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The CMO Show: The Future of Outsourced Marketing Departments

Marketri

While strategic leadership often comes from a Chief Marketing Officer (CMO) or VP of Marketing with extensive experience, there are various other specialized roles required to create a successful marketing strategy. This agility enables organizations to seize opportunities and respond to challenges more effectively.

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How to find a fractional CMO for your business

The Marketing Blender

In most cases, B2B marketers rely on inbound methods, such as content marketing and organic search traffic. For example, social media software can automate posting and produce monthly reports, while an email marketing platform can organize email lists, automate email campaigns, and score leads. What is a fractional CMO?

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Chief Marketing Officer (CMO) Job Description 2020: Role, Responsibilities, Salary

Martech Advisor

However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved. Marketers have been somewhat jolted by the string of announcements about companies eliminating the role of the Chief Marketing Officer (CMO).

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

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How to Develop Great B2B Buyer Personas (With Templates) 

ClearVoice

Feel free to use our buyer personas template down below to jumpstart your messaging strategy. If possible, aim to have someone representing each key area of your organization to help you rough out several buyer personas. A blog post for a CMO will be strikingly different from a resource for a marketing manager. Social Listening.

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

Analyzing the firmographic characteristics of target accounts gave them a template for prospecting similar companies in new markets, such as finance and manufacturing. I think a lot of organizations feel like it has to be a tradeoff, but they work better when they’re working together.”

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RedHat on Connecting B2B Content for ROI – Across Sites and Teams

Top Rank Marketing

Templates: Establish guidelines on what remains consistent and what can be altered. SEO (15% weight): Organic traffic to pages. Visibility (20% weight): Both internal and external, encompassing unique visitors, cross-links, and organic impressions. Translation Strategy: With many businesses being U.S.-centric,

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