accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . GTM strategy best practices. Conversion.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Martech

DECEMBER 1, 2023

Organize Next, the system must organize the data. It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. of CMOs stated that they would use generative AI to create blogs, and 62.2% Google Search Central Up to 64.7%

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

Martech

JANUARY 30, 2024

As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. Business leaders must ensure organizations have a stronghold for the consumer data they are responsible for.

Privacy 97

Privacy Ad Building Work Management Marketing Management 97

Oktopost

JUNE 29, 2022

Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast. Digital transformation has fundamentally changed the way both people and organizations operate. Digital transformation has fundamentally changed the way both people and organizations operate. Want to hear more from renowned B2B marketing leaders?

B2B Marketing 75

B2B Marketing Transparency CMO B2B 75

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning The role of the CMO in alignment It might sound counter-intuitive, but the CMO is pivotal in aligning martech with business strategies.

Digital Experience Platform 108

Digital Experience Platform Marketing & Strategy Business CMO 108

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Marketing Insider Group

OCTOBER 20, 2020

The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition. You might successfully get employees to speak their mind and align their values with those of the organization. Customers want more, not just employees.

Business 353

Business Work Management Correlation Cable 353

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. Since 56% of Chief Content Officers have been appointed since 2016 , the hierarchy within each organization might look different. The first is their budget.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Seismic

AUGUST 31, 2023

Lisa AI for a thought-provoking conversation with Seismic’s CMO, Paige O’Neill. They also polled webinar attendees, which included leaders in technology, healthcare, financial services, and more, to learn about their organizations’ current status and future plans for AI. Other areas include information accessibility and guided selling.

Marketing AI 88

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 88

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance. You also grow organic traffic, which is free.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

Tomorrow People

OCTOBER 27, 2020

For an organization that doesn't depend as much on in-person experiences, the biggest factor that impacted their ability to succeed was how far along it was in its digital transformation. Customer satisfaction. When you look more deeply into delivering customer satisfaction, trust and transparency emerge as watchwords.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Heinz Marketing

DECEMBER 14, 2017

This week I’m thrilled to feature Janet Rubio CMO at True Influence. Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more. Organization and task management. I like the satisfaction of ticking them off.

Work Management 58

Work Management CMO Bulldog Solutions Skype 58

Martech

AUGUST 12, 2021

Indeed, the “fractional CMO” is becoming more common. Talented and versatile ops professionals can put an ops organization on the right track then look for a new challenge. Just so you know, firing your CMO and putting a CRO in charge of your marketing probably isn’t going to solve your marketing problem. Why we care.

Paid Search Agency 105

Paid Search Agency Work Management Marketing Management Advertising Agencies 105

Marketing Insider Group

SEPTEMBER 1, 2020

To ensure marketing goals are in sync not just within the marketing function but across the organization, we need to change the way we think about strategic planning. Once the marketing leadership has set strategic objectives, getting the rest of the marketing organization aligned is sometimes very difficult. There’s no right or wrong.

Planning 244

Planning Work Management Marketing Management ROAS 244

Martech

DECEMBER 29, 2023

Organizations are trying to do that, and they’re also trying to inject more personalization and anticipate what customers need based on their activity through an app.” Beyond limiting online visibility, ‘ghosting’ severely hampers a brand’s overall digital performance,” said Monica Ho, CMO of digital marketing company SOCi. “In

eCommerce 113

eCommerce Enterprise Management Paid Search Agency Marketing Management 113

6sense

DECEMBER 17, 2021

Take a SoulCycle Class , an ebook written by 6sense CMO Latané Conant. It’s brimming with hard-earned actionable insights that can help your organization create its own successful B2B communities. Last week, we announced the publication of Want to Build a Successful B2B Community? It’s absolutely worth a look. Check it out here.

Communities 62

Communities Ad Building B2B Customer Satisfaction 62

B2B Marketing Directions

JULY 18, 2021

Source: CMO Council Last month, the CMO Council published a report that provides several important insights regarding how senior corporate executives view the role and performance of marketing in their organization. How do senior executives rate the performance of their marketing organization?

CMO 52

CMO Digital Transformation Business Work Management 52

ClickDimensions

JANUARY 2, 2020

That’s because the best and most effective customer experiences involve every person in every position within an organization. Whether someone is customer-facing or not, they have a role to play in customer satisfaction. This can be problematic for something like customer experience, which should be all encompassing.

Tips 75

Tips Customer Satisfaction Work Management CMO 75

B2B Marketing Directions

OCTOBER 30, 2022

In the September 2022 edition of The CMO Survey , respondents reported that marketing analytics is used in 48.9% Satisfaction With Marketing Analytics is Mixed Research has also found that satisfaction with the impact of marketing analytics is mixed.

Analytics 52

Analytics Gartner Customer Satisfaction Paid Search Agency 52

Martech

MAY 16, 2023

Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few. Agile means everyone — from the junior copywriter to the CMO — must change the way they work.

