PR program to the CEO ? You can listen to the full episode here: [link]. If you want to book a call to find out how we can help your business demonstrate your ROI, you can do that here: [link]. The post PR Insights: Demonstrating ROI to your CEO appeared first on Champion Communications.

PR 62

PR ROI B2B Thought Leadership Thought Leadership 62

B2B Marketing Directions

MARCH 17, 2019

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S. B2B and B2C companies. over the next three years.

CMO 53

CMO Marketing AI Customer Surveys B2B 53

Allocadia

AUGUST 26, 2021

Key findings from a survey of North American marketing decision makers. In our newly-released survey of North American marketing leaders, we found that 47% aren’t able to calculate ROI. In our newly-released survey of North American marketing leaders, we found that 47% aren’t able to calculate ROI.

ROI 52

ROI CMO Customer Surveys Advertising Agencies 52

Customer Experience Matrix

MAY 18, 2010

I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. Tags: marketing measurement marketing priorities cmo surveys.

CMO 120

CMO Customer Surveys Correlation Social Media 120

Adobe Experience Cloud Blog

JANUARY 5, 2018

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” Improved ability to track ROI— 28%. Technology vendors owe marketers better solutions to address all these topics and specifically regarding ROI and alignment.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Top Rank Marketing

AUGUST 4, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets appeared first on B2B Marketing Blog - TopRank®. Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Seismic

MAY 18, 2021

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? Just 68% of all the companies surveyed expressed confidence in the data they use to track the effectiveness of their sales enablement efforts. . CMO, Brand Management Company.

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

Golden Spiral

DECEMBER 22, 2021

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? If you’re a CMO or key stakeholder for your company and you’re confused by the SEO or organic elements of digital marketing, keep reading. Making ROI Easier to Measure. If you’re struggling, you’re not alone.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

Marketing Insider Group

APRIL 17, 2023

Here’s an article with great insight from one of our favorite resources, DivvyHQ, on how to calculate the true cost of your content and maximize your ROI. Here’s the cold hard facts about blog post frequency from one of our very own, Michael Brenner, so you can build a consistent strategy that maximizes ROI.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 335

KoMarketing Associates

OCTOBER 6, 2021

Allocadia recently conducted its “How Today’s CMO Can Leverage ROI to Prove Growth” report, and data suggested that 75% of marketing leaders believe their pandemic strategies were effective. Over the past six months, the pandemic has ultimately created more pressure for most of the marketers (48%) who were surveyed.

Marketing & Strategy 156

Marketing & Strategy Marketing Strategy Effectiveness Planning 156

ANNUITAS

DECEMBER 11, 2014

According to Active International , while 77% of CMOs and 76% of CFOs agree alignment is critical, only 12% of CFOs say their CMO is excellent at connecting marketing projects to ROI. According to the Fournaise Group , 80% of surveyed CEOs have stated they have lost faith in their CMOs. Skill Training.

CMO 100

CMO Peer-to-peer Lead Ranking Lead Scoring 100

Digilant

OCTOBER 21, 2021

Results from a recent survey conducted by Econsultancy show that nearly two-thirds of CMOs are feeling pressure from their CEOs and brands to prove the value of marketing initiatives while working with steadily — and significantly — shrinking budgets. . The CMO’s Chase for Perfection. .

ROI 52

ROI Marketing Budget Practices Allocation 52

Martech

MAY 31, 2023

Proving ROI. This is in slight contrast to the views of a similar-sized sample expressed in Gartner’s 2023 CMO Spend and Strategy Survey, where between 12% and 26% of those interviewed expected to decrease spending in specific digital channels. They interviewed 348 marketing professionals in the U.S. in April of this year.

Marketing Budget 113

Marketing Budget Budget Programs B2B Marketing B2B 113

Vision Edge Marketing

JUNE 6, 2023

Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth. Now let’s compare and contrast the roles of CGOs and CMOs. In comparison to the CMO, the CGO has a broader focus. The CGO has a more operational focus, whereas the CSO has a more strategic focus.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Top Rank Marketing

NOVEMBER 3, 2023

InsideRadio Microsoft CMO Steps Down, Takeshi Numoto Steps In After 32 years Microsoft chief marketing officer Chris Capossela has stepped aside, with Takeshi Numoto — previously the firm’s executive vice president and commercial CMO — taking the key marketing role reporting to CEO Satya Nadella, Microsoft recently announced.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. The CMO Council generously shared the detailed data with me. CMOs and CIOs agree they need to work together, and why. CMOs and CIOs disagree on the CIO's job.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning The role of the CMO in alignment It might sound counter-intuitive, but the CMO is pivotal in aligning martech with business strategies.

