Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? The CMO works with all teams, such as IT, human resources, finance, sales, and customer service.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

ClickZ

DECEMBER 10, 2019

Implementation of a CDP, a marketing analytics hub, and a marketing resource and planning tool (Percolate) transformed OUP’s marketing program. It is essential for technology vendors to work closely with an organization during the first couple of months of implementation.

Work Management 69

Work Management Press Marketing Management CMO 69

Terminus

NOVEMBER 14, 2023

Research how similar businesses saw impact and when bringing in a new vendor or software solution request case studies to help gauge performance metrics and when you can expect to see ROI. Have a backup plan that requires only the budget and resources already allocated to you. —

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

ANNUITAS

DECEMBER 11, 2023

Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. GTM leaders are experimenting by chasing ‘low hanging fruit’ in their deployments, which is the approach largely being taken by technology vendors, as well. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

SEPTEMBER 14, 2023

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.” to 2.9%) than the previous year, according to a Duke CMO survey.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 116

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides. The CMO Council generously shared the detailed data with me.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

B2B Marketing Traction

SEPTEMBER 21, 2012

What can an Outsource Chief Marketing Officer (CMO) do for your startup? Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. Validate your product or service concept through research and analysis.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

Top Rank Marketing

AUGUST 16, 2023

I worry those marketers [focusing solely on performance] are setting up their companies for irrelevance in the future by focusing on that short-term performance hit but not creating that long-term brand awareness and relevance,” said Anteriad CMO Lynn Tornabene. Meanwhile, purchase cycles are extending. Otherwise, you run out of money.”

B2B Marketing 91

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 91

Only B2B

FEBRUARY 11, 2024

Provide valuable content and resources at each stage of their journey. Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. Accuracy Concerns: Data quality and freshness might vary depending on the vendor.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

ClickZ

SEPTEMBER 16, 2020

Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. Since then, as a CMO and a consultant , I have led numerous martech projects where this framework, and the associated methodologies and guidance, have been core to my approach. It is led by the CMO. Wrong tool selection.

Work Management 144

Work Management Marketing Management Planning Paid Search Agency 144

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? New sellers climb aboard, hoping to capitalize on the vendor’s latest model and make bank. What’s a CMO to do?

Enterprise Management 107

Enterprise Management Work Management Marketing Management Industry CMS 107

Martech

AUGUST 19, 2022

The technical part of the endeavor makes it a resource-intensive and daunting task. Martech debt can be caused by: Lack of requirements and resources. Inadequate vendor/product due diligence. The CMO and CTO didn’t have much in common a decade ago. Get MarTech! Rushing to solve the problem du jour. Poor leadership.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Marketing Budget 109

Aberdeen

DECEMBER 7, 2017

They turn to their vendors for assistance. When we asked survey respondents if they would be more likely to work with a vendor who questioned their way of doing business by, for example, highlighting an organizational pain point or weakness they weren’t aware of, 65% replied, “Yes.”. Vendors Are a Window. So, what do buyers do?

Vendors 63

Vendors B2B Differentiation B2B Sales 63

Martech

FEBRUARY 19, 2022

But deciding whether or not your company needs a call analytics platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Who will use the platform?

Enterprise Management 97

Enterprise Management Work Management Marketing Management Analytics 97

Martech

FEBRUARY 25, 2022

But before jumping into the purchase process, you should follow the same steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. How much training will we need? What are our reporting needs?

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

PathFactory

MAY 24, 2023

At a time where budgets are shrinking and marketers are trying to be resourceful with their investments, it’s critical to have a solution that can drive engagement at every stage of the buyer journey. As the journey of the customer progresses, customer teams can use the data to assess risk of churning, or opportunities for expansion.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Top of Funnel Buyer's Journey 52

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Why is it such a problem?

Work Management 111

Work Management Marketing Management Marketing Budget Astroturfing 111

LeadsRX

SEPTEMBER 8, 2021

Certainly, a solid vendor partner can help in this regard, especially if resources are tight. Hiring the right person – or vendor – could also solve the “making sense of the data” challenge. And that presentation is easily digestible by a CEO, CFO, and/or board of directors. The Proof is in the Data.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

B2B Digital Marketer

MARCH 3, 2022

Learn what makes a CMO highly successful and become the top performer in your market. Nowadays, a CMO is required to have more than just the average skill set. Being a high-growth CMO is a challenging role. A CMO must be able to lead their team, set and achieve goals, increase revenue, and more. Memorable Quotes.

