DiscoverOrg

APRIL 20, 2017

Demand generation has always been a consideration, of course, and traditional metrics like open rates and deliverability won’t go away anytime soon. In addition to lowering the cost of database maintenance by decreasing unnecessary bloat, marketing teams can consolidate vendors and negotiate lower pricing with fewer parties.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Webbiquity

FEBRUARY 16, 2016

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). Just 6% of B2B product marketers—but 17% of B2B services marketers—say they are able to quantitatively prove the impact of social media on the business. ( The CMO Survey ). billion in 2014. MediaPost ). Email Monday ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Convince & Convert

SEPTEMBER 4, 2015

Agency leaders will tell you that it’s rarely the CMO that holds back a successful marketing campaign. Your agency might have stats on their client base as a whole, such as average email open rates, average ad spend for a specific ROI, or how much a client generally has to spend in order to garner the results you’re looking for.

Paid Search Agency 163

Paid Search Agency Advertising Agencies Ad Agencies Work Management 163

Martech Advisor

SEPTEMBER 27, 2019

With tools that let them serve as “flies on the wall” in the sales process, they can save deals by equipping salespeople with content that prospects crave - which empowers the entire organization, Theresa O’Neil, CMO of Showpad, to discuss how marketers can leverage tech to improve the sales cycle.

Top of Funnel 65

Top of Funnel Digital Marketing Funnels Advertising Agencies Marketing Funnels 65

Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. Response Rates and the Art of Motivation. I get at least a dozen interesting offers from the marketing community and vendors. Do it right, and you will be front and center in your buyers’ minds as they short list vendors (aka marketing’s #1 job).

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Marketing Management Webinar Metrics 48

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. but you should also look into whether the sending of the email itself was done correctly.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

DiscoverOrg

DECEMBER 26, 2018

How to Sell to the CMO. This popular blog explores the real pain points of the CMO and the marketing department, where they research products, and how they actually want to be sold to. To find out, we worked with sales author and trainer Jill Konrath , and Engagio CMO Heidi Bullock … and they don’t hold back.

Intent Data 120

Intent Data CAN-SPAM CMO SME 120