Marketing collaboration and experimentation in action
Martech
OCTOBER 6, 2022
Optimizely is known as an experimentation engine, with its Web Experimentation and Feature Experimentation (formerly Full Stack) products enabling rapid iteration of multivariate tests against select audience segments. A full re-platforming on the Optimizely DXP left it accessible and optimized, said CMO Kevin Bobowski.
Let's personalize your content