Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Rather than sending out generic marketing emails to everyone on the database, automated communication systems push specific messages based on action triggers, such as abandoned carts, account creation, and so on.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Marketing Budget 134

Martech

DECEMBER 12, 2022

The marketing organization is certainly not immune from their increasing pressure. Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey. CMOs should invest in martech training. automation) and the workforce (e.g.,

Training 99

Training Spending Work Management Marketing Management 99

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. Organizations who have trust in their MMM also report higher growth compared to their industry peers. Who gets credit for the sale?

Marketing Mix 103

Marketing Mix Marketing Attribution Lead Ranking Planning 103

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Hubspot

JANUARY 4, 2021

Your prospects get triggered into the event as they proceed to the right steps in your funnel, and they engage with this event through multiple means, like Netflix meets Slack. Many organizations have shifted their annual event and tradeshow to a virtual one. Imagine a virtual event running 24/7.". Teams and Collaboration.

Trends 101

Trends Marketing AI Work Management Planning 101

Martech

APRIL 17, 2023

The bigger the organization, the scarier it gets. Talk to everyone who touches your email process, from your data and creative teams to the people who push “Send” and your CMO. Migrating to a new platform isn’t about chucking all your triggers, templates and lists into your new platform and then hitting “Go.”

RFP 99

RFP Paid Search Agency Advertising Agencies API 99

Martech

AUGUST 10, 2021

My Chrome browser activity triggered Instagram ads. A product manager may oversee a portfolio of products while their counterparts at another organization may only deal with one. Scott Vaughan , CMO and growth accelerator. I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”.

Work Management 110

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 110

Tomorrow People

NOVEMBER 6, 2020

That being said, as marketers we are interested in how major events trigger and shape brand responses. 84% of marketers confirm they have ‘improvised to generate new marketing strategies during the pandemic’ The CMO Survey: Special Covid-19 Edition: June 2020. original sound - World Health Organization (WHO).

Campaigns 120

Campaigns Work Management Marketing Management Marketing Budget 120

Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said. Get MarTech! In your inbox.

Enterprise Management 96

Enterprise Management Digital Experience Platform Organization Marketing Management 96

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Set a cadence strategy based on triggers to engage customers when things send up warning flags. I’m also a big fan of Matt Heinz & Latane’s CMO community.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Adobe Experience Cloud Blog

MAY 2, 2017

In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging. While many organizations view and structure these disciplines separately, successful marketing not only leverages them both but also connects them to deliver an integrated experience. Connect Email and Direct Mail.

Work Management 134

Work Management Marketing Management Paid Search Agency Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Litmus

OCTOBER 26, 2022

Lauren Meyer (CMO, SocketLabs ) has over 16 years of experience in email marketing. It’s one of the main triggers for spam complaints. Most organizations settle on a simple welcome email, but Fernando Rubino Pereira (Global Email Marketing Manager, Canyon Bicycles ) encourages email marketers to take it a step further.

Deliverability 91

Deliverability Trigger Marketing Work Management Marketing Management 91

Zoominfo

OCTOBER 5, 2021

Because B2B organizations often mistake go-to-market strategies as being a new launch. This undermines the extensive use cases sound GTM motions provide organizations for ongoing, sustained success. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

ClickZ

JUNE 21, 2023

I once interviewed Uli Reese, Global CMO at amp, and we talked about the sound associated with the then new James Bond movie and how they associate a voice like Billie Eilish with that brand identity. Where B2C organizations are usually marketing-driven, B2B organizations tend to be more product or sales driven.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Content4Demand

NOVEMBER 16, 2021

At the most basic level, it is about segmentation of the audience and mapping patterns of intent and triggering content and nurture accordingly. The most progressive B2B organizations are using intent to help segment audiences and serve them content that is relevant to their interests at the right time.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

xiQ

APRIL 4, 2022

xiQ’s personality-driven insights, sales triggers, buyer group dynamics, industry and account intelligence, and real-time news arm sales people with the knowledge to strike while the iron’s hot in target accounts. Sales triggers and real-time alerts direct to your inbox. Instasites (microsites designed for individualized experiences).

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Contently

MAY 13, 2016

On the marketing conference circuit, there’s few things worse than going on right after GE CMO Linda Boff. You try to build in—at least we try to build in—enough triggers, opportunities, and places where somebody would discover something to make it findable. But you have to say, “Okay, but nobody thinks this way.”

CMO 60

CMO Brand Identity Branding First-Mover Advantage 60

B2B Marketing Directions

NOVEMBER 6, 2022

All respondents were affiliated with B2B or hybrid B2B/B2C companies, and all were involved in the content marketing efforts of their organization. Seventy-one percent of the respondents in the CMI/MarketingProfs survey said content marketing had become more important to their organization over the year preceding the survey.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Litmus

MARCH 13, 2020

With advanced targeting and personalization capabilities, like triggers based off of an action (or lack thereof), you can send your customers communications that provide useful information at exactly the right time. The ROI of effective email marketing is unparalleled—organizations gain $42 for every $1 spent on email. Performance.

