Adobe Experience Cloud Blog

JULY 7, 2014

For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Your marketing team, on the other hand, might be very interested in the metrics your CMO disregards. Design your content programs to be measureable.

ROI 48

ROI Content Marketing B2B Thought Leadership Multi-Channel 48

6sense

DECEMBER 10, 2021

Fortunately, Olivier Thierry , the CMO of Quorum Software , was the case study and co-presenting. First, companies hire a CMO because they want you to bring perspective — at Appirio , we used to say, “Be a tour guide, not a taxi driver!” Engaging is about orchestrating multi-touch, multi-channel, highly personalized messages at scale.

CMO 62

CMO Marketing AI Multi-Channel Budget Programs 62

Velocity Partners

FEBRUARY 13, 2024

How customers buy has outrun how most vendors sell. Sugar-rush or dopamine leads : Teams are set up to measure campaign touches, calling them leads and failing to link those into long-term demand gen outcomes. A bit like a relay race. The changing face of B2B marketing Quite a bit has changed since those days.

Work Management 106

Work Management Top of Funnel Marketing Management B2B Marketing 106

Terminus

JANUARY 3, 2018

After evaluating and working with a few different vendors, it became clear that BrightFunnel’s product is far superior to everything else in the market for this purpose. AI-powered multi-touch attribution to measure influence and impact of marketing through the buyer’s journey. Nothing else comes close.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

LeadsRX

JULY 19, 2021

Mid- and senior-level marketing managers couldn’t possibly go to their CMO – who in turn needs to convince the CFO, CRO and CEO – asking for more precious marketing dollars to spend to promote the business. Especially if they don’t have confidence the data, say from attribution, is completely accurate.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Heinz Marketing

AUGUST 20, 2018

We were thrilled this last time to be able to talk to Guy Weismantel , CMO at Pushpay. He shares insights applicable in any industry and also touches on building culture within marketing. We have a proud member of the Fighting Irish Nation from the University of Notre Dame, Guy Weismantel , who is currently the CMO at Pushpay.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Paid Search Agency 40

chiefmartech

APRIL 6, 2016

” He discussed six implications of that — including the scary prediction for many adtech vendors that intermediaries-to-intermediaries, which constitutes 90% of the digital ad market today, will shrivel, and only intermediaries-to-principals (consumers and marketers) will thrive.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

Engagio

APRIL 20, 2020

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – CMO, Sendoso. Every single touch point from SDR touch, to direct mail / gifting, digital ads, etc. Every single touch point from SDR touch, to direct mail / gifting, digital ads, etc.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

ClickZ

FEBRUARY 18, 2020

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. And with the CDP hype, comes large investments in CDP technologies.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

Engagio

APRIL 20, 2020

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – CMO, Sendoso. Every single touch point from SDR touch, to direct mail / gifting, digital ads, etc. Every single touch point from SDR touch, to direct mail / gifting, digital ads, etc.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

The Marketing Blender

FEBRUARY 20, 2024

Companies in this space face unique challenges, from intricate supply chain issues to global competition, long buying cycles, and specialized vendor requirements. Multi-Channel B2B Marketing: The Key to Success In today’s digital age, relying on a single marketing channel is a mistake.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

The ABM Agency

MARCH 28, 2023

Multi touch attribution is another key element of an effective ABM program; it tracks interactions between different channels over time so you know which ones are most effective at driving conversions from leads into customers. Utilizing data-driven insights to inform marketing strategies is key for achieving success in 1:1 marketing.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

DemandBase

JULY 21, 2020

In fact, a big part of the value of predictive vendors is that they do the data collection and cleansing work for you. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. Other intent vendors that use only reverse IP data see a sharp decline in account identification.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

B2B Marketing Exchange

NOVEMBER 15, 2023

Through strategic content development, segmentation with data vendors like ZoomInfo and the utilization of Salesforce Marketing Cloud for hyper-targeting, the bank achieved significant success, generating over 50% of law firm lending clients through digital marketing initiatives within two years of implementation and earning recognition as the No.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Martech Advisor

SEPTEMBER 30, 2019

It involves multi-year contracts with information services consultancies and tries to mitigate risk at all cost. On the flip side, data-driven marketing is the CMO’s new mantra. This team ensures Google speaks with one voice, whether to the CMO or the CTO, and taps the right resources on a case by case basis.

