Valasys

JULY 12, 2019

According to a report published in CMO by Abode, it was deduced that 90% of the B2B buyers now loop back to the sales funnel & recap at least one or even more tasks in their individual buyer’s cycle. The conventional sales funnel has also changed for good.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Buzz Marketing for Technology

JANUARY 3, 2018

Organizations started to get frustrated with the lack of predictability and rising costs associated with Marketing and the ecosystem of agencies and media companies that had to be invoked when even considering bringing a product, service, or brand to market. Guest post by: Romi Mahajan, Blueprint Consulting. Steven Salta, Agilysys.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 on how should agencies of the future be organized. Clearly I would think Ascentium is a model for agencies of the future.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Televerde

NOVEMBER 3, 2020

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success. This is a critical concept and one that all marketers and their organizations need to embrace in one form or another.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Hubspot

JANUARY 24, 2014

But in the digital age, in which data and analytics are increasingly becoming the de facto language of marketing (and sales) organizations, art has started to take a backseat to science. According to HubSpot CMO Mike Volpe, that''s some pretty powerful stuff. "If Proving ROMI and Dealing With "Dirty" Data.

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

Valasys

SEPTEMBER 6, 2019

The desired result of any campaign should ultimately resonate with the bottom-line goal of an optimized ROI for the organization. Valasys Media is sponsoring the CMO & Future of Marketing Summit, to be held at Grosvenor House, Dubai between 23/9/2019 to 25/9/2019. These departments can include Sales, Finance, IT, Operations.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 4, 2019

Apart from the direct visits on the website URL, organic visits & display advertising ads are often two other major drivers of the website traffic. Unlike a Facebook metric, a Facebook KPI is well aligned with the overall business objectives of an organization such as something that ultimately drives revenue.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 28, 2019

Also, 87% of the C-suite executives believe in the power of live events & plan to increase their marketing budget spent on organizing such events. Reasons to Join the Action: CMO and Future of Marketing Middle East. Live events help in boosting the overall marketing endeavors of a company & lead to optimized sales revenue.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

SEPTEMBER 25, 2019

According to Zachary Weiner, CEO of Emerging Insider, content syndication is of exceptional value when it comes to B2B organizations that aim at advertising educational content. Lead Volume: The syndication strategies need to generate a bare minimum number of qualified leads to justify the Return on Marketing Investment (ROMI).

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40