Martech

MARCH 12, 2024

Authors of the report, Wpromote and Ascend2, found that 60% of respondents said that social media was the most effective channel topping email, search (paid and organic) and display advertising. This one is easy: ask your CMO to see the social media strategy plan for the year. It’s now driving revenue. Do we have a strategy?

Social Media 81

Social Media Media B2B Advertising Agencies 81

Heinz Marketing

DECEMBER 14, 2017

This week I’m thrilled to feature Janet Rubio CMO at True Influence. Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more. Write it down on paper because you become committed at that point. Organization and task management.

Work Management 57

Work Management CMO Bulldog Solutions Skype 57

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. At the summit, he talks about the role of the CMO and senior marketers considering market behavior and consumer habits. What else will play a role?

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. This content organically emerges from the first four points of placing the customer first, understanding them, conversing with them, and helping them.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Martech

OCTOBER 13, 2023

Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. Pepsi CMO Todd Kaplan at DPAA Summit. Image: DPAA Global.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 120

chiefmartech

JUNE 22, 2021

A few weeks ago, I read a white paper produced by Rackspace Technology, How Applications Impact Customer Experience. This threw me for a loop, as I have generally thought of CMOs as being one of the leading champions of technology. What did they think about CMO’s technology leadership? Surely a better opinion, right?

Digital Transformation 104

Digital Transformation CMO Marketing Automation Services Thought Leadership 104

Drew Neisser

JUNE 24, 2022

Or is it just polluting an already oversaturated world of podcasts, blogs, white papers, and self-described thought leaders? Tune in for a fascinating episode dedicated to B2B content marketing.

B2B 52

B2B Content CMO Paper 52

The Point

JULY 16, 2015

Seriously though, that is one gorgeous white paper. It’s visually stunning, professional, colorful, even the title is intriguing (“How Marketing Performance Management is Changing the Role of the CMO”). Let me count the ways: The aforementioned white paper image is HUGE. But what a beautiful white paper. The offer image.

CMO 100

CMO Paper Marketing Management Marketing Proposals 100

Oktopost

SEPTEMBER 17, 2020

Based out of Zurich and bringing 20+ years of experience in strategy, marketing and technology, Urs Blickenstofer is renowned for creating marketing heroes across organizations. Have a clear paper to regulate how data is managed in the company. Listen Now: About Urs Blickenstorfer.

Planning 117

Planning Work Management Budget Programs Digital Transformation 117

Vision Edge Marketing

APRIL 19, 2018

Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech. The more you know about your customers, the better you can help the organization compete.

Marketing Automation Services 193

Marketing Automation Services Allocation Planning Budget Programs 193

ViewPoint

OCTOBER 5, 2018

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. 4,319 contacts who downloaded a white paper but may or may not be in targeted companies or have any need or authority to buy (email addresses, many bogus, no company firmographics and no telephone numbers).

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. This content organically emerges from the first four points of placing the customer first, understanding them, conversing with them, and helping them.

Paid Search Agency 181

Paid Search Agency B2B Sales Marketing & Strategy CMO 181

Marketing Insider Group

JULY 16, 2015

Fast-forward to just a few weeks ago, when a paper I co-authored with The CMO Club—called the “CMO Solution Guide to Leveraging New Technology and Marketing Platforms”—was released. This chart, from the CMO Solution Guide , is all the proof you need. CMO Solution Guide. Engage the organization.

Marketing Management 100

Marketing Management CMO Paid Search Agency Marketing Automation Services 100

Martech Advisor

MARCH 13, 2020

There's been a lot of uncertainty and misinformation surrounding the outbreak, which is reflected in public behavior with necessities like toilet paper going out of stock. Toilet paper & paper towels: Revenue sales increased 26% from the week prior. Helen Aboagye , CMO of Imagen , said exclusively to MarTech Advisor.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Martech

FEBRUARY 9, 2024

I played basketball and I was editor of the sports section of the school paper. I don’t want to take full credit for that feature but that wasn’t live at the time and it was something we were doing with Stacktus, visually diagram the stack and organize it in different ways. Can you tell us more about that journey?

Work Management 82

Work Management Marketing Analytics Tools Marketing Management Paid Search Agency 82

Adobe Experience Cloud Blog

FEBRUARY 3, 2011

by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. Participate personally by taking ownership to empower every person in the organization to shape the brand experience. So how do you take the first step to becoming an adaptive marketing organization?

Forrester 48

Forrester Paper Research CMO 48

Content Standard

NOVEMBER 30, 2021

But is your organization on the same page? To find out, you must audit your digital customer journey and the content that supports it, from blog posts and white papers to product and customer service pages. Our research has found that content to support conversion and retention is woefully lacking in most organizations.

Top of Funnel 131

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 131

Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. A product manager may oversee a portfolio of products while their counterparts at another organization may only deal with one. Scott Vaughan , CMO and growth accelerator. That’s all. Read more here.

