6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. And then selecting the vendor to help solve it .

CMO 62

CMO Peer-to-peer Cross-Selling Work Management 62

Crimson Marketing

FEBRUARY 11, 2015

Steven Wastie, CMO of application performance management company AppDynamics, knows—his company doubles its revenue every year. Vendor Tender: “ Every five minutes there’s a new vendor, and they all sound like the previous one,” says Steven. Steven Wastie is the CMO of AppDynamics. Steven Wastie is the CMO of AppDynamics.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Terminus

NOVEMBER 14, 2023

A new or adjusted cost should make sense as a practical addition to your department — within a reasonable budget allotment. Research how similar businesses saw impact and when bringing in a new vendor or software solution request case studies to help gauge performance metrics and when you can expect to see ROI.

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

ClickZ

DECEMBER 10, 2019

It is essential for technology vendors to work closely with an organization during the first couple of months of implementation. I’ve built a proprietary capability model in my consulting practice that takes the confusing and overlapping space of marketing technology and atomizes it down to capabilities.”.

Work Management 69

Work Management Press Marketing Management CMO 69

Webbiquity

NOVEMBER 8, 2022

But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works. Chris Tweten is the CMO at Spacebar Collective , a white hat SEO and content production agency based in Vancouver, Canada. What Is Social Proof In Marketing?

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals.

Account Based Marketing 331

Account Based Marketing ABM Work Management Marketing Management 331

chiefmartech

MARCH 22, 2023

It’s all about cross-pollinating across technologies, practices, industries, geos, skillsets. Don’t miss this opportunity to get recognition for you and your team, as well as the vendors you love working with, by contributing your stack illustration to the martech community!

Marketing Analytics Tools 86

Marketing Analytics Tools Work Management Marketing Management Best Practices 86

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. While offering the widest reach and diverse targeting options – it can be expensive and requires careful vendor selection regarding data accuracy and compliance.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

FEBRUARY 2, 2024

” “What are the best practices for designing email marketing campaigns?” ” “What do I need to consider when choosing a vendor for marketing technology solutions?” Even as the technology improves, it’s best practice to validate and confirm any outputs you get from any LLM, MarTechBot included.

Marketing AI 101

Marketing AI Marketing Management Marketing Automation Services Planning 101

Martech

JULY 23, 2021

I have been to countless vendor conferences,” I told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. Adam New-Waterson has a CMO role (at Stack Moxie) but he speaks from an operations perspective. “We Should it remain at the conceptual rather than practical level?

Order 117

Order Marketing Automation Services CMO Marketo 117

Martech

AUGUST 19, 2022

Inadequate vendor/product due diligence. The CMO and CTO didn’t have much in common a decade ago. Today, with the cloud, data-driven marketing, mobile, e-commerce, cybersecurity, and untethered consumers who move faster than every brand they engage with, CMOs often spend more on technology than their CTO colleagues.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Marketing Budget 109

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Why is it such a problem?

Work Management 111

Work Management Marketing Management Marketing Budget Budget Programs 111

Velocity Partners

APRIL 9, 2024

You can see it in falling CMO tenure. They’re hemorrhaging money in a street fight with other vendors. You can kill yourself practicing that week but it’s nothing without all all the work that comes before. You can see the results of this in the growing lack of trust between sales and marketing teams.

Sales Management 70

Sales Management Top of Funnel B2B Lead Ranking 70

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. “There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. Pre-COVID, communities of vendors, partners and customers would convene at live events, once or twice a year.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.”

CMO 203

CMO Gartner Budget Programs Spending 203

Launch Marketing

AUGUST 23, 2023

A VP of Marketing doesn’t need to be an expert in all marketing practices. They need to know general best practices, how to measure success, and how to speak the same language as their technical experts. There’s a stream of new technology emerging, new platforms to test and algorithm updates that impact best practices.

Marketing AI 107

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 107

Onalytica B2B

JANUARY 12, 2018

Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

B2B 92

B2B Advertising Agencies Paid Search Agency Co-Registration 92

Content Standard

JULY 14, 2021

If your organization already has a CMO or other decision-makers capable of shaping a content marketing strategy, you may only seek out content creation services. Brand safety is an important consideration when choosing any vendor. For most organizations, though, budget underlines any vendor decision.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Martech

AUGUST 23, 2023

Other challenges included managing the costs of multiple platforms, discerning genuine vendors from transient ones and the constant need to stay updated with the rapid technological evolution in the martech landscape. Engaging with professionals offers fresh perspectives, highlighting nuances and best practices that might be overlooked.

