Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Oktopost

MAY 20, 2021

For partners, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. How can this gap be bridged, and why is it worth your attention?

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. Getting your customers to find your web content organically can be challenging in light of algorithms that get smarter and change frequently. Long-range vision and CMO talent? This is how you avoid getting deleted. We’ve got it.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Sprout Social

JUNE 27, 2022

We use Smartsheet to organize video concepts and then decide on our favorites. Our CMO approved. Together, they create TikToks that share a behind-the-scenes look at how people and organizations accomplish their work. Recruit video talent from across your organization to disperse the workload. smartsheet.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo. 6sense.com/bombora or www.bombora.com. About 6sense.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

Buzz Marketing for Technology

MAY 30, 2012

Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure. Build a good product, spend a little bit of money on “virality” and then you can avoid keeping a big marketing team, they say.

Advertising Agencies 100

Advertising Agencies CMO Enterprise Management Paid Search Agency 100

6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo. 6sense.com/bombora or www.bombora.com. About 6sense.

Bombora 48

Bombora Marketing AI Intent Data Multi-Channel 48

NuSpark Consulting

SEPTEMBER 30, 2012

Here’s a recent CMO survey conducted by Duke University and commissioned by the American Marketing Association. . CMO’s are tracking social media by website visits and page views, then repeat visits, then the NUMBER of followers or friends, then conversion rate. Question: Are My Posts Viral? Question: Are My Posts Being Shared?

Social Media 100

Social Media Analytics Media Viral Marketing 100

Sprout Social

MAY 18, 2020

For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier with the results! Speakers throughout the day, including Sprout’s CMO, Jamie Gilpin , and BCW’s SVP of Digital Innovation, Matt Kelly , agree that success comes from finding creative ways to differentiate your brand from the rest.

Social Marketing 101

Social Marketing Work Management Marketing Management Planning 101

Marketing Insider Group

JUNE 24, 2013

The roles of the CMO and the CIO are evolving. That will only come with the evolution of a new role in the organization – something I’m calling the Manager of Meaning. That will only come with the evolution of a new role in the organization – something I’m calling the Manager of Meaning. A Guest Post by Robert Rose .

Enterprise Management 100

Enterprise Management Work Management CMO Custom Publishing 100

Crimson Marketing

OCTOBER 27, 2014

In a recent study involving 130 well known industry experts, our team at the Hinge Research Institute discovered something every CMO should know: There is a secret to faster growth, and it starts with having a Visible Expert in your ranks. But what is a Visible Expert? Benefits Generated by Visible Experts. How do they do it?

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. Everyone wants to do it, but no one really knows what it is.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

ANNUITAS

MAY 3, 2016

The opening #MME16 keynote, “The Global Corner Store: Customer Experience Comes Full Circle” focused on lessons learned from CMOs from major brands like Sears, Western Union, and Clorox. Eric Reynolds , CMO of Clorox made a very strong statement, “We wondered, could we fundamentally re-imagine how we do this? And in walked technology.

Personalization 100

Personalization Digital Transformation Enterprise Management Work Management 100

SmartBug Media

MARCH 8, 2022

I found Michaela years ago after she published a viral blog on LinkedIn about her experience of being fired and what she was determined to do to not slow down her career aspirations. LinkedIn Trainer for individuals and businesses. Former LinkedIn Learning Instructor. Writer and public speaker. Co-founder of a social media agency.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. Imagine you have a content creation engine inside your company that produces videos that routinely go viral. Imagine your e-newsletter has an open rate well above industry standards.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

KEO Marketing

JULY 18, 2017

Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. According to CMO, 50% of B2B marketers say it is tough “to attribute marketing activity directly to revenue results as a means to justify budgets.” They measure ROI. Digital is the easiest marketing strategy to measure.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Sprout Social

JANUARY 24, 2022

The future CMO/CCOs. Writing job descriptions gives you a chance to organize your expectations for the role too. Organization skills (especially with managing a content calendar ). — Matthew Kobach (@mkobach) August 5, 2019. Breaks bias in your wording. Allows you to prioritize what you want out of this role. Creativity.