Work Management 112

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 112

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.”

Ideal Customer Profiles 104

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 104

KoMarketing Associates

SEPTEMBER 17, 2015

In a white paper titled , “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry. Melgoza, the founder and CEO of Geoscape , as well as Liz Miller, the Senior Vice President of Marketing at the CMO Council.

Activities 120

Activities Allocation Paid Search Agency Mobile Advertising 120

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. How does marketing operations fit in your organization? Where marketing operations fits in the marketing organization.

Digital Asset Management 118

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 118

ViewPoint

MARCH 1, 2016

This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. Many of the tools are designed to determine how much revenue an organization needs and where that revenue came from. Read this white paper to learn more.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. White papers: 55% (compared to 60% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Tony Zambito

NOVEMBER 1, 2015

One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations. B2B CMOs can be caught in a maze of an organization faced with marketing complex solutions for complex problems. Strengthening The Common View Of Customers.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Contently

MAY 13, 2016

On the marketing conference circuit, there’s few things worse than going on right after GE CMO Linda Boff. You got your Sunday paper, you opened it up, and there was a piece of cardboard that was really easy to use and understand. That’s the situation I found myself in last month at Collision 2016. We get our geek on.

CMO 60

CMO Brand Identity Branding First-Mover Advantage 60

Velocity Partners

DECEMBER 13, 2023

But using them as the muse for qualifying your ICP, just because you’ve done business with them previously, or go for coffee with their CMO, doesn’t mean they should be the centerpiece of your ABM strategy going forward. Hand-me-down-sales-lists This is especially relevant for marketing teams who’ve just started in a new organization.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

ANNUITAS

AUGUST 19, 2014

have seen organizations say, ‘We’re going to focus squarely middle and do nurturing.’ Number two is really the way that most organizations do lead scoring today is really, really poor. Number two is really the way that most organizations do lead scoring today is really, really poor. That’s number one.”.

Top of Funnel 100

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 100

B2B Marketing Directions

JANUARY 14, 2023

In the September 2022 edition of The CMO Survey , respondents reported spending 8.9% (mean) of their marketing budget on analytics, a decade-long all-time high. In surveys conducted last year by McKinsey , 50% of the respondents said their organizations have adopted AI in at least one business function, up from 20% in 2017.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

KoMarketing Associates

MARCH 8, 2016

The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. We had an opportunity to speak to Liz Miller, senior vice president of marketing at the CMO Council, for more insight into the results.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

ViewPoint

MAY 13, 2016

In that post I quoted a client and friend who at the time was CMO for a Fortune 100 company. A ULD clarifies what a lead is to everyone in your organization, and these leads also: Fit the profile of your ideal customer. Here’s an example from one of our past research partners, an $80 billion IT management organization.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

6sense

DECEMBER 8, 2021

Another person feels we should do more industry white papers, while somebody else is adamant that we just have to be at an upcoming conference. I have found two key questions that keep me on track and help me decide if an idea, event, white paper, etc. There are times when it feels like everyone is “on the marketing team.”

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Lead Scoring Lead Ranking 62

ViewPoint

JUNE 6, 2013

CMO Council study: Content has significant impact on buying process. Half of those buyers trust professional associations, online communities and industry organizations as important sources for content. Half of those buyers trust professional associations, online communities and industry organizations as important sources for content.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Customer Experience Matrix

DECEMBER 13, 2014

Click here to see the Webinar and download the related paper.) But, as BlueConic’s experience reminds us, practical marketing tasks like content creation, program flows, and result analysis are organized around groups of similar customers. Part of the presentation was a set of examples presented by BlueConic CMO Dan Gilmartin.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

EveryoneSocial

FEBRUARY 20, 2020

Becky Carr , CMO of Masergy , is back on the Bitecast for a second episode to talk with Cameron about content that leaps beyond the white noise of white papers. What are the biggest challenges to being provocative in a small company, or a large organization? What’s working well for marketers in the digital transformation

Lead Gen 52

Lead Gen Digital Transformation CMO Storytelling 52

Hinge Marketing

NOVEMBER 30, 2021

CMO/VP of Marketing (26%). The survey defined “low” digital maturity as follows: Processes are immature, data is inconsistent, and paper and spreadsheet usage are prevalent. Organized data is categorized and stored in a centralized repository and organized so it is easily accessible when needed. . Consulting (42%).

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Markempa

AUGUST 12, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. This content organically emerges from the first four points of placing the customer first, understanding them, conversing with them, and helping them.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

ANNUITAS

MARCH 10, 2015

In its research report, “ The Transformative CMO ,” the Korn/Ferry Institute points out that to become a “transformative” CMO, executives have to understand how the marketing function intertwines with every other function within the company. And how to we elevate marketing’s influence and leadership within our organizations?

Advertising Agencies 100

Advertising Agencies Forrester Paid Search Agency CMO 100