BenchmarkONE

SEPTEMBER 15, 2022

Whether you’re a brand new startup or a tenured business, at some point during your company’s growth, you may find the need for an experienced chief marketing officer (CMO) who can lead your marketing team and efforts. . When hiring a CMO, many businesses assume their only option is someone who will be full-time. Flexibility.

CMO 62

CMO Marketing Budget Business Small Business Marketing 62

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The CMO discussion revealed a few best practices: .

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

Unbounce

OCTOBER 18, 2021

In just three years since opening its doors, the small startup has grown to 11 employees, 20 instructors, 280 graduates (with that number growing as we speak), and thousands of community members who join in their webinar series and networking events—with a global expansion currently in the works. Patricia Fernández Carrelo, CMO, allWomen.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Martech

JANUARY 30, 2024

As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. Business leaders must ensure organizations have a stronghold for the consumer data they are responsible for.

Privacy 112

Privacy Ad Building Work Management Marketing Management 112

Zoominfo

JULY 5, 2023

I think a lot of organizations feel like it has to be a tradeoff, but they work better when they’re working together.” Because of the volume we’re dealing with, anything that we can do to optimize the selling process is really impactful,” SmartSheet CMO Andrew Bennett said. See for yourself with a free trial.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Martech

AUGUST 9, 2023

Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. followers) Website: JonMiller.com Declan Mulkeen Declan is CMO at strategicabm, an ABM agency based in Madrid.

Account Based Marketing 89

Account Based Marketing ABM DemandBase Marketing Analytics Tools 89

Oktopost

DECEMBER 23, 2020

Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins me on our Radically Transparent podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function. Listen to the Podcast Now.

CMO 118

CMO Transparency Storytelling Startups 118

Heinz Marketing

JULY 17, 2018

Heinz Marketing hosts a quarterly CMO roundtable breakfast in Seattle. Our latest breakfast included CMO’s and marketing VP’s from some of the largest tech, rapid growth startups and established companies in the Seattle area. All CMO’s face common issues regardless of the size of the organization or industry.

CMO 40

CMO Peer-to-peer Work Management Marketing Management 40

Martech

MARCH 11, 2022

He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. Until the start of the pandemic, there was a CMO in place and CX was separate. When that CMO left, the business decided what was the right structure for the future.

Work Management 112

Work Management Marketing Management CMO Startups 112

B2B Digital Marketer

MARCH 3, 2022

Learn what makes a CMO highly successful and become the top performer in your market. They have the power to drive their organization forward with creativity and innovation. Nowadays, a CMO is required to have more than just the average skill set. Nowadays, a CMO is required to have more than just the average skill set.

CMO 52

CMO Startups Lead Ranking B2B Sales 52

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. She uses these two slides as a checklist to evaluate startups’ GTM (go-to-market) effectiveness. The slide below can easily be used to: Determine what you need to include in your marketing organization.

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Martech

SEPTEMBER 14, 2023

The companies range from mid-market startups to large public enterprise companies. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. to 2.9%) than the previous year, according to a Duke CMO survey. Winning marketing organizations self-regulate.

Marketing Analytics Tools 127

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 127

Outgrow

NOVEMBER 8, 2022

What it means to be a ‘full stack’ CMO. How the CMO job relates activities to revenue effect and is revenue accountable. Why innovation should be in the DNA of an organization as a whole. What most startups get wrong and right as they scale their businesses. Origin of the growth model. Thanks for joining us, Maya.

Work Management 52

Work Management Enterprise Management Optimization Marketing Management 52

Heinz Marketing

SEPTEMBER 26, 2019

This week I’m excited to feature Jeff Perkins , CMO at ParkMobile. Sangram helped me get my first startup gig at QASymphony back in 2015. Very organized. The post “How I Work”: Jeff Perkins, CMO at ParkMobile @jeffperkins8 #HowIWork appeared first on Heinz Marketing. My wife, Paige Perkins, is awesome.

CMO 59

CMO Work Management Allocation Peer-to-peer 59

Oktopost

SEPTEMBER 4, 2019

Price: starts at $290 per month (startup), $12,000 per year (professional), $36,000 per year (premium). Statista offers data, surveys, and forecasting sourced from a wide variety of reputable and trustworthy organizations and media outlets. Their clients are provided with market analysis and presented with undiscovered opportunities.

Budget Programs 82

Budget Programs Research Software CMO 82

Biznology

JANUARY 21, 2021

Has an understanding of employee burnout and how organizations will be forced to addressed burn-out solutions for employees working longer hours and juggling increasing family obligations that accompany the pandemic. Award-winning journalist, speaker and former CEO, CMO. David Schlesinger. Former Chairman, Thomson Reuters China.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Martech

MAY 16, 2023

Agile means everyone — from the junior copywriter to the CMO — must change the way they work. However, most large organizations have worked in a siloed “command and control” structure for decades, meaning they have a bigger mountain to move. The goal is for them to run like a small startup, even inside a large company.

Planning 103

Planning Practices Work Management Marketing Management 103

Biznology

JANUARY 19, 2018

Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. She’s now COO of Kyndi , a startup AI platform focused on government, healthcare, and financial services. Highly recommended! Their yard crammed with forklifts and cranes is surrounded by a 7-foot concrete wall.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Launch Marketing

AUGUST 23, 2023

With an average tenure of lasting 1-2 years in this position , it becomes even more crucial to navigate the complexities of the hiring process to find the right fit for your organization. The Rise of Artificial Intelligence Artificial intelligence has become a highly utilized tool by organizations in all industries, especially marketing.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. I returned to Acquia in 2016.

