Martech Advisor

OCTOBER 10, 2019

Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. The magic happens when AI and machine learning is applied to unified cross-channel campaign data, writes, conDati Co-Founder and CMO Linh Ho. Learn More: How Marketing Metrics Hold the Keys to More Sales.

Allocation 47

Allocation Planning ROAS Digital Marketing Funnels 47

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . The goals and KPIs will vary based on the campaign and company, however the 10 metrics listed below will be meaningful to any B2B organization. . #1.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

AUGUST 18, 2023

Optimizing Your Website for Search Engines Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO: Remember to: Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings. SEO ROI also varies by industry.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

QuanticMind

NOVEMBER 28, 2016

Many marketing organizations that have outsourced parts of their business to agencies, contractors, vendors and other third parties lose out on critical insights into their audience, buyers and customers. Marketers rely on a multitude of systems to manage their daily operations, with some organizations using 50-100 tools each day.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40