Remove organic
article thumbnail

Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?

ANNUITAS

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.

CMO 147
article thumbnail

CMO Perspective: Using B2B Data & Data Types for Audience Segmentation

SalesIntel

It groups customers based on data such as business size (by the number of employees or annual revenue), company location (whether it’s San Francisco or rural Kentucky), industry (by NAICS or SIC), or job title (manager, VP, CEO), etc. Technographic Data Technographic data provides the technology stack of an organization.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

In that post I quoted a client and friend who at the time was CMO for a Fortune 100 company. A ULD clarifies what a lead is to everyone in your organization, and these leads also: Fit the profile of your ideal customer. Here’s an example from one of our past research partners, an $80 billion IT management organization.

article thumbnail

Should Companies Manage Their Employees’ LinkedIn Profiles?

Marketing Craftmanship

We offer a range of cross-border finance and administrative services to organizations with new or existing global operations, including entity set-up, payroll, accounting, tax compliance, advisory and HR services.”. Your Friendly CMO. High Street Partners provides international business services to companies operating overseas. “Our

article thumbnail

List Buying: 3 reasons why this tactic can be deadly for marketers

markempa

Flood a certain ZIP or SIC code with a cleverly designed message. I took this question to leaders at HubSpot and ExactTarget , organizations that launched marketers into this millennium by providing tools and knowledge to use today’s marketing channels in a way they consider more effective. Wait for the leads to pour in.

Buy 120
article thumbnail

Swimsuits, Subcultures, and Subway Ads: Marketing for the Queer Community

Content Standard

Even the breadth of the acronym can make a CMO throw up their hands in defeat. In an article highlighting the advantages of LGBTQIA-inclusive companies, the Harvard Business Review pointed out that these companies are able to “harness the insight of LGBT employees [sic] to drive market innovation.”