KoMarketing Associates

MAY 17, 2022

Mention and Livestorm teamed up to conduct the “Marketing Manager Mindset Report,” and statistics suggested that most B2B marketers (25%) now have an annual marketing budget of between $10,000 and $100,000. Data from the 28th edition of The CMO Survey indicated that marketing budgets typically only account for 11.8% over the next year.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

KoMarketing Associates

AUGUST 16, 2022

The CMO Council recently published “The High-Velocity Data Marketer” report, and statistics indicated that the majority of respondents (44%) are only “moderately” confident in their data, analytics , and insights systems. Just 26% said they were “very” confident,” and only 12% were able to say they were “extremely” confident.

Analytics 253

Analytics Validation Barriers CMO 253

KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. Data from the 28th edition of The CMO Survey indicated that at most organizations, the marketing budget only accounts for 11.8%

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

Martech

JANUARY 4, 2022

“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. Publicis Sapient CMO Teresa Barreira. ” Those statistics reflect a remarkable level of diversity by today’s corporate standards. Starting with strategy.

Organization 137

Organization Ad Building Work Management Thought Leadership 137

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. recorded during the same period last year, indicating that organizations are still willing to invest in digital marketing initiatives.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

Sword and the Script | B2B

JUNE 27, 2023

Below are some SDR statistics that can help B2B marketing improve performance. SDR teams are typically organized around the territories of account executives (AE). A CMO will have 2-3 groups of SDRs turnover given the average CMO tenure. Whatever part marketing does play, it needs to be repeatable too.

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Marketing Insider Group

SEPTEMBER 2, 2020

So, how can CMOs become the factor that drives business growth? Let’s take a look at the relationships CMOs need to form and the potential hurdles they face along the way. Why Marketing is Becoming the Growth Driver for Organizations. An understanding of customer habits and trends. Net present value.

Advertising Agencies 345

Advertising Agencies Planning Paid Search Agency CMO 345

Heinz Marketing

MARCH 2, 2022

Almost 20 years later, a 2016 study by CMO Council and Deloitte The CMO Shift to Gaining Lift , found, “only one in four CMOs actually feels they are doing well specific to quantifying and communicating marketing’s impact on the business, with an elite 3% saying they are actually doing this extremely well. Customer-Centricity.

Lead Scoring 99

Lead Scoring Lead Ranking Class Organization 99

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Hubspot

APRIL 21, 2021

There are two different types of traffic you can have, organic and non-organic, that can come from all over: email, social media, organic searches, backlinks — the list goes on. Non-organic traffic can be a bit harder to come by, which is why, when creating non-organic content, you want to ensure that it will drive results.

Traffic 101

Traffic Organization Content Thought Leadership 101

ClearVoice

NOVEMBER 18, 2019

Bureau of Labor Statistics, the rise of data science needs will lead to the creation of 11.5 As a result, more and more marketers are filling data scientist roles in their organizations. See how these three easy-to-complete #datascience projects — that an every-day marketer can oversee — can impress your CMO.

Impressions 74

Impressions CMO Marketing Analytics Tools Lead Ranking 74

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

OCTOBER 22, 2020

RSW recently published the “2020 RSW/US Agency New Business Report,” and statistics showed that garnering business from existing clients (64%) has been one of the most effective marketing tactics over the past four-to-five months. This was followed by referrals (60%), networking (37%) and organic search (19%). “As

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

KoMarketing Associates

JULY 28, 2020

The World Federation of Advertisers recently published its report titled, “The CMO Conundrum and the Search for the Unicorn Marketer 2020,” which examined responses from 683 leading marketers from around the globe. Statistics suggest that the top skill for marketers today (88%) is having a general understanding of the industry.

Positioning 157

Positioning Analytics Generation Work Management 157

EveryoneSocial

OCTOBER 29, 2018

A Collection of the Best Social Selling Statistics. Looking for valuable social selling statistics that matter to sales and beyond? If you’d prefer to skip to the social selling statistics, feel free to click here to jump. Social Media Statistics Your Company Needs to Know. CMO Council ). Statista ). SlideShare ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Porch Group Media

MARCH 16, 2021

A Gartner CMO study found that 68% of CMOs intend to increase spending on martech, and digital initiatives are expected to account for 80% of multi-channel budgets. However, skills gap and talent shortage make it harder for some organizations to deliver an effective CX strategy.

Statistics 59

Statistics Ideal Customer Profiles Marketing Automation Services Multi-Channel 59

Martech

AUGUST 15, 2022

Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 While some question whether these statistics paint the real or full story, these numbers should serve as motivation for CMOs to make some long-needed changes and take charge of their rapidly evolving role. Serve the clients, not the organization.

Enterprise Management 97

Enterprise Management Business CMO Digital Transformation 97

KoMarketing Associates

JULY 23, 2019

Accenture recently published the “Way Beyond Marketing: The Rise of the Hyper-Relevant CMO” report to hone in on what pioneering CMOs do differently than the rest of the pack. For example, 36 percent of pioneering CMOs see digital advertising as critical for revenue growth, compared to just 31 percent of their counterparts.

