Crimson Marketing

SEPTEMBER 30, 2014

With the limited headcount and budgets of many marketing organizations, this is easier said than done. David Ginsburg took on such a challenge when he became CMO of performance oriented network virtualization company Pluribus Networks.

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Anyword

FEBRUARY 11, 2020

We discussed her atypical journey to becoming Variety ’s CMO, her role in launching the Variety Content Studio, how she and her team produce over 70 live events each year, and much more. The CMO role came up and I’d said, “I’ll take it.” We work with all of the major studios, networks and streaming companies.

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Drew Neisser

NOVEMBER 10, 2023

If there’s a social media platform where a CMO can gain substantial influence, LinkedIn is the one. Enter Beth Granger , your LinkedIn Guru, who joined a CMO Huddles Career Huddle to share her top tips for networking and connecting on the popular business platform. So how can marketers get their voices out there?

Linkedin 52

Linkedin Lead Marketing Qualified Leads Leads 52

Crimson Marketing

MARCH 25, 2015

In this Moneyball for Marketing Podcast, Isabelle shares insights from her experience building and executing a business driven marketing analytics organization. The post Isabelle Guis, Egnyte CMO: How to Achieve Real Time ROI with Data Analytics and Strategy appeared first on. Marketing Technology Podcasts'

CMO 100

CMO Analytics ROI Marketing & Strategy 100

Heinz Marketing

SEPTEMBER 26, 2019

This week I’m excited to feature Jeff Perkins , CMO at ParkMobile. Allocating time to building and nurturing my network. Having a strong network has really helped me in two ways. First, I’ve been able to source almost my entire team at ParkMobile through my network or the network of other team members who I’ve hired.

CMO 59

CMO Work Management Allocation Peer-to-peer 59

Martech

MARCH 12, 2024

By studying the LinkedIn behaviors of more than 500+ equity partners in a law firm we were able to show a link between the size of partner networks and activity, with billable revenue. Top billers had 47% larger networks than others and 74% higher social scores. That is a question that your organization will need to answer.

Social Media 79

Social Media Media B2B Advertising Agencies 79

Martech

JANUARY 30, 2024

As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. . This includes monitoring data centers, networks, endpoints, and employees. So, how do you create this stronghold?

Privacy 98

Privacy Ad Building Work Management Marketing Management 98

B2B Marketing Exchange

JANUARY 24, 2024

And that’s not even scratching the surface: We also have bunch of Case Study sessions on Monday, several Lunch & Learns taking place across Tuesday and Wednesday, Workshops for All-Access Pass holders and our third-ever Campfire session, a keynote/workshop hybrid!

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Martech

OCTOBER 13, 2023

Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. Out-of-home advertisers expect DOOH publishers and retail media networks (RMNs) to prove campaign effectiveness with ads. Pepsi CMO Todd Kaplan at DPAA Summit.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 119

Unbounce

OCTOBER 18, 2021

In just three years since opening its doors, the small startup has grown to 11 employees, 20 instructors, 280 graduates (with that number growing as we speak), and thousands of community members who join in their webinar series and networking events—with a global expansion currently in the works. Patricia Fernández Carrelo, CMO, allWomen.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Assets: Vidyard adds LinkedIn CMO, Shannon Stubo, to board of directors.

CMO 52

CMO Linkedin Enterprise Management Press 52

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Contently

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “And yet, the organization doesn’t know how to use it effectively.” For our customers, this is where our Global Talent Network plays a huge role.).

Work Management 203

Work Management Marketing Management Marketing & Strategy Marketing Strategy 203

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Headshot: Vidyard adds LinkedIn CMO, Shannon Stubo, to board of directors.

CMO 50

CMO Linkedin Enterprise Management Press 50

Marketing Insider Group

SEPTEMBER 20, 2021

This is known as segmentation, and your organization should be mindful to arrange and organize members by some of the following data sets: Geography and location. Here are some of the most popular methods of personalization employed by organizations to hook their supporters’ attention: Address members by name. Demographics.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

Marketing Insider Group

APRIL 26, 2021

How can chief marketing officers empower their organizations to remain nimble in changing times? Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

KoMarketing Associates

SEPTEMBER 12, 2018

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution. When asked what they saw as their primary role of the marketing function within their organization, the top answer (64 percent) said delivering business growth.