CMO 52

CMO Startups Lead Ranking B2B Sales 52

LEADership

JUNE 9, 2015

As Jacqueline Parkes, CMO of Major League Baseball says, “We celebrate that there is no off-season anymore. We look at new and dynamic ways to engage with our consumers…” Ranked #1 on the Forbes list of ‘50 Influential CMOs on Social Media’, Parkes has transformed MLB’s marketing strategy. Are your brand’s social signals dismally low?

CMO 40

CMO Peer-to-peer Multi-Channel Thought Leadership 40

6sense

AUGUST 3, 2016

Last week, 6sense VP of Product Amar Doshi hosted Business Online Director of Analytics Eric Ramos for a webinar, The 5 Priorities of the Data-Driven CMO , that reviewed this well known but not always well-explored topic. To achieve this ambitious end, marketers must prioritize and invest in 5 key areas: Data. Metrics and measurement.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. You’re strapped for resources. Is it the company’s office manager or the CMO? ABM vendors have created this movement around account-based efforts.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. 2018 is the year to dedicate more resources to video marketing — or allocate marketing dollars to get started if you haven’t yet.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

chiefmartech

APRIL 24, 2016

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. “Okay, maybe the single vendor suite is dead, but a select 2-3 strategic vendors will prevail” seems to be their narrative.

Digital Asset Management 40

Digital Asset Management Marketing Management Marketing Automation Services Vendors 40

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Learn more here.

Top of Funnel 113

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 113

Content Standard

JULY 14, 2021

If your organization already has a CMO or other decision-makers capable of shaping a content marketing strategy, you may only seek out content creation services. Resources such as Gartner’s Magic Quadrant offer another level of evaluation of leading content marketing platforms’ talent recruitment strategies.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Martech

AUGUST 28, 2023

will they need to be educated or convinced, do you need their buy-in, resources or support to get approval, etc.). Then, use that knowledge to gather specific content from vendors and research other teams that did something similar to address their outlook. Either way, it is good information for the future.

Work Management 92

Work Management Peer-to-peer Marketing Management Tips 92

PathFactory

JUNE 13, 2023

For example, in the 2022 Forrester Global State of AI In B2B Marketing Survey, only 36% of B2B marketers said they were using AI for personalization, 25% for content recommendations, 22% for website conversion optimization, and only 13% for content governance.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Martech

JULY 22, 2021

Marketing operations and marketing resource management software company BrandMaker announced it has signed a definitive agreement to acquire a leader in performance management solutions, Allocadia. Former Salesforce CMO Buscemi joins Clari Board. Brandmaker acquires Allocadia for combined marketing ops offering. Quote of the day.

Resource Management 110

Resource Management Enterprise Management Marketing Management Ad Exchange 110

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. “There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. Pre-COVID, communities of vendors, partners and customers would convene at live events, once or twice a year.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Launch Marketing

AUGUST 23, 2023

An agency has a larger team of resources that can devote time to crafting a strategy and plan, establishing a budget, conducting market research, and driving execution. Every company must invest the necessary time and resources to ensure they make the right hire from the outset. Fill the VP of Marketing role with ease: Here’s how.

Marketing AI 107

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 107

Marketing Interactions

OCTOBER 15, 2021

Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). 76% of CMOs are responsible for business growth – either directly or as a shared responsibility (Capgemini). Edelman/LinkedIn ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

ClickZ

APRIL 22, 2020

It’s all well and good opening the “Pandora’s Box” of feedback, but if you’re not prepared or resourced to act on it, what’s the point? We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward.

Digital Asset Management 86

Digital Asset Management Work Management Marketing Management CMO 86

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

B2B 92

B2B Advertising Agencies Paid Search Agency Co-Registration 92

Heinz Marketing

MAY 16, 2022

If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. And there’s obviously a lot of areas we could talk about, a lot of areas that you have covered in your career as a CMO, as an analyst, and now as a fractional CMO. You’ve been in-house as an operational CMO.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Hinge Marketing

DECEMBER 23, 2014

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. Be wary of vendors offering SEO services for just a couple hundred dollars. 4) Good SEO Will Take More Time and More Resources We just covered why SEO is no longer just a technical practice.

CMO 48

CMO SEO Service Mobile Marketing 48

Content Standard

NOVEMBER 18, 2022

Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use. As I’ve written before, marketers, in particular, should be wary of vendors who promise silver bullets.  Why?  Something has to give.Â

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107