6sense

JANUARY 6, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . As the CMO, be the first to get certified.

Sales Management 62

Sales Management CMO Top of Funnel Peer-to-peer 62

Oktopost

OCTOBER 7, 2021

Julie Preiss, CMO of Appgate takes the hot seat. Appgate ’s CMO, Julie Preiss sits down with Oktopost’s Director of Social Strategy and host Jennifer Gutman to tackle one of B2B marketing’s million-dollar questions: How can marketing leaders measure buyer intent? Watch the recording: Want to hear more from renowned marketing leaders?

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

SalesIntel

JULY 25, 2023

By aligning your marketing efforts with this definition, you can ensure that your lead generation strategies are laser-focused on attracting prospects who are most likely to convert. Intent signals from various sources indicate a prospect’s interest or intention to engage with a particular solution or service.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles CMO 52

SalesIntel

FEBRUARY 8, 2023

Technographic Data Technographic data provides the technology stack of an organization. If you’re in the B2B market, it’s worth learning how technology works with your prospects. Once you know the technology stack of your prospects, you can tailor your marketing campaigns for the initial touch.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

6sense

JANUARY 20, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Coming Up on CMO Coffee Talk….

CMO 62

CMO Peer-to-peer Sample Account Based Marketing 62

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Martech Advisor

DECEMBER 26, 2019

And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. In fact, all of this makes being a CMO pretty good training for the future CEO. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for.

CMO 65

CMO Training ROI Enterprise Management 65

6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. Insights from CMO Coffee Talk .

CMO 62

CMO Peer-to-peer Cross-Selling Work Management 62

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The CMO discussion revealed a few best practices: .

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

The Marketing Blender

APRIL 5, 2022

In most cases, B2B marketers rely on inbound methods, such as content marketing and organic search traffic. No matter what, always include a call to action and consider developing extensive processes for following through with engaged prospects. This could involve a marketing agency, a fractional CMO, or a fractional marketing team.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Marketri

APRIL 4, 2024

When prospective clients ask, “Now What,” we are kind but frank and share that they don’t have a functioning marketing department capable of helping their companies compete. Experienced marketing leadership in the form of a CMO is only one of the many key roles needed to effectively market a B2B company today.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Marketing Insider Group

SEPTEMBER 2, 2020

So, how can CMOs become the factor that drives business growth? Let’s take a look at the relationships CMOs need to form and the potential hurdles they face along the way. Why Marketing is Becoming the Growth Driver for Organizations. Discover recruitment technology that engages with prospects on preferred platforms.

Advertising Agencies 338

Advertising Agencies Planning Paid Search Agency CMO 338

Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

6sense

NOVEMBER 18, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. Coming Up on CMO Coffee Talk….

Account Based Marketing 62

Account Based Marketing CMO ABM Peer-to-peer 62

Martech Advisor

NOVEMBER 29, 2019

There has been a shift in the CMO’s role – from being focused on external communications and new customer acquisitions traditionally, to owning the customer experience across all touchpoints today. This gives rise to a unique set of challenges for CMOs. What’s the CMO Role in 2020? How can this be achieved?

CMO 66

CMO Full Circle Insights Marketing Budget Creation Digital Marketing Funnels 66

SalesIntel

MARCH 24, 2023

It’s still a good prospect, but it’s maybe not a decision-maker. Once you find a prospect that is a perfect fit, put your best resources into it and work hard to win it. A prospect that is a moderate fit might have a little less effort – maybe you don’t need your highly trained people on it.

Efficiency 52

Efficiency CMO Verticals Ideal Customer Profiles 52

Martech Advisor

AUGUST 27, 2019

New marketing technology is giving consumers more control over their interactive journey, allowing them to participate more actively in the process – and providing smart brands with a powerful opportunity to engage, recruit and retain their best prospects like never before, writes Michael Priem, Founder and CEO of Modern Impact.

CMO 81

CMO Ad Frequency Mobile Advertising Bandwidth 81

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Reassures Prospects with Testimonials. 82% of your prospects seek recommendations from their friends and families before buying. Focus on organic reviews from customers.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

ANNUITAS

JANUARY 7, 2019

As we interviewed our buyers, we realized that more and more of the prospects reaching out to us (and partnering with us) were not marketers. of our respondents described their CMOs as “Brand, PR and product-focused” while the remainder categorized them as “Demand, sales and revenue-focused.”. “ 54.7%

CMO 164

CMO Demand Generation Business Correlation 164

Engagio

DECEMBER 13, 2018

That’s why I John Steinert , CMO of TechTarget , “How do we overcome funnel blindness?” Hey everyone, Brandon Redlinger here, Director of Growth at Engagio, and I am stoked to be talking today with John Steinert, CMO at TechTarget. With John Steinert, CMO of TechTarget appeared first on Engagio.

