Convince & Convert

FEBRUARY 24, 2015

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. If you want to dive in deeper, check out this curation of blogger outreach facts. Why Bloggers?

Blogger 148

Blogger Outreach Process Advertising Agencies 148

SalesIntel

FEBRUARY 8, 2023

Technographic Data Technographic data provides the technology stack of an organization. The post CMO Perspective: Using B2B Data & Data Types for Audience Segmentation appeared first on SalesIntel. Size : Is your product ideal for small entrepreneurs, growing mid-size firms, or established enterprises?

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

Zoominfo

JULY 5, 2023

They use ZoomInfo’s data to identify the best-fit accounts to prioritize for contact enrichment and outreach, generate ideal customer profile (ICP) scores for each account, and populate account executives’ books. “We They then begin outreach to quickly establish a relationship with the champion at their new company. “It

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Confessions of a B2B Marketer

SEPTEMBER 20, 2023

Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so hit 200k MRR?

CMO 52

CMO Brand Identity Branding Outreach 52

Zoominfo

MAY 21, 2020

But to crush cold email outreach, you have to do it right. Effective cold email outreach means finding something your prospect values—and something you have in common. When You Can’t Get Your Target on the Phone You want to call a prospect whom you know is a great fit, but you just can’t get them on the phone (ahem * the CMO * ahem).

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Martech

AUGUST 28, 2023

Organizations are spending 25.4% Dig deeper: Data analytics: Your stack’s past and limitations Colosante said the skills shortage is because no one — neither the vendors nor the marketing organizations — is teaching people how to use the new technology. At 18 months CMOs have the briefest tenure of any C-suite office.

Marketing Management 94

Marketing Management Paid Search Agency Marketing Automation Services Gartner 94

Heinz Marketing

MAY 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. Intent data can provide valuable insights into a prospect’s likelihood to purchase and can help sales and marketing teams tailor their messaging and outreach accordingly.

Intent Data 86

Intent Data Paid Search Agency Marketing Analytics Tools Intent 86

Webbiquity

NOVEMBER 8, 2022

It requires greater efforts and expenditures on tactics such as adding unique features, “white glove” service, advertising, sales outreach, and discounting. Focus on organic reviews from customers. Chris Tweten is the CMO at Spacebar Collective , a white hat SEO and content production agency based in Vancouver, Canada.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Vision Edge Marketing

DECEMBER 15, 2020

B2B buyers complete the majority of their research, outreach, and evaluation during the first three months of the sales cycle. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. Often the people involved in the B2B buying process have different roles within the organization and, as a result, different peer groups.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Crimson Marketing

OCTOBER 29, 2014

In this Moneyball for Marketing podcast, Mark Thabit, CMO at public relations software platform Cision, shows us how it’s done. Funnel Shaped Content: Business decisions are now influenced by more individuals in a buyer organization than ever before. Digital Marketing Podcasts'

CMO 100

CMO PR Advertising Channels Public Relations 100

Marketing Insider Group

SEPTEMBER 20, 2021

This is known as segmentation, and your organization should be mindful to arrange and organize members by some of the following data sets: Geography and location. Here are some of the most popular methods of personalization employed by organizations to hook their supporters’ attention: Address members by name. Demographics.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

Confessions of a B2B Marketer

MAY 31, 2023

Hubilo.com Erik Newton's LinkedIn The First Big Thing I Did as CMO Was "Eliminate" the Marketing Division Walls Get your tickets for SaaStock Dublin with a 20% discount here Check out our awesome sponsor SaaStock Dublin Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

B2B Marketing 52

B2B Marketing CMO B2B Outreach 52

Engagio

AUGUST 1, 2018

Megan is the CMO of Zenoss , a software company that works with the world’s largest organizations to ensure their IT services and applications are always on. A pilot offers insight into if ABM is ideal for your organization and set realistic expectations as to when results will be realized.

CMO 54

CMO Peer-to-peer Account Based Marketing ABM 54

Martech

MARCH 12, 2024

Authors of the report, Wpromote and Ascend2, found that 60% of respondents said that social media was the most effective channel topping email, search (paid and organic) and display advertising. This one is easy: ask your CMO to see the social media strategy plan for the year. It’s now driving revenue. Do we have a strategy?

Social Media 78

Social Media Media B2B Advertising Agencies 78

Strategic-IC

FEBRUARY 6, 2023

In a recent episode of Let’s talk ABM , I had the pleasure of speaking with Lisa Sharapata , during her time as CMO at BoostUp , about the evolution of Account-based Marketing, and the future of the buyer experience. You don't have to have a face-to-face meeting.” – Lisa Sharapata, previously CMO at BoostUp 2.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Seismic

AUGUST 31, 2023

Lisa AI for a thought-provoking conversation with Seismic’s CMO, Paige O’Neill. They also polled webinar attendees, which included leaders in technology, healthcare, financial services, and more, to learn about their organizations’ current status and future plans for AI. Other areas include information accessibility and guided selling.

