Litmus

OCTOBER 27, 2021

In her session “Haves and Have Nots: Why Agile is the Must-Have Operating Model for Marketing (and How to Do It Right),” Andrea walked us through what it takes to set a strong foundation for agile marketing in your organization. Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021.

Privacy Protection 92

Privacy Protection Work Management Deliverability Privacy 92

Litmus

NOVEMBER 2, 2021

And now, privacy measures like Apple’s Mail Privacy Protection and the impending loss of third-party cookies are making this increasingly difficult. If our CMO wouldn’t read it, attend it, or look at it, we won’t put it in front of you. So it gets put off. It’ll only continue to get harder. The lesson here?

Planning 110

Planning Privacy Protection Privacy Budget Programs 110

Allocadia

APRIL 16, 2019

As CMOs continue to gain influence within their organizations, it’s vital to establish alignment amongst the C-Suite on the objectives and corporate vision so the entire organization is moving in unison towards one common goal. Plan and budget strategically and predict revenue performance. Connect your systems in the cloud.

Planning 40

Planning Work Management Marketing Management Buy 40

ClickZ

OCTOBER 23, 2019

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Here’s how.

Privacy Protection 68

Privacy Protection Privacy Enterprise Management Work Management 68

Martech

OCTOBER 31, 2022

What makes this era of change so challenging within organizations is it often affects our relationships with others. . The rapid pace and changing face of organizations simply mean that marketing and IT must come together to solve their challenges. Hold quarterly summits hosted by the CIO and the CMO. Here’s how.

Work Management 104

Work Management CMS Development Paid Search Agency Lead Ranking 104

Martech

MAY 18, 2022

There are great free and paid solutions that allow organizations to balance valuable data collection with privacy and compliance. The challenge grows with the organization’s size—you can have hundreds of tags or properties to move. So, if the switch must be made, why not seek a new analytics provider? One of the ??

Marketing Analytics Tools 85

Marketing Analytics Tools Privacy Privacy Protection Paid Search Agency 85

Martech

SEPTEMBER 30, 2021

GreaterGood’s cause-focused websites have raised over $70 million for organizations supporting people, pets, and the environment. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Multi-Touch Attribution 78

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 78