ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Full Circle Insights

JULY 27, 2021

Gab DePietro Next PR. Digital Source Tracker With Digital Source Tracker, easily connect your digital marketing efforts to your CRM to determine which channels, vendors, and programs drive conversions, accelerate opportunities, and influence revenue. Building a Solid Case for Attribution to the CMO. CMOs: Now More than Ever.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JULY 12, 2021

Media Contact: Gabrielle DePietro Next PR gdepietro@nextpr.com. Digital Source Tracker With Digital Source Tracker, easily connect your digital marketing efforts to your CRM to determine which channels, vendors, and programs drive conversions, accelerate opportunities, and influence revenue. Ultimate CMO Board Package Reference Guide.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Sword and the Script | B2B

JUNE 27, 2023

A CMO will have 2-3 groups of SDRs turnover given the average CMO tenure. Click To Tweet Comment: This finding mirrors a Ziff-Davis survey of B2B tech buyers a few years back that found prospects consume 11 or more pieces of vendor content as they research and evaluate options. Do you need help with B2B tech marketing and PR?

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Walker Sands

AUGUST 1, 2022

Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. What kinds of PR pitches do you like receiving? I understand that there’s a lot of work that PR professionals have to do on your end, too. Do you meet them at conferences?

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Adobe Experience Cloud Blog

DECEMBER 20, 2017

You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? For example, a PR push that is part of a more extensive global campaign may also increase market share. How much are you spending on trade shows? What did we get for this spend? Is marketing pulling its weight?

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Leadspace

JANUARY 4, 2017

While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Full Circle Insights

MAY 10, 2021

Digital Explorer is a new feature that allows marketers to see which channels, vendors and programs drive, accelerate and influence revenue. Media Contact: Gabrielle DePietro Next PR gdepietro@nextpr.com. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing.

Full Circle Insights 59

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 59

Full Circle Insights

MARCH 23, 2021

A soon to be launched feature, Journey Explorer, lets marketers visualize which vendors, channels and programs drive and influence revenue. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. CMOs: Now More than Ever.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Golden Spiral

SEPTEMBER 15, 2021

Maybe you have a sales executive leading the charge but need the equivalent of an outsourced CMO who can drive strategy and marshal a team. Some focus on web design or branding, while others focus on PR, SEO, or inbound strategies. Maybe you need to dominate organic search, but don’t have the in-house expertise to do so.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Biznology

AUGUST 11, 2016

Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. Wiley’s CMO, Clay Stobaugh, mentioned that they’re focused on sponsored updates and sponsored Inmails, since they are getting amazing click-through rates. He’s just focused on leads and getting people into the funnel.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Contently

MAY 2, 2016

The moment we started having strong stories, the CEOs, the CFOs, the investors—they loved it,” CMO Gianni Giocamelli explained at our Contently Summit last fall. Everyone—marketing, sales, HR, PR, etc.—is Brands and content vendors are making progress, but there’s still a long way to go.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Content 60

Martech Advisor

JANUARY 28, 2020

The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers. Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. For instance, hiring a DPO is mandatory under GDPR compliance. ” 3.

Privacy 99

Privacy Loyalty Work Management CPO 99

Metadata

AUGUST 3, 2021

Marketers aren’t just competing with other vendors’ products – they’re competing for their buyers’ attention. We chose that path on purpose because, as our CMO, Udi Ledergor says, “different is better than better.”. And even if you think, “Yea, but I’m only targeting PR professionals.”. It’s currency.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Brand Identity Branding 98

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Contently

SEPTEMBER 10, 2020

It seems this year every CMO is talking about the importance of empathy, authenticity, transparency, that sense of brand purpose in their marketing. They’ve been promised from damn near every tech vendor in one of those horrifying Scott Brinker Lumascapes that “this is going to be the data that unlocks everything for you.”

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Buzz Marketing for Technology

MARCH 9, 2011

After all customer service is the new PR and it also provides a great ROI! Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Negative mentions are actually a great opportunity for you to engage and turn the situation from adversarial to something more like an advocate.

Social Media 100

Social Media Media Marketing Management BtoB 100

Heinz Marketing

MARCH 27, 2023

Domenic: Yeah, you know, it’s funny, I used to be a CMO before, and so I lived in the chair of many folks who I think are grappling with this problem today. There was a thread, I was just looking for it over here on my slack screen, amongst a bunch of CMOs talking about what are the things that you outsource?