Marketing AI 88

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 88

Heinz Marketing

AUGUST 28, 2020

Many organizations today incorporate the ABM approach as a part of their greater marketing strategy, rather than replacing or eradicating all demand gen efforts. That’s a good question – one that a lot of organizations struggle with. Why should you consider it? How do you incorporate ABM into your strategy? No Cold Calls.”

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles ABM Sales Qualified Leads 130

Biznology

MAY 2, 2017

Kaylyn Easton , CMO of Skinny & Co. , was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. In our outreaches, “pay me money” means no thank you but I’m nobody’s fool. Back then we called it blogger outreach and blogger engagement.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

SalesGrape

SEPTEMBER 17, 2023

Step 4: Engage Decision-Makers at Target Accounts To effectively engage with decision-makers at your target accounts, you need to identify who they are and understand their roles within the organization.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

NetLine

OCTOBER 19, 2023

Buyer intent data represents some of the most actionable information available to organizations. Whether you’re speaking to a CMO or a Director of Marketing, tailor your conversation to their specific needs and interests. There are more questions to be asked across entire organizations. Very high.

Buyer Intent 52

Buyer Intent Intent Data Intent Ethics 52

Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google. Kaylyn Easton , CMO of Skinny & Co. , It is the meat and potatoes at Gerris.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

NetLine

DECEMBER 7, 2023

Indeed, a recent survey found that nearly two-thirds (63%) of US B2B organizations with annual revenues greater than $50 million are currently using ABM methods and practices. Support for this strategic approach is strong within organizations that are using it. One thing that ABM definitely is not is a one-size-fits-all strategy.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Martech

AUGUST 28, 2023

Ensure proactive outreach and communication This first action should be obvious, but allow me to elaborate. The CMO, CTO or other senior peers should agree on the solution and acknowledge that the project will occur simultaneously. To implement, manage and maintain new martech solutions, I recommend the following. IT/engineering.

Work Management 91

Work Management Peer-to-peer Marketing Management Tips 91

Sword and the Script | B2B

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 SDR teams are typically organized around the territories of account executives (AE). A CMO will have 2-3 groups of SDRs turnover given the average CMO tenure. On average there is one SDR for every 2.3

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Yet a new study by Bain and Google brings something new to the conversation.

52

52

Velocity Partners

APRIL 9, 2024

They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. You can see it in falling CMO tenure. Gartner explains RevOps isn’t so much a function as a better way to align the organization. Sellers are taking marketing into their own hands.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Confessions of a B2B Marketer

NOVEMBER 30, 2022

We talked about: Whether companies are still enthusiastic about podcasts How to sell a podcast to a CEO or CMO The role and value of an internal podcast for employees Whether CEOs really understand their customers, and how a podcast and creating content is a great way to discover valuable insight. hit 200k MRR?

Paid Search Agency 52

Paid Search Agency B2B Marketing Companies B2B 52

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin knew the buying dynamic of his customers, mainly mid-market organizations, tended to be very research intensive. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO.

Buying Cycle 85

Buying Cycle Intent Ideal Customer Profiles Planning 85

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Conversica

JUNE 27, 2022

Conversica CMO David Greenberg explains Conversation Qualified, a new funnel concept that better engages leads, prospects, and customers at every stage of the lifecycle. So using Conversation Qualified as a criterion that follows Marketing Qualified Lead, which is where the actual handoff with Sales organizations takes place.

Lead Ranking 52

Lead Ranking Sales Qualified Leads High Quality Lead Marketing Qualified Leads 52

Engagio

JANUARY 20, 2024

With a thoughtful approach, she highlights the power of alignment, focus, and prioritization across teams to enable organizations to adapt quickly to changes. “Smart CMOs work across different parts of the organization and make those connections, and really focus the organization on targeting customer needs.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Contently

SEPTEMBER 11, 2017

But after a few months of therapy and the chance to learn from a very smart CMO, I realized I was missing the point. You still need to market your content because it’s not just going to magically perform organically. I’ve even seen it live under community outreach, alongside volunteer programs. Where should it live?

Top of Funnel 127

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 127

6sense

NOVEMBER 9, 2021

Managing and optimizing the SDR opportunity, particularly in this year’s challenging market conditions, was a hot topic in last week’s CMO Coffee Talk. Form Fills vs Intent Data: Many companies still wait for target accounts to complete a form or “request something” before starting an SDR’s outreach program.

Work Management 48

Work Management Terms and Conditions Sales Qualified Leads Marketing & Strategy 48

Heinz Marketing

SEPTEMBER 9, 2020

While some people don’t like change, leading the change in business organizations is essential to maintaining success in your industry. . Conant outlines how to improve and enhance different roles within a business organization. . Personalize outreach based on account and contact’s unique interests.

Budget Programs 87

Budget Programs Demand Generation Outreach Buyer Personas 87

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. There’s more than one decision-maker: for B2B organizations, purchases are made by committee of as many as a dozen people. The Data-Driven CMO. Others might organize by tactic.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Content4Demand

NOVEMBER 16, 2021

Most immediately, these insights should be applied for website personalization, targeted nurture and sales outreach. The most progressive B2B organizations are using intent to help segment audiences and serve them content that is relevant to their interests at the right time.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99