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Digital Connections 2.0: Interview with Nick Webb, CMO, CloudPay

Modern B2B

So, if we spend this much money, we can get this much back, especially with simple stuff like PPC. The other thing that compounds it is that marketing tech tends to be non-core to the business, so it’s unclear if it sits with the CMO or the CTO. Interview with Nick Webb, CMO, CloudPay appeared first on Modern l B2B Marketing.

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The Frustrations of a Cybersecurity CMO

Envy

Their challenge has progressed to muddier waters; figuring out how to market this already well-defined requirement and be heard in a space dominated by established and veteran vendors, carving out a new and nuanced message. Challenge #2: Oversaturation of Cybersecurity Vendors. Setting the Scene. In 2017, there were approximately 3.5

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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Data was mentioned several times by our experts as something they want to focus on in the coming year.

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B2B’s Problem with Pay-Per-Click: Three Things You Need to Know

ANNUITAS

I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.

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What Is B2B Social Media Marketing?

KoMarketing Associates

Social media marketing offers many benefits for both vendors and buyers. What is the relationship between social media, SEO and PPC? The CMO Survey Highlights and Insights Report revealed that CMOs from B2B product companies said they spend 9.4% The Relationship Between SEO, PPC, and Social Media.

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Strategic B2B Budgeting for Growth [Updated]

Golden Spiral

Even if you consider yourself to be a plugged-in and up-to-date CMO, those who are laser-focused on individual disciplines are going to have different perspectives than those with a 30,000-foot view. Where can a vendor lower cost, at least in the short term? But if they don’t, it may be time to try something else.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

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