Strategic-IC

FEBRUARY 6, 2023

In a recent episode of Let’s talk ABM , I had the pleasure of speaking with Lisa Sharapata , during her time as CMO at BoostUp , about the evolution of Account-based Marketing, and the future of the buyer experience. You don't have to have a face-to-face meeting.” – Lisa Sharapata, previously CMO at BoostUp 2.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

LEADership

JUNE 26, 2014

In our continuing CMO Spotlight series, I am happy to feature SAP CMO, Jonathan Becher. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality.

CMO 40

CMO Work Management P2P Peer-to-peer 40

LEADership

SEPTEMBER 15, 2015

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. If you enjoy reading this CMO Spotlight series, please share it. If you haven’t thought about it, now is the time. Image credit: Shutterstock.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

Vidyard

APRIL 17, 2015

During a breakout session on Tuesday, Taulia CMO Joe Hyland showed marketers how they use humour in their video content to tell engaging stories in an otherwise unsexy industry, and have driven huge results from their video campaigns. I was just making content that met what people needed.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Adobe Experience Cloud Blog

APRIL 21, 2014

William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. When AG Salesworks and The Bridge Group conducted a study of 1,000 prospects, they converted 32 of them into the pipeline. That’s a 3.2% prospect-to-pipeline rate – is 3.2%

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Directive Agency

JULY 15, 2019

We’re also going to talk about career changes and how to go from running your own blog to becoming a CMO and what that looks like. Tim’s Path to Becoming CMO of Ahrefs. Blake Emal: That is a rapid ascent to being CMO of Ahrefs. So I was the CMO of myself since I was the whole department. So stick around.

SEO 40

SEO Paid Content Budget Programs Tools 40

Directive Agency

JULY 8, 2019

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. There was no team, and then the second four years of my time here so far, we brought on our CMO, Steve, who’s amazing, started building out the team. Thank you so much.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40