Digital Experience Platform 108

Digital Experience Platform Marketing & Strategy Business CMO 108

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys. Here’s our guide to help you get started.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Content Standard

OCTOBER 17, 2019

We’re breaking down three of the most common CMO challenges, with tips on how to conquer these nightmares for good. Failing to Prove ROI. A whopping 97 percent of marketing leaders cited ROI as one of the top CMO challenges, according to a survey by Brand Keys.

CMO 46

CMO ROI Social Media Viral Marketing 46

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. This sentiment was shared by the CMOs, with 49% agreeing that discussing PR with their CEO was ‘really awkward’. So, what’s creating this tension? Trying to sell new services to existing clients?

PR 62

PR Research B2B CMO 62

Martech

DECEMBER 29, 2023

But it’s the digital component that connects and drives the experience, even if it’s a simple receipt or survey emailed to a customer after their purchase at a physical store. Beyond limiting online visibility, ‘ghosting’ severely hampers a brand’s overall digital performance,” said Monica Ho, CMO of digital marketing company SOCi. “In

eCommerce 113

eCommerce Enterprise Management Paid Search Agency Marketing Management 113

ClickZ

AUGUST 29, 2020

We found some supporting evidence of these budget cuts in ‘ Gartner’s 2020 CMO Spend Survey ’ which mentioned that 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Interestingly, our Pulse Survey indicates that as of August, 33% of marketing budgets are allocated to marketing technology.

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118

Top Rank Marketing

AUGUST 16, 2023

.” The study showed that 38% of buyers are conducting more detailed ROI analysis. Source ) Finding more value in social media In the Demand Gen Report survey, 24% of buyers said they are spending more time using social media to research vendors and solutions. Meanwhile, purchase cycles are extending.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

KoMarketing Associates

MARCH 21, 2019

Forbes Insights and The Trade Desk recently came together to conduct “The Modern CMO” report, and statistics showed that efficiency in marketing (46 percent) is the leading topic at the front of marketers’ minds heading into the next 12 months. Roughly a third of CMOs surveyed say their roles have moved toward having more accountability.

Efficiency 138

Efficiency Marketing Report CMO Marketing & Strategy 138

Top Rank Marketing

JULY 21, 2023

B2B marketers have pointed to social media as the leading performer, with 49 percent noting content marketing, 45 percent email, and 36 percent having identified display advertising as the top channel, according to newly-available survey results. MarketingProfs How is the Role of the B2B CMO Changing?

Marketing AI 69

Marketing AI B2B Marketing B2B Thought Leadership B2B 69

KoMarketing Associates

SEPTEMBER 22, 2021

Leadership buy-in is absolutely necessary to emphasize the importance of a content marketing strategy and this statistic shows that CMOs are making content creation a priority. From the Converge Report: Content marketers surveyed typically don’t have a budget for content amplification (68%). Content Amplification Report 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Customer Experience Matrix

SEPTEMBER 3, 2018

Duke Fuqua’s most recent CMO Survey found that use of online (first party) customer data has grown at 63% of companies in the past two years while just 31% expanded use of third party data. Remember that the CMO surveys cited earlier showed expectations for slower growth, not actual declines.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

KoMarketing Associates

MARCH 9, 2017

The CMOs of B2B product and services companies continue to invest in social media marketing. In “The CMO Survey Highlights and Insights Report” published in February 2017, CMOs from B2B product companies said they spend 9.4 percent of B2B services CMOs who said the same. This is compared to 12.3 However, only 11.5

Social Media 122

Social Media Social Marketing Allocation B2B Marketing 122

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies. ” Dig deeper: Digital ad spend growth drops to 7.8%

Spending 90

Spending Allocation Gartner Planning 90

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. CMO / VP Marketing / Marketing department. ? Prioritization of Attribution Tools.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The SMB founders and employees surveyed had different marketing POVs and experienced challenges unique to their roles. Content creation.

Paid Content 134

Paid Content Advertising Agencies Paid Search Agency SMB 134

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. ” This decline, noted by my colleague Jon Miller , was even more pronounced than in the 2022 survey, where marketers reported using 42% of their martech capabilities.

Enterprise Management 104

Enterprise Management Marketing Automation Services Budget Programs Gartner 104

Brandwatch Marketing

OCTOBER 25, 2023

It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. As Chevrolet’s CMO Tim Mahoney states , “Manchester United provides us with a global stage, including here in the U.S. Read more: Which Football Sponsors are Getting the Best ROI? That’s rare.”

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96