Content Marketing Institute

AUGUST 31, 2023

Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs. By being mindful of these pitfalls, organizations can harness the benefits of generative AI while ensuring responsible and effective implementation.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Launch Marketing

AUGUST 23, 2023

With an average tenure of lasting 1-2 years in this position , it becomes even more crucial to navigate the complexities of the hiring process to find the right fit for your organization. The Rise of Artificial Intelligence Artificial intelligence has become a highly utilized tool by organizations in all industries, especially marketing.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

6sense

DECEMBER 8, 2021

CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO. I had to make this shift, and I believe the CMO profession should make it, too.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Planning Advertising Agencies 62

Sprout Social

MAY 25, 2022

Traditionally, a department might have advertising, public relations and branding, but most practitioners were generalists. In fact, I believe social media managers are the next CMO. Low unemployment rates have something to do with it, but there’s more at play. We have roles that we’ve never had before in marketing.

Sales Qualified Leads 96

Sales Qualified Leads Planning Mobile Advertising Paid Search Agency 96

Martech

DECEMBER 13, 2021

Learn how you can talk to leaders in your organization about the culture change required to succeed with agile marketing. For example, the managers and the team may agree that something that has caused a legal or public relations crisis would be cause for interrupting a team mid-sprint.

Act-On 105

Act-On Paid Search Agency Work Management Trust Marketing 105

Biznology

OCTOBER 17, 2017

This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

ANNUITAS

AUGUST 20, 2015

I asked Scott Brinker , President, CTO and Co-founder of ion interactive, and the creator of the amazing and daunting Marketing Technology Landscape supergraphic (1,876 companies as of January 2015) approximately how many technologies does the average marketer use on a daily basis in a mid-sized organization?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Yet a new study by Bain and Google brings something new to the conversation. >>> Need an extra pair of hands?

Marketing Automation Services 65

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 65

Oktopost

MAY 20, 2021

Prior to joining Winston, Howard served as Director of Global Business Development & Marketing at a global law firm and expanded client relationships, protected and promoted the firm’s image, and oversaw initiatives related to public relations, communications, and analytics.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

Vision Edge Marketing

FEBRUARY 25, 2014

Many marketing organizations today have an influencer marketing strategy. Before we jump into how to measure influence marketing, we’d like to respond to a question we’re frequently asked, “What is the difference between influencer marketing and public relations?”

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

ANNUITAS

OCTOBER 27, 2015

I always leave conferences exhausted, yet energized and full of ideas, freshly inspired and ready to make a difference in my organization. Without a doubt, the rules of marketing and public relations have changed. I can’t help mulling over some of the key things I heard at last week’s MarketingProfs B2B Forum in Boston.

Buyer Personas 100

Buyer Personas B2B Press Public Relations 100

6sense

NOVEMBER 9, 2021

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. CEO direct relationships with the right journalists can be incredibly effective (ditto CMO). 1 + 1 = 3.

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

Walker Sands

JANUARY 28, 2021

After months of civil unrest and racial injustice, organizations have realized it’s imperative they understand and promote the importance of diversity, equity, and inclusion to support a multicultural wave of communications. Harris , Diversity Equality & Inclusion Consultant Whitney Scott , CMO, Kampgrounds of America, Inc.

PR 40

PR Public Relations Work Management Consulting 40

B2B Marketing Directions

JANUARY 13, 2019

In the August 2018 edition of The CMO Survey , eight out of ten (79.6%) of the survey respondents said that the role of marketing in their organization had broadened over the past five years. The CMO Council/Deloitte survey referenced earlier paints a similar picture. The CEO came in second at 22%.

Planning 40

Planning CMO Paid Search Agency Fulfillment 40

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. CMOs are faced with a challenge that they can influence - their company culture. What do you think?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Biznology

JANUARY 19, 2018

Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Buffer

JULY 13, 2022

Maintaining public relations is essential for personal and business brand building; part of that is customer engagement in both positive and negative circumstances. This way, everyone in your organization knows how to address any situations that may arise. We think so.

Social Media 109

Social Media Media Work Management Marketing Management 109

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. This, they hope, keeps it authentic.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Biznology

APRIL 24, 2014

Constant Contact asked 1,400 consumers why they opt-out of email subscriptions and 69% said they receive too many emails from the organization. And while you’re at it, sign up for the onDemand CMO email newsletter for more great tips! Internet Marketing Public Relations email email marketing Subscription business model unsubscribing'

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Content Marketing Institute

JANUARY 15, 2018

After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? Jamie Glass, CMO and president, Artful Thinkers. HANDPICKED RELATED CONTENT: Increase Content Marketing Success With Helpful Headline Tips & Tools. Rich Harris, founder and CMO, insomniagraphix.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

PureB2B

JULY 19, 2021

CMO magazine defines experiential marketing as "a mutually beneficial interaction between customer and brand in an authentically branded engagement.". You do not need a humongous marketing budget; you can organize an event that completely encapsulates the benefits of your product in a dynamic, experiential manner.