Work Management 96

Work Management Marketing Management Digital Transformation Customer Satisfaction 96

Modern B2B

JUNE 28, 2023

This process also creates a gap analysis and the opportunity to create a business case for a new martech vendor, or retirement of an existing technology that’s not fit for purpose. Identify the technology vendors As part of the journey, it’s always good to document the vendors at each stage.

B2B Thought Leadership 52

B2B Thought Leadership Touchpoints Marketing Qualified Leads Lead Ranking 52

chiefmartech

DECEMBER 27, 2021

It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly. And still growing at a double-digit rate in every category. Integrate thy software!

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Martech

JULY 22, 2021

Former Salesforce CMO Buscemi joins Clari Board. Stephanie Buscemi, who rose to be EVP and CMO at Salesforce, leading a team of 1,700, and moved on in March 2021 to become CMO at data infrastructure vendor Confluent, is adding new responsibilities to her portfolio.

Resource Management 110

Resource Management Enterprise Management Marketing Management Ad Exchange 110

Adobe Experience Cloud Blog

JANUARY 5, 2018

Part of the challenge is that every vendor wants to be buzzword compliant, and no one will make it through a marketing technology presentation in 2018 without hearing the term “AI” or a clever name for an AI engine. Leveraging innovative marketing practices— 10%. Better sales and marketing alignment— 24%. The post 2018: Survey Says!

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives.

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

Martech Advisor

MARCH 13, 2020

Amid all these events, there's a lot of unrest and confusion among professionals, internal and external stakeholders, vendors, and customers. During the early outbreak, it's difficult to communicate the correct information because new data and events might make the present practices obsolete. Protect Your People.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Martech

OCTOBER 6, 2022

That’s fine as a rallying cry, but what does it mean in practice, and how are brands executing on it? That’s why it’s important to see it in action, both for a major global enterprise and for a regional media business, although of course a vendor conference will emphasize success stories. To be fair, Macherzy?ski

Enterprise Management 91

Enterprise Management Work Management Marketing Management Digital Experience Platform 91

Leadspace

JANUARY 4, 2017

While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Contently

FEBRUARY 13, 2017

To ensure that vendors provide proposals that are accurate, actionable, customized to your business, and won’t waste your time and money, here are seven factors you should understand before you start shopping around. That doesn’t mean all vendors are out to bleed your budget dry.) best practices.

Work Management 121

Work Management Marketing Management CMS Development Research 121

Martech

MARCH 14, 2022

The goal is to understand the roles, people, and team practices that make the marketing organization go before buying or implementing marketing technology. Think of marketing technology as the enabler of those people, processes, and team practices. In many cases, martech vendors will provide this service or introduce you to a partner.

Work Management 129

Work Management Marketing Management Paid Search Agency Planning 129

Heinz Marketing

MAY 16, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. And even, be honest if you think you’re not the right vendor for them.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Hinge Marketing

DECEMBER 23, 2014

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. 3) SEO is No Longer a Standalone Technical Practice SEO is all encompassing. Be wary of vendors offering SEO services for just a couple hundred dollars. Indirectly, they effect everyone. You will waste your money.

CMO 48

CMO SEO Service Mobile Marketing 48

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Content Standard

NOVEMBER 18, 2022

Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use.  There are practical reasons we choose this route, too.  Why?  What About Quality Assurance?

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

DiscoverOrg

APRIL 20, 2017

Simple, practical market analysis. In addition to lowering the cost of database maintenance by decreasing unnecessary bloat, marketing teams can consolidate vendors and negotiate lower pricing with fewer parties. Download the SiriusDecisions brief, The Value Proposition for Data Quality. Improve sales productivity.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

The Customer

MAY 11, 2021

This week’s TheCustomer QT covers the latest news on CMO tenure, reasoning with data, support for your CX, the low-code revolution, making your digital transformation work, and design thinking for the win! CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52