Demand Generation Agencies 76

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 76

Allocadia

DECEMBER 22, 2017

You may be familiar with “the CFO Interrogation” where Finance asks questions like: • How much are you spending on this vendor? For example, a PR push that is part of a larger global campaign may also increase market share. • How much are you spending on trade shows? • What did we get for this spend?

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

Allocadia

APRIL 16, 2019

You may be familiar with “the CFO Interrogation” where Finance asks questions like: How much are you spending on this vendor? For example, a PR push that is part of a larger global campaign may also increase market share. Strategic decisions about marketing investments are made based on your ability to answer the right questions.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

Golden Spiral

NOVEMBER 15, 2018

Maybe you have a sales executive leading the charge but need the equivalent of an outsourced CMO who can drive strategy and marshal a team. Some focus on web design or branding, while others focus on PR, SEO, or inbound strategies. Maybe you need to dominate organic search, but don’t have the in-house expertise to do so.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

Strategic-IC

APRIL 6, 2022

Alice de Courcy , CMO at Cognism, defines it as: “It’s a term that means the places that buyers are engaging and making decisions that no attribution software or tracking can account for.”. But in recent years it’s become a hot topic for B2B marketers. Some examples of Dark Funnel channels include: Third-party sites. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Content Standard

MARCH 1, 2018

It’s great news for a brand that has been mired in bad PR about its role in fake news and the scourge of Russian bots. These positive strides come as social giant Facebook struggles with its own PR scandals and dipping engagement with its News Feed feature.

Forecasting 40

Forecasting Twitter Allocation Brand Identity 40

Golden Spiral

NOVEMBER 15, 2018

Maybe you have a sales executive leading the charge but need the equivalent of an outsourced CMO who can drive strategy and marshal a team. Some focus on web design or branding, while others focus on PR, SEO, or inbound strategies. Maybe you need to dominate organic search, but don’t have the in-house expertise to do so.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

Adobe Experience Cloud Blog

JULY 7, 2014

For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Your marketing team, on the other hand, might be very interested in the metrics your CMO disregards. Decide HOW you will measure results.

ROI 48

ROI Content Marketing B2B Thought Leadership Multi-Channel 48

Biznology

SEPTEMBER 25, 2015

Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Winning at ZMOT means knowing the key words and phrases that your customers use, instead of what we as vendors use to describe our products.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. It’s an excellent article, though unfortunately Rob’s first example is Kodak. Oh well, one does not thrive by good content marketing alone.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

ViewPoint

MARCH 6, 2012

David Meerman Scott, author of The New Rules of Marketing & PR. With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. Jill Konrath, author of SNAP Selling. Joe Pulizzi, co-author of Get Content. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Heinz Marketing

JUNE 21, 2021

You don’t have people of two, three teams, four PR fuzzies. Sharing my experience with others, like the CMO Club we have on Friday. Christel: Yeah, so there are vendor events, conferences. So, we look at these type of industry resources and vendor resources. Every resource counts. There is no backup.

Work Management 74

Work Management Peer-to-peer Marketing Management Account Based Marketing 74

Outgrow

APRIL 27, 2022

From running an experiential guerilla agency to leading a cutting-edge strategy firm – in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles. And so that’s, I started reaching out to Chief Marketing Officers in March and by April we started something called CMO huddles. CMO huddles.

Paid Search Agency 52

Paid Search Agency Lead Scoring Lead Ranking Planning 52

Biznology

SEPTEMBER 7, 2016

For the President and CMO of a logistics company, Josh and his team were delivering 5 to 10 leads for sales calls per week. According to LinkedIn’s Report, “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Marketing Craftmanship

APRIL 19, 2012

Your Friendly CMO. In fact, we have recently added some additional suggestions regarding LinkedIn profiles, which you may find helpful. Thanks for your support on this important issue. If you have any questions or concerns on this topic, please let me know. Maybe it’s an issue that’s too insignificant or considered not worth the time.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Ambal's Amusings

AUGUST 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients. Keeping a Closer Eye on Content ROI – CMO Council. Blog Webbiquity Twitter TomPick.

Work Management 100

Work Management Marketing Management B2B Business 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). Mike Moran ( @MikeMoran ) + others. What’s a Facebook fan worth?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Onalytica B2B

JANUARY 18, 2017

In 2016 the number of MarTech vendors grew to 3,874 up from 2,000 in 2015 according to chiefmartech.com , and the number of MarTech deals rose from 256 ($5.7bn) in 2015 to 291 ( $8.96bn ) in 2016 according to financial advisory firm Results International. . There are just too many MarTech vendors! Growth Hacking CMO.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50