Remove release vendor
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Join us for the new Best of Breed Marketing Summit for this year’s #MartechDay (May 2)

chiefmartech

On last year’s #MartechDay, Frans Riemersma and I released the updated 2022 marketing technology landscape and hosted the The Stackies 2022: Marketing Tech Stack Awards. Again, we’ll release the 2023 marketing technology landscape and host The Stackies 2023 (you are going to enter your stack , right?).

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Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters

Top Rank Marketing

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. percent from 2022, with 11.6

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What Can a Outsource CMO Do for Your Startup Company?

B2B Marketing Traction

What can an Outsource Chief Marketing Officer (CMO) do for your startup? Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. Validate your product or service concept through research and analysis.

Startups 100
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CMO Council: CMOs and CIOs Are Not Aligned

Customer Experience Matrix

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides. The CMO Council generously shared the detailed data with me.

CMO 120
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A deep dive into how marketers use MarTechBot

Martech

” “What do I need to consider when choosing a vendor for marketing technology solutions?” We’ve also released a powerful image generator , allowing you to easily experiment and let your creativity soar. Prompts: “What are the essential steps to implement a new marketing technology?”

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Martech stacks and staff are stabilizing, thanks to both better integration and budget pressure

chiefmartech

If you’re a martech vendor who isn’t prioritizing good integrations as a first-class feature, you’re ignoring the big, booming voice in the sky at your peril. One related data point from Gartner’s latest CMO Spend and Strategy Survey reports that the majority of CMOs are under pressure to cut martech spend.

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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Data was mentioned several times by our experts as something they want to focus on in the coming year.