ViewPoint

MAY 13, 2016

Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another. Who are we selling it to?

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

ViewPoint

JUNE 6, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. CMO Council study: Content has significant impact on buying process. Half of those buyers trust professional associations, online communities and industry organizations as important sources for content.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

ViewPoint

MAY 23, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Mark Emon of Marketing Profs advises that incorporating marketing analytics is vital in a time when "most marketing organizations are drowning in data and starving for information." billion two years ago.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

Varicent

APRIL 19, 2018

marketing: If you are an organization that views marketing as activities like Press Releases, sales collateral, website, social media, figuring out trade shows, that's little m - marketing. She's a topnotch CMO, and she is a writer with Forbes and CMO.com. What do you think about marketing having a revenue target?

Top of Funnel 65

Top of Funnel Sales Qualified Leads Planning Work Management 65

ViewPoint

MAY 7, 2015

Case in point: I keynoted at a conference last year where another presenter was the CMO of a very large systems integration company. But now, organizations are trying to get even more targeted and specific with their initiatives to more effectively nurture prospects and customers wherever they are in the cycle. So there you have it.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120

Hubspot

DECEMBER 17, 2012

Qualifying Leads: Similarly, organizations with a high volume of leads don't have time to qualify all of them manually, and sometimes, your marketing team isn't sure how to go about it. For example, your website shouldn't be in flash -- it'll look pretty, but your organic search rankings won't. Social Media & PR.

Enterprise Management 28

Enterprise Management Work Management Paid Search Agency Marketing Management 28