Sword and the Script | B2B

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. of budget on T&D while B2B services organizations are investing 5.6%. over the next 12 months.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Crimson Marketing

DECEMBER 17, 2015

Participating and learning during this period was Al Campa, CMO of cloud business communications and collaboration solutions provider RingCentral, and our guest on this episode of Moneyball for Marketing. Al Campa, RingCentral CMO) appeared first on Crimson Marketing. It’s a whopper of a podcast.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Lead Liaison

JANUARY 10, 2023

In fact, it is a piece of information that is readily available to them if they would just ask this simple question of their CEO, CFO, CMO, or owner of the company. This makes it even more difficult to determine whether what you are doing at these shows is effective. The post Determining ROI on events: Why are you operating blind?

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

B2B Marketing Exchange

JANUARY 24, 2024

To help practitioners address the changing dynamics, eMarketing Strategy’s Ruth Stevens will take the stage with “What’s Working In B2B Marketing: New Developments, New Tools + New Techniques,” where she’ll share what’s real and what’s really working in social media, content marketing and trade shows and events.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Lead Liaison

JULY 26, 2017

Without hesitation, I answered “they get organized.”. While you would have a campaign for a specific trade show, you would have a program for all trade shows that year. This could help you answer that age-old question, did you actually make money from the trade shows you attended this year?

Lead Liaison 52

Lead Liaison Organization Trade Show Tagging 52

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As That information, in turn will richly inform your demand generation efforts.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Content Standard

MAY 25, 2017

But the CIO is unsure where to start, and he turns to the CMO, who has worked with IT to deploy the solution and has had a more hands-on role in its use. But what happens between the CIO and CMO is actually representative of the changing role of the CMO. It helps to understand how and why the CMO position is changing.

CMO 42

CMO Enterprise Management Marketing Budget Work Management 42

Integrated B2B

SEPTEMBER 23, 2015

Does that mean the CMO role at B2B companies is redundant? Ask most people what they think B2B marketing delivers to the organization, and you’ll get answers like “they produce our websites and ads”, “they organize our trade shows”, “they do the logo”, or worse, “they produce some nice gimmicks”.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Integrated B2B

SEPTEMBER 23, 2015

Does that mean the CMO role at B2B companies is redundant? Ask most people what they think B2B marketing delivers to the organization, and you’ll get answers like “they produce our websites and ads”, “they organize our trade shows”, “they do the logo”, or worse, “they produce some nice gimmicks”.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Heinz Marketing

APRIL 17, 2020

That goes for organizers, producers, sponsors and an enormous ecosystem of support tools, services and more – Socio among them. I’ll admit that Socio wasn’t on my radar until a couple weeks ago, when Corey McCarthy joined our CMO Coffee Talk series on a Friday morning and shared something I thought was brilliant.

Trade Show 85

Trade Show Conference CMO Webinar Metrics 85

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Golden Spiral

SEPTEMBER 23, 2021

Your organization tries to secure your patients’ data, but it keeps floating away. When considering using photography on your site, pitch deck, trade show graphics, webinars, or printed materials, ask yourself these questions: Is this image consistent with our brand? Is this how the vaccine works? Science is fascinating.

Class 62

Class Trade Show CMO Custom Publishing 62

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. CMO Council study: Content has significant impact on buying process. Half of those buyers trust professional associations, online communities and industry organizations as important sources for content. Via iMedia Connection.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Envy

MARCH 25, 2019

A recent survey conducted by Korn Ferry on 1000 leading US companies concluded that the average age of a CMO in the tech industry is 53. Trade shows. Much as I wish that trade shows would vanish into thin air, the internet hasn’t killed them. But that’s far from the truth. ROI on Marketing Efforts.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

Mereo

NOVEMBER 2, 2023

Your 2024 revenue kickoff (RKO) is your opportunity to prepare your teams for the future and any changes you would like to see in your organization. Yet, these programs too often are full of long slide shows and speakers who seem to drone on in monotone. Another way to understand your buyer is to showcase interactive customer panels.

Trade Show 41

Trade Show Differentiation Buyer's Journey Display 41

Heinz Marketing

MARCH 22, 2020

Between numerous 1:1 calls, two virtual CMO breakfasts and our new Friday morning CMO Coffee Talk series, I heard countless B2B marketing leaders share and work through, in real time, their late Q1 challenges and pivots heading into the headwinds of this spring’s business and selling environment. What I did NOT hear was panic.

B2B Thought Leadership 80

B2B Thought Leadership Webinar Metrics Account Based Marketing B2B 80

Allocadia

APRIL 8, 2019

Are you running your marketing organization like a submariner? I recently welcomed Bryan Semple , CMO of SmartBear , to our Marketers Count podcast. I’m always inspired by talking to modern marketers like Bryan and hearing about the strategies they’re using to make an impact in their organizations. More Operations, Less Art.

