Customer Experience Matrix

SEPTEMBER 3, 2018

Duke Fuqua’s most recent CMO Survey found that use of online (first party) customer data has grown at 63% of companies in the past two years while just 31% expanded use of third party data. Remember that the CMO surveys cited earlier showed expectations for slower growth, not actual declines.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

ViewPoint

OCTOBER 10, 2011

Who is teaching the CMO how to sell? Let’s see what is causing this role re-alignment and how the CMO is learning these new skills, specifically sales. The typical CMO in a larger enterprise has been in marketing most, if not all, of their professional career. Who doesn’t want this? But all is not lost.

CMO 120

CMO Marketing Automation Services Demand Generation Agencies Disintermediation 120

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. Join him online: Twitter , Facebook , LinkedIn.

Account Based Marketing 331

Account Based Marketing ABM Work Management Marketing Management 331

chiefmartech

MARCH 22, 2023

Over 1,200 marketing and marketing operations leaders joined us online for those sessions. Don’t miss this opportunity to get recognition for you and your team, as well as the vendors you love working with, by contributing your stack illustration to the martech community!

Marketing Analytics Tools 86

Marketing Analytics Tools Work Management Marketing Management Best Practices 86

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? It’s a.NET web content management system (CMS), online marketing and intranet software. What’s a CMO to do?

Enterprise Management 108

Enterprise Management Work Management Industry CMS Marketing Management 108

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. While offering the widest reach and diverse targeting options – it can be expensive and requires careful vendor selection regarding data accuracy and compliance.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

KoMarketing Associates

SEPTEMBER 19, 2018

About 39 percent of those who are buyers say that social media has actually influenced their most recent decision to choose a vendor. This was followed by search (73 percent) and online video (63 percent). Social Media Marketing and Building Customer Relationships.

Social Media 138

Social Media Marketing Report Social Marketing Media 138

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Data was mentioned several times by our experts as something they want to focus on in the coming year.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I

Buying Cycle 86

Buying Cycle Intent Ideal Customer Profiles Planning 86

The Customer

FEBRUARY 10, 2023

Erika Wykes-Sneyd, Global CMO, Adidas Originals, Collaborations and Basketball, came prepared with videos, animations and illustrations on how Adidas is creating and extending their community from online and out of home to, yes, the blockchain. And now there’s a living breathing thing that we co-created with them and living out there.”

Paid Search Agency 98

Paid Search Agency Work Management Marketing Management Advertising Agencies 98

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Online Advertising Will Take a Hit.

CMO 200

CMO Gartner Budget Programs Spending 200

LeadsRX

SEPTEMBER 8, 2021

LeadsRx provides marketers a pixel to collect first-party data via their website, and it ingests data from ALL touchpoints – online and offline. Certainly, a solid vendor partner can help in this regard, especially if resources are tight. Hiring the right person – or vendor – could also solve the “making sense of the data” challenge.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

ClickZ

AUGUST 22, 2020

One in four people saying that 90% of their shopping is online. In comparison to 2019, 44% more people shopping online . As of 2020, 2 in 3 shoppers have increased their online shopping. Key Insights: Top 12 Marketing technologies, budgets skyrocket, and why B2B vendors lost business. What makes a successful modern CMO?

eCommerce 122

eCommerce Trends Business Social Media 122

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Software vendors encourage users to post reviews. ” Why we care.

Ideal Customer Profiles 105

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 105

6sense

AUGUST 3, 2016

Last week, 6sense VP of Product Amar Doshi hosted Business Online Director of Analytics Eric Ramos for a webinar, The 5 Priorities of the Data-Driven CMO , that reviewed this well known but not always well-explored topic. To achieve this ambitious end, marketers must prioritize and invest in 5 key areas: Data.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

Martech

AUGUST 25, 2021

” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” Community is as old as humanity, of course, but even online communities are nothing new. Gamers have long constituted a network of online communities.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

LEADership

JANUARY 13, 2015

CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM. In response to the great feedback on our CMO Spotlight Series in 2014, I’m happy to continue with it this year. It is up to the vendors to dig deep, identify the gaps and needs, and design custom solutions that solve real, cost-draining problems for their customers.

CMO 40

CMO B2B Marketing Demand Generation Agencies Planning 40

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Learn more here.