Enterprise Management 60

Enterprise Management Work Management Marketing Management CMS Development 60

Content Standard

JULY 1, 2022

Content marketing budgets could seem like easy prey in these scenarios, especially in organizations where executives are less well-versed in content strategy and content’s influence on customer behavior. Typically, organic search content punches far above its weight compared to other channels.

Marketing Budget 116

Marketing Budget Lead Scoring Lead Ranking Marketing Budget Creation 116

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 86

Digital Asset Management Work Management Marketing Management Planning 86

Leadspace

NOVEMBER 14, 2016

One of those sessions, “From Modern Marketer to CMO to CEO,” offered a particularly long list of helpful career tips, courtesy of three highly experienced marketing professionals with very different personal/professional journeys. We’ve all been there; an emphasis on process in all manner of organizations can sometimes feel suffocating.

B2B Marketing 104

B2B Marketing Tips Planning B2B 104

Onalytica B2B

JANUARY 12, 2018

Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. The opportunity to work at Forrester on the CMO practice as a research associate burnished my research cred, but also exposed me to the world of marketing. Cory Munchbach – SVP of Strategy at BlueConic ?. Location: Boston, MA USA.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. HealthTech startups raised a massive $20.2 The Changing Role of the CMO. There’s more than one decision-maker: for B2B organizations, purchases are made by committee of as many as a dozen people. The Data-Driven CMO.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

Work Management 118

Work Management Marketing Management Marketing Budget Budget Programs 118

GrowPowerful

AUGUST 31, 2022

It begs the question: why is the fractional aspect of CMO and CRO/CFO leadership growing so quickly, and what can interim leadership solutions provide for emerging tech companies that permanent roles cannot? As with much of the work executed by a fractional CMO, small wins are the name of the game. So, Why Fractional?

CMO 52

CMO B2B Thought Leadership Work Management Thought Leadership 52

Content Standard

JULY 14, 2021

As you weigh potential partners against one another, it’s also worth looking from a macro level: how each option fits with your organization’s overarching marketing goals, most pressing areas of need, and content marketing budget. For most organizations, though, budget underlines any vendor decision.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Sprout Social

MAY 25, 2022

In fact, I believe social media managers are the next CMO. For example, newer companies or startups may need to attract employees that are ready to hit the ground running. As you complete strategic planning cycles for your overall organization, you can start laying the groundwork for talent needs over the next few years.

Sales Qualified Leads 95

Sales Qualified Leads Planning Mobile Advertising Paid Search Agency 95

Outgrow

NOVEMBER 30, 2022

About our guest: Shoham Eckhaus is the chief strategy office & CMO at Penguin , a B2B Tech Digital Marketing agency. And for this month we’re going to interview Shoham Eckhaus the chief strategy officer & CMO at Penguin, a B2B Tech Digital Marketing agency. So that’s why startups are usually smart, they know that.

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

Adobe Experience Cloud Blog

JUNE 28, 2016

There’s a change underway in the world of marketing right now—a “C change”: the CMO, continuing to rise in prominence, is now interacting with the CEO and CIO in more strategic, meaningful ways. As customer intimacy and digital transformation rise in prominence in boardrooms and strategy sessions, the CMO will continue to grow in importance.

Digital Transformation 99

Digital Transformation CMO Thought Leadership Marketo 99

LEADership

AUGUST 19, 2015

His perspectives on marketing for the digital economy are, however, thought-provoking even for B2B organizations. An organization has to break free from tradition and legacy in order to accelerate growth and drive change. Create a Culture of Hacking”—Operate As A Real-Time Marketing Organization.

CMO 40

CMO Advertising Agencies Work Management B2B Thought Leadership 40

Velocity Partners

DECEMBER 13, 2023

But using them as the muse for qualifying your ICP, just because you’ve done business with them previously, or go for coffee with their CMO, doesn’t mean they should be the centerpiece of your ABM strategy going forward. Hand-me-down-sales-lists This is especially relevant for marketing teams who’ve just started in a new organization.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

Hubspot

OCTOBER 22, 2020

It's no secret that people who live in startup-filled cities have seen some of the wildest brand names. This is especially true in Australia, which hosts startups from Sydney to Melbourne. These cities are the founding place of uniquely named startups and major brands like Sukin, Canva, and Billabong. Design anything.

Paid Search Agency 89

Paid Search Agency Companies Startups Advertising Agencies 89

The Customer

MAY 11, 2021

This week’s TheCustomer QT covers the latest news on CMO tenure, reasoning with data, support for your CX, the low-code revolution, making your digital transformation work, and design thinking for the win! CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Heinz Marketing

NOVEMBER 1, 2021

This week’s show is called “ Managing and Measuring Marketing Performance “ My guest is Casey Carey , CMO at Kazoo. Today is absolutely no different, very excited to have with us today, the CMO at Kazoo , Casey Carey. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music.

Work Management 110

Work Management CMO B2B Sales Planning 110

Sword and the Script | B2B

JUNE 27, 2023

SDR teams are typically organized around the territories of account executives (AE). A CMO will have 2-3 groups of SDRs turnover given the average CMO tenure. I know that’s rough on a small startup marketing team with a to-do list that’s a mile long. On average there is one SDR for every 2.3 I’ve been there too.

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54