Paid Social Agency 82

Paid Social Agency Budget Programs Paid Search Agency Advertising Agencies 82

Tony Zambito

AUGUST 14, 2016

For example, an organization I helped recently had previously utilized a framework, labeled buyer persona in name only , which consisted of a matrix of 15 plus categories. Unknowingly, organizations can be afflicted by data creep and process creep as they enter a new era of collecting data on customers.

Buyer Personas 102

Buyer Personas Ideal Customer Profiles Profiling CMO 102

Contently

JULY 12, 2017

I often think of something that Alicia Hatch (the CMO of Deloitte) said when I joined her on stage at the Collision Conference this year: The thing I’ve noticed the most when I talk to CMOs is that they have all the technology to make this happen. And yet, the organization doesn’t know how to use it effectively.

Top of Funnel 123

Top of Funnel Peer-to-peer Content CMO 123

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Rather than sending out generic marketing emails to everyone on the database, automated communication systems push specific messages based on action triggers, such as abandoned carts, account creation, and so on.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Marketing Budget 51

DiscoverOrg

APRIL 20, 2017

These are still great ways of predicting how an organization will perform, especially when entering a new market or rolling out a new product for feature. Contact lists that consist of names, organizations, and phone numbers are still frequent B2B offerings. Output : Inquiries, proposals, demo requests. The evolution of prospect data.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Porch Group Media

FEBRUARY 23, 2021

However, only 5% of retail marketers are satisfied with the level of depth and granularity of the customer insight and understanding available across their organization. This is according to a recent survey by CMO Council and Catalina. Understanding Customer Expectations and Preferences.

Purchase 52

Purchase Planning Multi-Touch Attribution First-Mover Advantage 52

SmartBug Media

SEPTEMBER 14, 2022

How do you stay top of mind and create memory triggers? Category entry points (CEP) are based on memory triggers. What’s Next: Building an Organization to Fuel the Flywheel. Robert Chatwani Atlassian, CMO. Future buyers want provocative content, and telling them what they already know is not the way to go. Switch roles.

Trends 52

Trends Work Management Marketing Management Paid Search Agency 52

Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. Your organization is much more of a Sales organization and you don't yet have that Marketing function properly defined.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Valasys

FEBRUARY 28, 2019

Tara Ryan, the CMO of Swrve, remarked that the mobile marketing engagement rules have changed. In order to help users craft quality marketing strategies, Eloqua and Swrve have been in collaboration in the past due to their position in Oracle’s PartnerNetwork. The integration is live and available to all the users of Oracle Eloqua.

Eloqua 56

Eloqua Marketing Automation Services Marketing Management Gartner 56

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. CMOs are faced with a challenge that they can influence - their company culture. What do you think?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

PureB2B

JULY 19, 2021

CMO magazine defines experiential marketing as "a mutually beneficial interaction between customer and brand in an authentically branded engagement.". Marketers can create clever and compelling experiences that stir people's emotions while also achieving their brand goals by concentrating on the feelings triggered by their activations.

Planning 62

Planning Psychographics Business Work Management 62

LeanData

SEPTEMBER 14, 2022

Turnover is expensive and lowers employee morale, potentially triggering a domino effect on the rest of your team. Educate SDRs on your organization and its products, and let them meet with marketing, customer success, department heads, etc. Create a promotion path not only within your SDR organization, but also cross-departmentally.

Churn Rate 52

Churn Rate Ideal Customer Profiles Cross-Selling Paid Search Agency 52

Allocadia

AUGUST 27, 2020

The whole organization needs to be in lockstep moving towards concerted targets and results. High-growth organizations are three times more likely to have collaborative marketing and finance teams. The CMO is no longer just the bullhorn for the brand; they are the lead conductor of the company’s growth engine. For the year?

Planning 52

Planning Marketing Plans Paid Search Agency Budget Programs 52

The Point

SEPTEMBER 9, 2014

Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person. Today’s reality is a different world entirely. Plus, B2B buyers have become expert buyers.

Demand Generation Agencies 100

Demand Generation Agencies Validation Demand Generation Rules 100

Metadata

MAY 26, 2021

That process will come with certain signals and triggers that you’re on the right path. Mark Organ , creator of two new categories of marketing software as founder and CEO of Eloqua and Influitive, said it all revolves around getting close to your customer any way you can. . They were listening 24/7. .

Gartner 52

Gartner Validation Eloqua Forrester 52

Tony Zambito

SEPTEMBER 6, 2016

If you are a CMO or a marketer and you find yourself having a sudden realization that perhaps you are not quite sure of the differences, you will be in a lot of good company. Which means CMOs and CSOs will need to be more discriminating about how they structure and organize their understanding of customers. Buyer Profiling.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

KoMarketing Associates

JULY 20, 2017

This could be your client asking a question about SEO best practices or your CMO looking for answers. META keywords can also help you set up other triggers (like pop-ups and banners). Google did a study in 2012 that found incremental clicks to paid results when an organic result was present. 10 SEO Myths & Misconceptions.

SEO 120

SEO CTR Domain Keywords 120

Modern B2B

JUNE 28, 2023

By thinking about the experience and how you want the customer to engage (or how they might engage organically), it ensures that you have the right tech, the right message and the right data collection points at each stage of the journey. At each stage the customer thinks and feels something.

B2B Thought Leadership 52

B2B Thought Leadership Touchpoints Marketing Qualified Leads Lead Ranking 52