Planning 62

Planning Psychographics Business Work Management 62

PureB2B

JULY 7, 2021

But doing so comes with significant difficulties: organizing several teams while managing goals, resources, and metrics in a way that does not stifle your progress. Scaling your marketing efforts can help your organization remain lean and agile as you keep executing campaigns that customers love and catalyze business growth.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Work Management Marketing Management 62

Walker Sands

JULY 15, 2020

From marketing to sales to product and senior leadership, ensuring everyone in your organization is aligned on expectations is key to achieving success and driving your business forward. Randy Frisch , CMO of Uberflip, shared that frequent communication is key to keeping teams sane. Maintain Constant Communication.

Webinar Metrics 52

Webinar Metrics Effectiveness Top of Funnel Marketing & Strategy 52

Choozle

NOVEMBER 20, 2019

According to The CMO Survey , marketing budget growth is expected to grow by 8.7 According to The CMO Survey, marketing budgets comprise 11 percent of total company budgets on average. According to The CMO Survey, companies on average spend 7.5 Organic/SEO. Public Relations. Paid Advertising. Contractors.

Marketing Budget 42

Marketing Budget Marketing Budget Creation Budget Programs Allocation 42

Walker Sands

AUGUST 1, 2022

I worked for a trade organization for certified public accountants on their newspaper. Based on what you’ve said, it doesn’t seem like you need a CEO or a CMO source, but is that true? It’s a meandering path, but it’s really an interesting industry, so I’m glad I landed in it.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

B2B Marketing Directions

OCTOBER 18, 2015

But, what specific competencies will a high-performing, modern marketing organization possess? Mr. Tunguz' post was based on a presentation made at a venture capital conference by Bill Macaitis, the former CMO of Zendesk. Communications - Tunguz/Macaitis say this is basically the public relations team. What do you think?

Planning 40

Planning Paid Search Agency SEM Advertising Agencies 40

Biznology

SEPTEMBER 12, 2012

As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. Our CMO, perhaps a bit diplomatically but maybe also a bit prophetically, viewed the two disciplines as “merging.”

Public Relations 80

Public Relations PR Work Management Marketing Management 80

Content Standard

SEPTEMBER 17, 2019

The PESO model is the smartest way to activate a public relations campaign today.” Organic search rankings can be improved through quality content that’s useful, educational, and entertaining. ” Image: Freshh Connection on Unsplash. Recommended for you. How to Distribute Content and Succeed in 2019.

Paid Content 65

Paid Content Lead Ranking Distribution Social Media 65

markempa

NOVEMBER 15, 2005

During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations. During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

GreenRope

MARCH 24, 2015

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. According to a Gartner Research study, CMO’s will be spending more on technology than the CIO’s by 2017. Why is this role so important?

Work Management 40

Work Management Marketing Management Demand Generation Agencies Advertising Agencies 40

GreenRope

MARCH 24, 2015

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. According to a Gartner Research study, CMO’s will be spending more on technology than the CIO’s by 2017. Why is this role so important?

Work Management 40

Work Management Marketing Management Demand Generation Agencies Advertising Agencies 40

GreenRope

MARCH 24, 2015

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. According to a Gartner Research study, CMO’s will be spending more on technology than the CIO’s by 2017. Why is this role so important?

Work Management 40

Work Management Marketing Management Demand Generation Agencies Advertising Agencies 40

GreenRope

MARCH 24, 2015

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. According to a Gartner Research study, CMO’s will be spending more on technology than the CIO’s by 2017. Why is this role so important?

Work Management 40

Work Management Marketing Management Demand Generation Agencies Advertising Agencies 40

GreenRope

MARCH 24, 2015

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. According to a Gartner Research study, CMO’s will be spending more on technology than the CIO’s by 2017. Why is this role so important?

Work Management 40

Work Management Marketing Management Demand Generation Agencies Advertising Agencies 40

GreenRope

MARCH 24, 2015

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. According to a Gartner Research study, CMO’s will be spending more on technology than the CIO’s by 2017. Why is this role so important?

Work Management 40

Work Management Marketing Management Demand Generation Agencies Advertising Agencies 40