Top of Funnel 81

Top of Funnel CMO Marketing Funnels Purchase Intent 81

SalesIntel

AUGUST 25, 2023

An exciting prospect, right? Firmographic data include details like: Annual Revenue Type of Industry Number of Employees Location(s) Company Age Decision-Makers For your team to concentrate their time on leads and organizations who are qualified for your product or service, firmographic data is essential.

Marketing Analytics Tools 40

Marketing Analytics Tools Ideal Customer Profiles CMO Allocation 40

Crimson Marketing

FEBRUARY 25, 2015

“Irrespective of whether they buy ours or anyone else’s,” says Cloud security firm Netskope’s CMO Jamie Barnett, “(buyers) have to justify their decision….And Jamie Barnett is the CMO of Netskope. The post Jamie Barnett, Netskope CMO: How to Earn Trust and Get Buyer Attention with Thought Leadership appeared first on.

Thought Leadership 100

Thought Leadership CMO Demand Generation Top of Funnel 100

Martech

DECEMBER 18, 2023

They can assess the current state of the organization’s CX, identify gaps and opportunities, and provide recommendations based on industry benchmarks and customer insights. Their strategic guidance ensures that CX transformation efforts are aligned with the organization’s vision and objectives.

eCommerce 97

eCommerce Marketing AI Best Practices Consulting 97

Zoominfo

JULY 5, 2023

Analyzing the firmographic characteristics of target accounts gave them a template for prospecting similar companies in new markets, such as finance and manufacturing. ZoomInfo’s data enrichment gives BlueOcean’s marketing and sales teams the same full-scope view of each customer and prospect.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Martech

AUGUST 17, 2023

I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. This enables sales along with the delivery of a great experience to the prospect via personalization.

Planning 91

Planning Paid Search Agency CMO Marketing & Strategy 91

KoMarketing Associates

JULY 28, 2020

The World Federation of Advertisers recently published its report titled, “The CMO Conundrum and the Search for the Unicorn Marketer 2020,” which examined responses from 683 leading marketers from around the globe. That level of inaccuracy affects the organization in a broad number of ways,” wrote the authors of the report.

Positioning 157

Positioning Analytics Generation Work Management 157

Act-On

SEPTEMBER 25, 2023

You need a bidirectional integration to support full visibility into how a prospect interacts with marketing content and sales team members throughout their journey. When Udi Ledergor was CMO at Gong, he had a memorable take on how to predict his peers’ likelihood of success: whether or not they knew how their CRO took their coffee.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Martech Advisor

AUGUST 20, 2019

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

CMO 46

CMO Positioning SWOT Work Management 46

Martech

AUGUST 15, 2022

Serve the clients, not the organization. An important step for CMOs today is to make sure expectations align with what the job entails. Too often organizations misunderstand marketing’s responsibilities. CMOs build the business — they don’t just market it. The marketing role is not designed to support but to lead.

Enterprise Management 92

Enterprise Management Business CMO Digital Transformation 92

Launch Marketing

DECEMBER 6, 2023

eBook: B2B Marketing in a Downturn This year included economic ups and downs and in those uncertain economic times, it is essential for organizations to double down on the efforts that help keep the business going. We hope this content will help you make 2024 your best year yet. But it is difficult to create a webinar that gets it right.

Resources 136

Resources B2B Marketing Planning B2B 136

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. If that content is good and speaks to your prospect’s needs, they’re likely want to talk to your sales team and buy something. A detrimental representation of their brand.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Heinz Marketing

MAY 16, 2022

Tune in to hear more about prioritizing the customer experience and learn: the difference between the infinite loop of prospect experience and lead management. how to utilize NPS to energize your organization. how CMOs can avoid common pitfalls through innovation. the risk of aggressive over-marketing. It touches everything.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Vision Edge Marketing

DECEMBER 15, 2020

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. Often the people involved in the B2B buying process have different roles within the organization and, as a result, different peer groups. Expand Who in Your Organization Engages with Customers. Organize your buyers into peer groups.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

6sense

AUGUST 3, 2016

Last week, 6sense VP of Product Amar Doshi hosted Business Online Director of Analytics Eric Ramos for a webinar, The 5 Priorities of the Data-Driven CMO , that reviewed this well known but not always well-explored topic. Our own websites and products are constantly generating information on the behaviors of our prospects and customers.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. It often focused on what the company wanted to showcase, not what customers and prospects wanted. We are in the era of digital-first marketing.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. Since 56% of Chief Content Officers have been appointed since 2016 , the hierarchy within each organization might look different. The first is their budget.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163