Crimson Marketing

OCTOBER 29, 2014

In this Moneyball for Marketing podcast, Mark Thabit, CMO at public relations software platform Cision, shows us how it’s done. Funnel Shaped Content: Business decisions are now influenced by more individuals in a buyer organization than ever before. Digital Marketing Podcasts'

CMO 100

CMO PR Advertising Channels Public Relations 100

Hubspot

OCTOBER 14, 2019

Whether you interact daily with your company's CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company's success. To help you better understand the role and daily function of a CMO, keep reading.

CMO 74

CMO Paid Search Agency Companies Marketing Budget 74

ANNUITAS

JANUARY 7, 2019

of our respondents described their CMOs as “Brand, PR and product-focused” while the remainder categorized them as “Demand, sales and revenue-focused.”. Our internal buyer research saw our prospects placing their CMOs into one of two categories, either Brand-Focused or Revenue-Focused. Or, what type of CMO are you ?

CMO 164

CMO Demand Generation Business Correlation 164

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan. Is your GTM strategy ready?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan. Is your GTM strategy ready?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . GTM strategy best practices.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Yet a new study by Bain and Google brings something new to the conversation. >>> Need an extra pair of hands?

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Walker Sands

JANUARY 28, 2021

After months of civil unrest and racial injustice, organizations have realized it’s imperative they understand and promote the importance of diversity, equity, and inclusion to support a multicultural wave of communications. Harris , Diversity Equality & Inclusion Consultant Whitney Scott , CMO, Kampgrounds of America, Inc.

PR 40

PR Public Relations Work Management Consulting 40

Martech

JANUARY 30, 2024

As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. Business leaders must ensure organizations have a stronghold for the consumer data they are responsible for.

Privacy 97

Privacy Ad Building Work Management Marketing Management 97

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Martech

AUGUST 15, 2022

Serve the clients, not the organization. An important step for CMOs today is to make sure expectations align with what the job entails. Too often organizations misunderstand marketing’s responsibilities. CMOs build the business — they don’t just market it. The marketing role is not designed to support but to lead.

Enterprise Management 92

Enterprise Management Business CMO Digital Transformation 92

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Heinz Marketing

AUGUST 10, 2022

Do you have the right people in the ‘right’ seats in your organization? What about in the marketing organization? Having the ‘right person’ in the correct position is crucial for your organization’s success. At Heinz Marketing, we run our organization and decision making on EOS principles, Entrepreneurial Operating System®.

Demand Generation Agencies 114

Demand Generation Agencies Advertising Agencies Paid Search Agency Budget Programs 114

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Assets: Vidyard adds LinkedIn CMO, Shannon Stubo, to board of directors.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Headshot: Vidyard adds LinkedIn CMO, Shannon Stubo, to board of directors.

CMO 50

CMO Linkedin Enterprise Management Press 50

Marketing Insider Group

APRIL 21, 2011

And it often extends to our colleagues in PR. So how can marketing and PR lead our organizations to better alignment with sales? A recent survey of 175 CMOs by Bazaarvoice and the CMO Club tells us that 74% of CMOs will tie their social media activities to quantifiable ROI in 2011. The reason? Work together.

PR 100

PR Social Media Social Marketing Planning 100

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Examine previous results Did your 2023 PR initiatives lead to an increased share of voice?

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

6sense

NOVEMBER 9, 2021

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. I love everything about PR (30%). ” The responses: Can’t measure ROI (32%). Too expensive (11%).

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” Marketing and PR. What are some of the most successful campaigns your organization has run over the years?

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Heinz Marketing

MARCH 30, 2020

Smart marketing organizations and their sales team partners know that it’s not OK to ask prospects what keeps them up at night. Ideally it shouldn’t take a pandemic to make this a focus, but organizations are nonetheless investing extra effort to calm, assure and keep the customers (and revenue) they already have. Give it to them.

Peer-to-peer 86

Peer-to-peer Work Management CMO B2B 86

Kapost

AUGUST 23, 2016

Magazine asked Mozilla’s CMO, Jascha Kaykas-Wolff, what’s the most critical hire in marketing? Ensure all communications, from PR to the website to sales conversations, are consistent in message and aligned with the value you bring to the market. Feel free to suggest improvements or to adapt it to your organization.

Organization 48

Organization Product B2B Marketing Planning 48

Martech

JULY 28, 2021

After just over a year as Global CMO at worldwide comms and PR firm Cision, Maggie Lower is joining Hootsuite as CMO. For a number of years, Penny Wilson was the familiar face of Hootsuite’s marketing organization. Read more here. Maggie Lower moves from Cision to Hootsuite . Why we care. Quote of the day.

Enterprise Management 110

Enterprise Management Marketing Management Advertising Agencies Demand Generation 110

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Content Marketing Institute

AUGUST 31, 2023

Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs. By being mindful of these pitfalls, organizations can harness the benefits of generative AI while ensuring responsible and effective implementation.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Vision Edge Marketing

DECEMBER 13, 2022

In business, the purpose of a budget is to ensure our organizations have enough resources to meet its objectives. In business, we budget and allocate resources for what is important to the success of the organization. Marketing, for example, might have Advertising, Events, PR, Content, etc. We all have one. Let’s explore why.

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

Content Standard

OCTOBER 7, 2021

While the industry is booming, and content is king for many organizations the world over, company leaders and financial stakeholders are searching for ways to buckle down and weather today’s uncertain economic market conditions. At Content Marketing World 2021 , proving content ROI was a central theme.

ROI 125

ROI Brand Identity Branding Top of Funnel 125

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Online Commerce Will Lock in Gains.

CMO 205

CMO Gartner Budget Programs Spending 205

Biznology

OCTOBER 31, 2018

Companies and organizations are not the only things that need strategic planning and branding—so do people. Mike Moran interviews consultant Monique deMaio, creator of the Be the CMO of Your Life Program, on what is takes to develop a personal brand. Our latest webinar is on personal branding with expert Monique deMaio.

Personalization 128

Personalization Brand Identity Branding CMO 128

Martech Advisor

MARCH 13, 2020

The team should ideally consist of a few executive members and in-house PR or marketing people. It helps to work with a PR agency in case the in-house personnel doesn't have this kind of experience. As an organization, you also need to communicate with your stakeholders, such as investors, suppliers, and vendors.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

ClickZ

MARCH 14, 2022

If it’s treated as an afterthought, you face the risk of alienating your audience, and in some scenarios, even see marketing failures that turn into PR nightmares. Michael Collins is CMO and Managing Director of CFA Institute.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

KoMarketing Associates

AUGUST 19, 2013

Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Wendy Marx (Marx Communications) – Wendy runs an award-winning B2B PR and marketing communications agency that helps companies and businesses become well know brands.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Want to improve the customer experience with content?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Brandpoint

NOVEMBER 9, 2021

This is especially important for large organizations that have multiple arms, brands and even companies. Now that the big names are getting involved, we can expect every CEO and CMO to jump on the bandwagon, but it’s our job to make sure it’s implemented and utilized correctly. 2) Executives get real on LinkedIn.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Content Standard

JANUARY 25, 2018

” Users could connect with other users, join chat groups, organize events, and post photos. There is still a disconnect within organizations on why this channel should be fully integrated into the overall marketing strategy and not in a silo. They can align with PR departments on announcements that are being prepared.

Social Media 80

Social Media Social Marketing Work Management Marketing Management 80

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150