Social Media 101

Social Media Work Management Marketing Management Tips 101

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. Everyone wants to do it, but no one really knows what it is.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. on how should agencies of the future be organized. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Adobe Experience Cloud Blog

MARCH 16, 2015

John set the stage by discussing the fundamentals of change within an organization and the framework Intelligent Demand uses for revenue transformation: Synchronize the way you buy and sell with the buying journey. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. Alan Gellman: CMO of Esurance.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Allocadia

APRIL 23, 2019

For CMOs and marketing leaders, it takes more than just an ad gone viral, the ‘event of the year,’ or that brilliant competitive campaign to delight the C-Suite. Be the champion advocating better marketing performance at your organization. By following his advice, you can: 1. Drive better marketing efficiency.

Planning 52

Planning Paid Search Agency Viral Marketing Webinar Metrics 52

Smashmouth Marketing

JUNE 18, 2009

The Viral Garden. The Kern Organization. shameless self promotion, but I'll do it in a non-table format as to not confuse me with the speakers ;) Michael Damphousse, CEO/CMO at Green Leads @damphoux blog: www.damphousse.org (you're here) LinkedIn. @iloopmobile. Jessica Bowman. SEOinhouse.com. jessicabowman. Sandy Carter.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

JUNE 13, 2009

shameless self promotion, but I'll do it in a non-table format as to not confuse me with the speakers ;) Michael Damphousse, CEO/CMO at Green Leads @damphoux blog: www.damphousse.org (you're here) LinkedIn.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

6sense

JANUARY 12, 2016

Through our events, hiring, corporate planning and community engagement we were able to support organizations like Mama Hope , Girl Rising , Pledge 1% and Andela. To close out the year, we made one last addition to our family with the appointment of Brocade CMO Christine Heckart , who joined the board of directors in December.

Lead Ranking 48

Lead Ranking Peer-to-peer Enterprise Management Marketing Qualified Leads 48

Vidyard

APRIL 17, 2015

Citing that workers who get adequate rest and downtime are significantly more productive, she called on organizations to offer nap rooms for employees to recharge, make sure vacations are treated like vacations, and for managers to take charge on eliminating device usage during meetings. I was just making content that met what people needed.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Sprout Social

AUGUST 1, 2019

This report will show: The number of paid and organic likes for your Page over a specific period of time. What this section shows you: How many paid and organic likes your page has received over your selected period of time. You can see how many people watch your full videos, paid vs. organic views and more.

Facebook 79

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 79

Content4Demand

JANUARY 10, 2019

But they can also look to the organizations making strides in this area for cues on how to gain ground. Can Biometrics Predict a Viral Marketing Campaign? And one of our favorite podcasts is The Content Experience Show, hosted by Uberflip ’s President and CMO Randy Frisch and Anna Hrach , Strategist at Convince & Convert.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Ambal's Amusings

AUGUST 27, 2010

going to do for me, what’s it going to take from me, and how will it impact IT’s value to the organization. Keeping a Closer Eye on Content ROI – CMO Council. How to put the "Viral" in B2B Marketing Viral Campaigns? into the business metrics they need. MarketingSherpa. Marketing Edge podcast.

Work Management 100

Work Management Marketing Management B2B Business 100

Adobe Experience Cloud Blog

JUNE 30, 2015

We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies. As Marketo’s CMO likes to say—“Social should be an ingredient in the cake, not the icing on the cake”. But what do Social Media Managers really do all day? 5:30AM: BUZZZZ!

Social Media 48

Social Media Work Management Media Thought Leadership 48

NuSpark Consulting

AUGUST 9, 2012

Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . Organic Reach- The number of times your posts are potentially seen on tickers or newsfeeds. Viral reach- The number of times your messages are seen due to user interaction (likes, shares, comments). .

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Hubspot

JULY 25, 2018

Active users also fell in Europe, which is likely due to the General Data Protection Regulation (GDPR), a new EU Regulation -- which went into effect onMay 25 -- which significantly enhances the protection of the personal data of EU citizens and increases the obligations on organizations who collect or process personal data. MikeIsaac).

Facebook 46

Facebook Paid Search Agency Mobile Advertising Pricing 46

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. It needs to be taught explicitly to everyone in organizations that are based on knowledge.”

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

RebelMouse

FEBRUARY 28, 2019

Sponsored posts can be configured in infinite scroll layouts to appear as the second post on all article pages so that you can deliver significant traffic to the post organically. Marketers are realizing their static assets don't really perform nearly as well as a stream of content that goes viral.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Sponsored posts can be configured in infinite scroll layouts to appear as the second post on all article pages so that you can deliver significant traffic to the post organically. Marketers are realizing their static assets don't really perform nearly as well as a stream of content that goes viral.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40