Planning 92

Planning Practices Work Management Marketing Management 92

6sense

DECEMBER 9, 2021

Here’s an example: I’m one of the leaders of a group for B2B CMOs, called CMO Coffee Talk, where we gather once a week to share our challenges, wins, and best practices. In CMO Coffee Talk, for instance, we survey members to decide which topics to cover each week. Rule #3: Never go it alone. But is it worth it? Absolutely.

Class 62

Class Communities B2B Marketing Ad Building 62

Martech

AUGUST 23, 2023

For CMOs and their marketing teams, navigating this terrain requires more than just a map; it demands a strategic compass. Understand the organization’s core marketing challenges. This knowledge empowers informed decisions that align with the organization’s goals. Prioritize integration. Research with rigor.

Work Management 95

Work Management Marketing Management Digital Transformation Customer Satisfaction 95

Seismic

MAY 18, 2021

CMO, Brand Management Company. They also help other parts of the go-to-market (GTM) organization identify trends and patterns that underpin success. Seismic’s Benchmark survey found that enablement Visionaries use these insights to scale best practices from their most successful sellers across the organization. .

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

ClickZ

OCTOBER 23, 2020

30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. As per an article by McKinsey & Company, organizations introducing technology to sales can find ways that deliver double-digit gains in return-on-investment.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Hinge Marketing

NOVEMBER 30, 2021

CMO/VP of Marketing (26%). On the whole, digital transformation improved all key performance indicators relating to operational efficiency, profitability, revenue, brand awareness, and client satisfaction. Client satisfaction saw average improvements of 70%, and profitability saw average improvements of 61%. . Consulting (42%).

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Seismic

OCTOBER 1, 2020

While we love being at the top of analyst reports, I’m very pleased to add one more win to the list above, which specifically reflects our customers’ satisfaction with Seismic. We’re thrilled to be named the #1 Sales Enablement Software in G2’s Grid® Report for Fall 2020. The panel was moderated by Seismic VP of Product Marketing Jam Khan.

Marketing Analytics Tools 52

Marketing Analytics Tools Customer Satisfaction Forrester Aggregators 52

Stevens & Tate

JUNE 9, 2023

Many are now investing more into their customer touchpoints by visualizing the customer journey, boosting customer satisfaction, and providing a seamless experience before and after purchase. Building lasting customer relationships is one of the key challenges affecting most companies in today’s business landscape.

Marketing & Strategy 79

Marketing & Strategy Marketing Automation Services Touchpoints Customer Satisfaction 79

Vision Edge Marketing

JANUARY 27, 2014

It is from this research and others that many organizations adopted the “zero-defect” service philosophy as a way to reduce customer defection. Customer satisfaction emerged as a key measure. Research suggested a strong relationship between satisfaction, recommendation, and business outcomes such as repeat purchase.

Word of Mouth 100

Word of Mouth Customer Satisfaction Loyalty Marketing Management 100

Martech

JULY 13, 2021

If a marketing organization has done what it takes to help a brand survive the last 16 months, then it should proclaim the number one metric as ”Are we still here? Other answers included “connection to your brand and business” (Karen Steele, CMO, Near), but most respondents were heavily focused on what would once have looked like sales goals.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Lead Scoring Lead Ranking 117

Zoominfo

OCTOBER 5, 2021

Because B2B organizations often mistake go-to-market strategies as being a new launch. This undermines the extensive use cases sound GTM motions provide organizations for ongoing, sustained success. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. And be quick about it!

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Engagio

MAY 23, 2023

So ABM was a no-brainer to get high and wide inside these organizations.” ” -Jim Somers, CMO at CipherHealth Read more about how Demandbase’s integration capabilities with tools like Salesforce prevented silos and increased their intelligence.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

KoMarketing Associates

SEPTEMBER 8, 2016

First and foremost, getting personalization into the conversation within their organizations can be a key challenge for many marketers. For example, let’s say that a CMO is browsing a site that has multiple use cases for its SaaS product. HOW DO THE CONTENT PERSONALIZATION CHALLENGES SPECIFICALLY PERTAIN TO B2B MARKETERS?

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

Hubspot

FEBRUARY 24, 2015

And, until recently , the average CMO was destined for a much shorter than average tenure. CMOs now wield more power, and CEOs are increasingly looking to them to provide strategic input, according to recent research from IBM. At the helm of this data-driven marketing initiative is the CMO. 2) Be Customer-Centric.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

FMG Suite

SEPTEMBER 13, 2022

According to WealthManagement.com, over 300 organizations submitted to the 2022 program, resulting in a record-breaking 900 nominations. WealthManagement.com offers financial services organizations a broad array of marketing services designed to help them influence the industry’s leading audience of wealth management professionals.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Marketri

SEPTEMBER 22, 2023

For instance, organic traffic (which comes through search engines) might convert differently than traffic generated by paid ads. Higher CLV often signals that customer loyalty and satisfaction are on the rise. It’s helpful to segment your conversion rate measurement based on different traffic sources.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62