Advertising Agencies 50

Advertising Agencies Work Management Marketing Management Multi-Touch Attribution 50

Martech Advisor

FEBRUARY 14, 2020

So if a user has interacted with a brand over various touch-points such as website, email, call center, chatbot, offline branch visit, etc., A CDP, in essence, offers a two-pronged solution by consuming and aggregating voluminous multi-natured data and rendering it with meaning through algorithmically 'intelligent' data stitching.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Marketing Automation Services 59

Engagio

JUNE 2, 2020

In fact, a big part of the value of predictive vendors is that they do the data collection and cleansing work for you. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. For example, our high intent terms are Engagio, ABM vendor, ABM technology , etc.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

chiefmartech

AUGUST 5, 2019

First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com. In this candid keynote, Mike will discuss the transition from CMO to CEO and how the CMO role is a new and fetile breeding ground for CEOs.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. We have a set of data with specific touch points that we’re able to measure. The CMO Survey authors found even more skepticism.

Multi-Touch Attribution 56

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 56

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Christoper Doran , CMO, Manticore Technology. are enabling and 2.)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. We have a set of data with specific touch points that we’re able to measure. The CMO Survey authors found even more skepticism.

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. We have a set of data with specific touch points that we’re able to measure. The CMO Survey authors found even more skepticism.

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. We have a set of data with specific touch points that we’re able to measure. The CMO Survey authors found even more skepticism.

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. Even just a year or two ago, I mean, the analysts just were completely perplexed about how to categorize this market, because there’s many different flavors of ABM vendors. So every ABM vendor has some aspect of this. What’s Next?! I ask Jon how do we get beyond ABM?

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Kapost

AUGUST 8, 2016

Bala: Marketers now have more technology choices than ever; Scott Brinker’s MarTech landscape highlights the explosion of vendors in this space. With a mature marketing technology stack, a CMO can make better, more informed decisions. In your opinion, how has technology simplified, or complicated, a marketer’s job?

Sales Management 48

Sales Management Paid Search Agency Work Management Marketing Management 48

Full Circle Insights

JANUARY 28, 2021

For example, a software vendor that focused on the travel and leisure industry might have to recalibrate the ICP and focus on clients in less hard-hit sectors. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. Got CMO Skills?

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

JULY 27, 2021

The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Digital Source Tracker With Digital Source Tracker, easily connect your digital marketing efforts to your CRM to determine which channels, vendors, and programs drive conversions, accelerate opportunities, and influence revenue.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JUNE 16, 2020

Cost: A great budgeting tool, this dashboard lets you analyze costs to determine whether to cut or add campaigns and identify vendors that aren’t providing the ROI you need. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Full Circle Insights

JULY 12, 2021

The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Digital Source Tracker With Digital Source Tracker, easily connect your digital marketing efforts to your CRM to determine which channels, vendors, and programs drive conversions, accelerate opportunities, and influence revenue.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

MAY 10, 2021

Digital Explorer is a new feature that allows marketers to see which channels, vendors and programs drive, accelerate and influence revenue. The charts display touch count within the chosen time grouping, providing a clear and visual representation of digital and non-digital interactions that lead to an opportunity. White Papers.

Full Circle Insights 59

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 59

Martech

APRIL 5, 2022

multi-touch attribution). For instance, 59% of marketing leaders said they face high levels of pressure from CEOs to show the impact of their efforts, according to the August 2021 CMO Survey sponsored by the American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business. First-touch attribution.

Marketing Attribution 92

Marketing Attribution Touchpoints Multi-Touch Attribution Paid Content 92

Full Circle Insights

JANUARY 13, 2021

The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. With Digital Source Tracker, easily connect your digital marketing efforts to your CRM to determine which channels, vendors, and programs drive conversions, accelerate opportunities, and influence revenue. Got CMO Skills?

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

Full Circle Insights

MARCH 23, 2021

A soon to be launched feature, Journey Explorer, lets marketers visualize which vendors, channels and programs drive and influence revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Building a Solid Case for Attribution to the CMO. Media Contact: Gab DePietro.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

B2B Marketing Zone Posts

JUNE 9, 2010

Content Touches Everything. The guide contains information about trends, expert columns, market statistics and vendor lists. From start-ups to multi-billion dollar organizations, the industry is facing the hard fact that traditional, old school methods of marketing have become largely ineffective. Drives action. Builds loyalty.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Full Circle Insights

FEBRUARY 1, 2021

With Digital Source Tracker, easily connect your digital marketing efforts to your CRM to determine which channels, vendors, and programs drive conversions, accelerate opportunities, and influence revenue. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Got CMO Skills?

Full Circle Insights 40

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 40

Full Circle Insights

NOVEMBER 25, 2020

Since 2011, marketing technology has evolved from a small group of vendors to a global $121.5 billion dollar industry and a necessity for CMOs and marketing executives, according to Bonnie Crater, CEO of Full Circle Insights. . Building a Solid Case for Attribution to the CMO. Ultimate CMO Board Package Reference Guide.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Plus CMOs can now be held accountable, making CEOs happy. A BLACK HOLE. It all started with a beautiful idea. What was it about?

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40