Customer Surveys 152

Customer Surveys Business Paid Search Agency CMO 152

Tony Zambito

SEPTEMBER 29, 2018

The most critical capability of the CMO is to have a profound deep understanding of customers and their needs and know how to engage with and serve them.” -Jamie Moldafsky, CMO, Wells Fargo. The way people communicate and network have undergone an enormous transformation. How We Work. It comes down to a matter of survival.

CMO 176

CMO Analytics Network Marketing Planning 176

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Heinz Marketing

MAY 16, 2022

how to utilize NPS to energize your organization. how CMOs can avoid common pitfalls through innovation. If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. ” But any marketing organizations can do the same thing. the risk of aggressive over-marketing.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Oktopost

SEPTEMBER 4, 2019

Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Statista offers data, surveys, and forecasting sourced from a wide variety of reputable and trustworthy organizations and media outlets. Google Trends.

Budget Programs 81

Budget Programs Research Software CMO 81

Strategic-IC

FEBRUARY 6, 2023

In a recent episode of Let’s talk ABM , I had the pleasure of speaking with Lisa Sharapata , during her time as CMO at BoostUp , about the evolution of Account-based Marketing, and the future of the buyer experience. You don't have to have a face-to-face meeting.” – Lisa Sharapata, previously CMO at BoostUp 2.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

LEADership

JUNE 9, 2015

As Jacqueline Parkes, CMO of Major League Baseball says, “We celebrate that there is no off-season anymore. We look at new and dynamic ways to engage with our consumers…” Ranked #1 on the Forbes list of ‘50 Influential CMOs on Social Media’, Parkes has transformed MLB’s marketing strategy. That’s a shame! Leave me a comment.

CMO 40

CMO Peer-to-peer Multi-Channel Thought Leadership 40

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. smartsheet.

B2B Marketing 136

B2B Marketing Branding Brand Identity B2B 136

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. As more buyers are turning to online tools for professional services providers, we’ve made a great investment over the past year in SEO; we’ve had over 100% growth in our organic traffic and we will continue to invest there for 2018.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

EveryoneSocial

MARCH 15, 2021

This article includes personal brand statement examples for leaders and shows the creative ways that executives are highlighting their expertise and strengthening trust within their organizations. Personal branding revolves around how people can share helpful content and become a resource for their networks. Carla Piñeyro Sublett.

Examples 103

Examples Personalization Branding Brand Identity 103

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Content Marketing Will Get Smarter.

CMO 205

CMO Gartner Budget Programs Spending 205

Heinz Marketing

MARCH 30, 2020

Smart marketing organizations and their sales team partners know that it’s not OK to ask prospects what keeps them up at night. Ideally it shouldn’t take a pandemic to make this a focus, but organizations are nonetheless investing extra effort to calm, assure and keep the customers (and revenue) they already have. Give it to them.

Peer-to-peer 86

Peer-to-peer Work Management CMO B2B 86

Biznology

JUNE 3, 2020

Technology accelerated the change, with databases, email, social networks, digital advertising, online RFP price bid systems, all dramatically impacting the nature of customer engagement—and increasing the importance of marketing and IT. Marketing is no longer just about advertising, brand and leads. Any last words, Roger?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Envy

FEBRUARY 13, 2021

Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO. These are the top guns in any organization, and large purchases get signed off by at least one of them, so consider them when forming marketing personae. The Chief Technical Officer is often in charge of tech buying, sometimes with the CISO and CMO.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. And then COVID-19 came along and threw a monkey wrench into those plans, as it did for virtually every other marketing organization on the planet.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Kabbage

OCTOBER 18, 2016

Larry Ellison’s comments in AdAge from a few years ago predicted the CMO of the future will be the revenue center, customer success center, and ultimate driver of the business. The main reason for this shift is that CMOs control the acquisition budgets of the business and these budgets now have a direct effect on revenue growth.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. You know why your brand needs to lean in on organic social. It’s challenging to navigate, but possible with some extra preparation.

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

Onalytica B2B

NOVEMBER 1, 2017

In fact from 2000-2003 I started and then sold a social network , building it and its audience of 300,000 sports enthusiasts from the ground up by myself. Additionally, I am very passionate about the concept of building internal Social Advocacy in larger organizations. I have been told I am an excellent interviewer and guest alike! #3

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Martech

SEPTEMBER 14, 2023

“We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. to 2.9%) than the previous year, according to a Duke CMO survey.

Marketing Analytics Tools 115

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 115