Peer-to-peer 120

Peer-to-peer Marketing Report Marketing & Strategy Marketing Strategy 120

Act-On

SEPTEMBER 25, 2023

When Udi Ledergor was CMO at Gong, he had a memorable take on how to predict his peers’ likelihood of success: whether or not they knew how their CRO took their coffee. What statistic always seems to catch your prospect’s attention? It’s good for the business, and it will make both teams better at their jobs.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. However, it is worth noting that it is the number one tool being replaced by organizations. It is typically one of the biggest line items in any CMO’s budget.

Enterprise Management 109

Enterprise Management Marketing Automation Services Budget Programs Gartner 109

KoMarketing Associates

JANUARY 2, 2019

Regardless of company size, organizations should take the time to research which elements of digital strategy are most important when it comes to meeting customer needs.”. “Larger companies lead the way with driving digital transformation, likely as a result of budgets that allow them to do so,” wrote the authors of the eBook.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

Mereo

APRIL 21, 2022

But Oakland Athletics leadership had applied this statistical approach with such success and commitment, this once-underdog baseball team made the playoffs for four straight seasons. The potential of a data-driven approach has not been lost on selling organizations. Sabermetrics had been around for a few decades already.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

KoMarketing Associates

DECEMBER 8, 2015

Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. The CMO Survey” conducted by the Duke Fuqua School of Business found that marketers surveyed will spend 15.6 It is that time in the year again.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Identify the relevant data and statistics to accurately measure your marketing success or you’ll miss the opportunity for improvement and growth. You also grow organic traffic, which is free. The Basics of Marketing Metrics.

Cost per Lead 260

Cost per Lead ROMI CPL Churn Rate 260

Integrated B2B

SEPTEMBER 23, 2015

Does that mean the CMO role at B2B companies is redundant? Ask most people what they think B2B marketing delivers to the organization, and you’ll get answers like “they produce our websites and ads”, “they organize our trade shows”, “they do the logo”, or worse, “they produce some nice gimmicks”. New skills for B2B.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Integrated B2B

SEPTEMBER 23, 2015

Does that mean the CMO role at B2B companies is redundant? Ask most people what they think B2B marketing delivers to the organization, and you’ll get answers like “they produce our websites and ads”, “they organize our trade shows”, “they do the logo”, or worse, “they produce some nice gimmicks”. New skills for B2B.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Choosing the best solutions in such a crowded field can be difficult.

Budget Programs 81

Budget Programs Research Software CMO 81

Adobe Experience Cloud Blog

FEBRUARY 6, 2019

With the CMO often considered the most precarious position in the C-Suite , marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. But, it is critical that these insights are statistics that actually matter. Aligning with sales. More numbers is not always better.

Marketing Attribution 134

Marketing Attribution Top of Funnel Lead Ranking Statistics 134

KoMarketing Associates

SEPTEMBER 14, 2017

New statistics show that B2B marketers are still heavily invested in email marketing, but they are lacking the resources to make the most of this tactic. The majority of respondents (47 percent) claimed that they feel most pressured by the internal goals set by their organization. Email Marketing and the Omni-channel Experience.

Email Marketing 120

Email Marketing Spending B2B Marketing B2B 120

Convince & Convert

MARCH 4, 2016

It’s a field so important, it’s spread across all teams within an organization. According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Aligned Goals.

Budget Programs 104

Budget Programs ROI Marketing Automation Services Marketing Budget 104

Vision Edge Marketing

NOVEMBER 7, 2017

Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. Despite this statistic, every CMO we’ve worked with admits how important it is to be able to select the right metrics and to measure and report on Marketing’s value and contribution.

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). According to DemandBase’s 2020 ABM Market Research Survey , this is most likely your CMO or VP of Marketing (29% of the time) or the Head of Demand Gen (18%).

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Liveintent

MAY 3, 2021

That statistic speaks to the staggering power of community – and the opportunity that exists for brands to be part of them. LiveIntent CMO, Kerel Cooper, sat down with Reddit’s Chief Marketing Officer, Roxy Young, to talk about how marketers can use the power of community as part of their email strategy.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

Biznology

OCTOBER 26, 2015

for traditional advertising in next 12 months ( CMO Survey ). of digital marketing budget goes to social media (CMO Survey). can prove quantitative impact (CMO Survey). It’s elevating the importance of the Chief Marketing Officer (CMO) as strategist, innovator, and buyer of advisory services and technology. Only 15.0%

Planning 80

Planning CMO Marketing Budget Advertising Agencies 80

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. Time shrinks further when the statistic is factored for outliers: 25.5 The Changing Role of the CMO. There’s more than one decision-maker: for B2B organizations, purchases are made by committee of as many as a dozen people.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

6sense

NOVEMBER 3, 2021

Editor’s note: This article is a part of a series recapping the sessions from the 2021 Empowered CMO retreat. The Empowered CMO Network is a community of women elevating women and the role of the CMO through open, authentic, and inspiring connections. That statistic should make marketers cringe.

Forecasting 62

Forecasting Differentiation CMO Top of Funnel 62

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.”

Ideal Customer Profiles 106

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 106