multi-touch 
LeadsRX
SEPTEMBER 8, 2021
Multi-touch attribution data will show the customer’s path to purchase. Training could solve the skills gap issue or hiring a team member that “gets it.” The post Eclipsing the 3 Key Marketing Analytics Concerns appeared first on Multi Touch Attribution Software. This is a bit trickier, but certainly solvable.
Engagio
JANUARY 20, 2024
” GTM Strategy – The Balancing Act Get ready to learn valuable marketing strategies from Neil Dowling, the CMO of WritePoint, who shares his expertise on navigating economic uncertainty with confidence and optimism. “I constantly study trends, read news and newsletters, and take my own training and growth really seriously.
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LeadsRX
FEBRUARY 21, 2021
From Onboarding to CMO-Level Reports. It starts with a proactive onboarding plan – from orientation, to product training, setup and implementation, to 30- and 90-day check-ins. I’d like to share some of the positive input we’ve received from customers, as it relates to customer service: Very informative training sessions.
Litmus
FEBRUARY 2, 2021
A recent CMO study from Gartner found that only 58% of respondents were using their marketing technology stack to its full potential. The study uncovered an interesting insight that CMOs are much more likely to be confident in their teams’ marketing skillset (88%) than non-CMO marketers (64%).
Unbounce
JULY 5, 2023
It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) Algorithmic bias Because they’re trained on historical data, AI algorithms can unintentionally contain biases and reflect existing societal or cultural prejudices. Their training data is biased. is only trained on data up to 2021.
B2BMarketing.net
FEBRUARY 8, 2024
The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.
ClickZ
JANUARY 29, 2020
While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.
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