Content Standard

MARCH 21, 2022

Creating and executing a successful personalization initiative requires integrating teams as well as technology systems across the organization. How Will We Create Content for Each Segment? When you’ve got the technology, teams, and data sources ready, it’s time to execute.

Planning 125

Planning Personalization Marketing & Strategy Multi-Touch Attribution 125

Allocadia

JUNE 13, 2019

Today’s strategic CFO wants to be seen as more than the office of “no” when engaging the CMO. The CEO, CFO, and CMO should start by setting the overall level of Marketing spend based on historic spend or industry benchmarks. So what’s the key to gaining better alignment between Finance and Marketing?

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

Aberdeen

FEBRUARY 13, 2017

Unfortunately, as Shyam Rao , CEO of Punchh told me, most of these organizations have no idea who their fans are or how to get a meaningful return on customer loyalty. Thanks to this kind of contextual immediacy, Shyam says that organizations using Punchh see “upwards of 50% redemption rates on their campaigns.”

POS 84

POS Loyalty Marketing Management Lock-In 84

Martech

APRIL 12, 2023

” MetLife was already using agile pods in certain departments within the organization. “We had the support and the executive sponsorship of the MetLife global CMO. Instead of a single manager or leader, there are Product Owners (POs) that help facilitate communication and keep people connected.

Planning 104

Planning Work Management Paid Search Agency Marketing Management 104

Allocadia

SEPTEMBER 22, 2020

In a single platform, Talend provides all the necessary capabilities that ensure enterprise data is complete, clean, compliant, and readily available to everyone who needs it throughout the organization. Talend’s marketing organization knew they wanted to focus on key elements in 2020: systems, processes, and technology.

Budget Programs 52

Budget Programs Enterprise Management Marketing Budget Creation POS 52

Aberdeen

JANUARY 29, 2018

First, let’s take a look at the chart below to observe these top technologies that were also highlighted in our previous pos t. Web analytics allows organizations to observe web visitation data to learn how website visitors consume content, how much time they spend on specific websites, etc.

Ideal Customer Profiles 65

Ideal Customer Profiles Trends POS Enterprise Management 65

Allocadia

APRIL 8, 2019

Why would we devote an entire session to Marketing’s relationship with the Finance organization? Strong CMO/CFO alignment is the best way to improve Marketing’s perception in the business. Even for organizations without someone acting as this conduit, the onus is on marketers to get Finance on their side. Coincidence?

Advertising Agencies 40

Advertising Agencies Webinar Metrics Planning Allocation 40