Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? It’s an enterprise website and intranet portal software. What’s a CMO to do? It’s a.NET CMS. Go for a test drive.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Industry CMS 104

Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. Dig deeper: Marketing collaboration and experimentation in action. “As

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

Business Brainz

FEBRUARY 5, 2022

If the sales team are targeting the CFO or the CMO of an enterprise account , they will have to dig deeper to learn about their priorities both at a business as well as operational level. New websites like BBC, Guardian, Washington Post and sector-specific news portals can also unveil a lot of insightful information.

Planning 52

Planning Ad Building SWOT Case Study 52

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Ambal's Amusings

DECEMBER 17, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. MarketingSherpa. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

chiefmartech

FEBRUARY 27, 2017

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. How are the aboved translated into the requirements of API platform vendors? To achieve onboarding speed , the API vendor should do whatever possible to reduce the total cost of integration.

API 40

API CMS Development Enterprise Management eCommerce 40

Moz

AUGUST 7, 2019

Because Sales Hacker is an aggregator website, we had the advantage of easily out-ranking vendor websites for best and top queries. Because Sales Hacker did not have a support portal, all its keywords were inherently demand focused. Yaniv Masjedi — Our phenomenal CMO at Nextiva. In this case, DA doesn’t really matter.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49