Top of Funnel 113

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 113

B2B Marketing Directions

JANUARY 24, 2021

And the volume of data available to marketers has exploded in recent years because of the exponential growth of online communications and commerce. The CMO Survey also found that marketing analytics has only had a modest impact on company performance. Marketers have been using data to support their activities and programs for decades.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

Convince & Convert

APRIL 12, 2016

In my not-so-humble opinion, it should unequivocally be the CMO. I use the phrase “not-so-humble” because in my experience contributing to Forbes for over eight years, specifically their CMO Network, I have gotten to speak with and understand many a CMO. And the best person qualified to handle all of this is the CMO.

Sales Qualified Leads 95

Sales Qualified Leads Lead Scoring Lead Ranking CMO 95

Martech

JULY 29, 2022

Online retailers want to have enough inventory to meet demand. Digital marketers and online retailers must sort through this thicket, all the while being wary of the next unpredictable event. But as companies migrated to online sales, the weaknesses of just-in-time inventory were exposed. Just how will they do that?

Work Management 88

Work Management Marketing Management Merchandising Peer-to-peer 88

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Biznology

APRIL 10, 2017

Did you know that Facebook thinks that most online interactions between businesses and their customers will soon be mediated by chatbots ? This is the “flipped funnel” ABM model devised by Sangram Vajre , CMO of Terminus and founder of the #FlipMyFunnel community. Microsoft has the same idea. Source: Vidyard.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Content Standard

JULY 14, 2021

If your organization already has a CMO or other decision-makers capable of shaping a content marketing strategy, you may only seek out content creation services. In addition to requesting testimonials and references specific to your industry or niche, you can also consult online views on websites such as G2 and Gartner Peer Insights.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Martech

AUGUST 23, 2023

The demand for advanced marketing technologies has surged as businesses pivot their operations online. In an age dominated by digital necessity, martech has become an indispensable ally for businesses, especially for CMOs. Many martech vendors offer trial periods, allowing businesses to gauge a tool’s fit and effectiveness.

Work Management 96

Work Management Marketing Management Digital Transformation Customer Satisfaction 96

Martech Advisor

MARCH 13, 2020

Bloomreach fetched online sales revenue data for the week of February 23-29, 2020, consisting of 250+ retailers across the globe and reported the following figures for common stockpile items: Masks: Revenue sales increased 590% from the week prior. We could see the impact linger well into the year. ". Develop Marketing Contingency Plans.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

LEADership

MAY 5, 2014

—Spotlight on Greg Ott, VP Marketing for QuickBooks Online, (Intuit Inc.). Executives who have all along felt confident in their creative abilities and strategy skills are now astounded as to why a particular CMO wants everyone to go back to the drawing board and focus on the product. They can’t do this alone.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Martech

OCTOBER 19, 2021

The COVID-19 pandemic brought the value of data into bright relief, as businesses had to go online overnight as a matter of dire necessity. “If If you didn’t go online, you went out of business,” noted Niki Hall, CMO at Contentsquare, the digital experience analytics platform. Vendors and customers were no longer face-to-face.

Marketing & Strategy 133

Marketing & Strategy Work Management Marketing Management Lead Ranking 133

Onalytica B2B

JANUARY 12, 2018

She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. The opportunity to work at Forrester on the CMO practice as a research associate burnished my research cred, but also exposed me to the world of marketing.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Hinge Marketing

DECEMBER 23, 2014

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. More and more buyers of professional services are going online to find and research firms before they ever engage in a conversation with you. Be wary of vendors offering SEO services for just a couple hundred dollars.

CMO 48

CMO SEO Service Mobile Marketing 48

KoMarketing Associates

DECEMBER 8, 2015

75 percent of B2B buyers said they research at least 25 percent of their work-related purchases online, even if they made the actual purchase offline. Four times as many online consumers would rather watch a video about a product than read about it. B2B buyers are exploring a number of different channels when conducting vendor.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 86

Digital Asset Management Work Management Marketing Management Planning 86

Webbiquity

FEBRUARY 16, 2016

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). Just 6% of B2B product marketers—but 17% of B2B services marketers—say they are able to quantitatively prove the impact of social media on the business. ( The CMO Survey ). billion in 2014. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Martech

MARCH 14, 2022

The pandemic provoked a noticeable acceleration of digital technology usage , especially the cloud, for things like remote work, online purchasing, operations, and business decision-making. In many cases, martech vendors will provide this service or introduce you to a partner. Don’t be a martech hyper-consumer.

Work Management 129

Work Management Marketing Management Paid Search Agency Planning 129

ViewPoint

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. CMO Club’s CMO Impact on Customer Experience.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

markempa

FEBRUARY 18, 2013

With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. He added, “But, we’re seeing the CMOs are starting to own a lot of IT budgets, so it could be the CMO that owns that [technology].”.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120