CMO 52

CMO Blast Campaigns Trade Show Organic Leads 52

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Live Events Won’t Roar Back.

CMO 205

CMO Gartner Budget Programs Spending 205

Hubspot

JANUARY 4, 2021

Many organizations have shifted their annual event and tradeshow to a virtual one. Many organizations have not succeeded, however, because they tried to replicate the experience on an outdated model. Organizations are now wondering how to fight this overcrowded market and stand out against the rest. Teams and Collaboration.

Trends 101

Trends Marketing AI Work Management Planning 101

Zoominfo

OCTOBER 5, 2021

Because B2B organizations often mistake go-to-market strategies as being a new launch. This undermines the extensive use cases sound GTM motions provide organizations for ongoing, sustained success. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Jifflenow

DECEMBER 19, 2019

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). Related : How to Measure Trade Show ROI. How are productive meetings organized? How B2B Meetings impact Event ROI.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

Adobe Experience Cloud Blog

DECEMBER 20, 2017

How much are you spending on trade shows? Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department—they’re also the mechanisms used to report back success (or failure) to their superiors. What did we get for this spend? This is not by accident.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Heinz Marketing

JANUARY 14, 2021

Community marketing is intended to be more organic and engage an audience in an active, non-intrusive way. John Graff, CMO at Sonim, says “It’s a great time for marketers to further embrace change, and be the stewards of helping their companies grow and share in 2021!”. Community marketing. Quality over quantity.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Heinz Marketing

SEPTEMBER 9, 2020

While some people don’t like change, leading the change in business organizations is essential to maintaining success in your industry. . Conant outlines how to improve and enhance different roles within a business organization. . Maximize impact from webinars, trade shows, dinners, etc. Reply in the comments below.

Budget Programs 87

Budget Programs Demand Generation Outreach Buyer Personas 87

Biznology

SEPTEMBER 3, 2015

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. What a great way to get your customer’s full attention, especially compared with a trade show, where you have to compete with zillions of others.

Conference 80

Conference Trends B2B Trade Show 80

Content4Demand

JUNE 2, 2021

The way it’s shaping up is you don’t just ask your CEO and CMO to start tweeting a lot,” said Odden. in potential reach from brand mentions by influencers (surpassing the goal of 1M), more than 300K organic impressions on social media and 3K video views of a livestream that featured two industry experts within the first week.

B2B Marketing 52

B2B Marketing Planning B2B Peer-to-peer 52

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. That undermines the event value and impacts the sponsor’s brand.”.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Heinz Marketing

APRIL 24, 2020

Your CMO walks over to your desk and tells you there is a board meeting next week and the leadership team needs to know what the ROI of that big event your team spent $100K on last quarter has been. Trade show. By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Do you have that data ready? Lead Source: Event.

Lead Scoring 94

Lead Scoring Lead Ranking Sales Qualified Leads Leads 94

B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows. All good stuff!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Heinz Marketing

JANUARY 24, 2022

This week’s show is called “Sustainable Marketing in Action” My guest is MK Getler , CMO at Loop & Tie. MK Getler , she is the CMO at Loop & Tie. We saw each other last at the CMO retreat in Austin, in December. I am the CMO at Loop & Tie. You can even ask Siri, Alexa and Google!

B2B Thought Leadership 92

B2B Thought Leadership CMO B2B Sales Paid Search Agency 92

DiscoverOrg

FEBRUARY 19, 2019

Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. Success as a new CMO depends on knowing your product really, really well. Don’t forget to show the ROI. KNOW YOUR PRODUCT.

CMO 235

CMO Lead Ranking Marketing Qualified Leads Peer-to-peer 235

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Contently

SEPTEMBER 10, 2020

It’s also opened up the door for Erik and me to have people give us a call and to ask our thoughts on what’s going on or certain things that individuals may be trying to do within their own organization. All in an effort to make sure we are using this moment in time to further DEI (diversity, equity, and inclusion) initiatives.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. CMOs are faced with a challenge that they can influence - their company culture. What do you think?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

The ABM Agency

JANUARY 15, 2021

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Paid Social: If organic social media channels are used for brand awareness, the paid side is a complementing strategy. Software and Tools: 15%.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Tomorrow People

NOVEMBER 30, 2018

Our industry is quite slow-moving, quite old-fashioned, so the general consensus is that because of this, we must stick to the old ways of marketing, such as trade press or trade shows. One little misstep by an organization and the consumer will just go to the competitor. That is a false way of thinking for our industry.

Trends 220

Trends Content Marketing Brand Identity Branding 220