Litmus

AUGUST 3, 2021

Doing more with less is a common theme for modern marketing organizations. Our organizations want us to drive the business forward by amplifying brand awareness, leading business strategy, attracting new customers, creating customers for life, and delivering up-and-to-the-right pipeline and revenue charts that delight our stakeholders.

Marketing Budget 92

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 92

Terminus

APRIL 23, 2019

As ABM drifts over into the mainstream, we’re seeing more consistent strategies across different marketing organizations. Expert ABM-ers achieve this by grouping target accounts based on similar characteristics, allowing them to deliver exceptional relevance at every touchpoint, but do so at scale.

Account Based Marketing 20

Account Based Marketing Allocation ABM Planning 20

Strategic-IC

NOVEMBER 16, 2023

In the interview ( full recording here ) we discussed: What Champion Tracking is Why multi-threading is key to account success Trinity’s rationale for SDR reporting to Marketing How to make the intangible tangible So let’s dive into some of Trinity’s top ABM tips and tricks. By exploring a multi-threaded approach.

Account Based Marketing 62

Account Based Marketing ABM Budget Programs Tips 62

Strategic-IC

OCTOBER 12, 2021

ABM is an organization-wide strategy to win, grow, and retain your most important accounts. They require greater data analysis, creativity, and synchronization across the organization. For best results, buy-in across the organization is needed. Who is responsible for driving different engagements across different touch-points ?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Engagio

APRIL 20, 2020

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – Many marketing organizations have doubled down on customer retention, up-sell and cross-sell strategies, often leveraging incoming intent data signals. CMO, Sendoso. CMO, TechTargeet.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Marketing Insider Group

SEPTEMBER 2, 2019

One observation I have from a career that started in business integration services, transitioned to product strategy, and eventually to the full CMO charter is that customer relationship management (CRM) – as an activity – is no longer an accurate descriptor of the marketing mission.

Enterprise Management 136

Enterprise Management Multi-Channel Touchpoints CMO 136

The ABM Agency

MARCH 28, 2023

Multi touch attribution is another key element of an effective ABM program; it tracks interactions between different channels over time so you know which ones are most effective at driving conversions from leads into customers. Utilizing data-driven insights to inform marketing strategies is key for achieving success in 1:1 marketing.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. There’s not a lot of variety, and the volume in which you can move around does not support the kind of agile way of working that you would need to deliver and move at the speed of which consumers are moving to drive incremental revenue for your organization.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

chiefmartech

AUGUST 5, 2019

” In his presentation, Matt will explain why “Agile marketing” is most effective when it starts with an organization-wide vision of Agile principles and values, and how simple and lightweight changes to the way we work can put those principles into practice. 8 SESSIONS ON TECHNOLOGY & OPERATIONS.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

Televerde

NOVEMBER 26, 2019

Marketing success of yore has been measured by single-touch attribution (giving one touchpoint 100% of the credit for sourcing a deal) or wasn’t measured (quantatively) at all – probably what attributed to its reputation as a fluffy rather than formidable business unit. But how do we get there?

Multi-Touch Attribution 52

Multi-Touch Attribution Top of Funnel Sales Qualified Leads Multi-Channel 52

Content Standard

AUGUST 2, 2018

Marketers recognize that organic social media promotion isn’t enough to drive strong ROI, and their budget allocation proves it. Deloitte’s February 2018 CMO Survey found that social media spend is up 243 percent since 2009 and is predicted to increase by 71 percent in the next five years. Single-Touch Models.

Marketing Attribution 50

Marketing Attribution Lead Ranking Multi-Touch Attribution Social Media 50

Martech Advisor

FEBRUARY 14, 2020

CDPs are becoming increasingly relevant to organizations across industries and are especially relevant to 'Digital Laggards' who are looking at a meaningful digital starting point. The battle for eyeballs, clicks, and FOMO has shifted value from physical touchpoints to digital ones. Whither Help?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Marketing Automation Services 59

SnapApp

FEBRUARY 13, 2018

Your ideal customers are on Facebookand LinkedIn, searching on Google, opening your competitor’s emails, attending events, watching webinars and engaging with brands across many different touchpoints. . Multi-channel marketing. . . Multi channel customers spend 3-4 times more than single-channel customers. The solution?

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

DECEMBER 12, 2017

Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . The CMO’s best play at this point is to prepare what you can and commit to staying on top of the news around AI applications in marketing as it breaks. And it’s only expected to rise : . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Martech

APRIL 5, 2022

Identifying channels and touchpoints that refer the highest quality leads or the most valuable customers. Measuring customer engagement for each touchpoint (e.g., multi-touch attribution). First-touch attribution. This model gives 100% of the credit for a conversion or sale to the first customer touchpoint.

Marketing Attribution 96

Marketing Attribution Touchpoints Multi-Touch Attribution Paid Content 96

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. Tomorrow’s difference makers are B2B organizations, building strategies and generating real predictable revenue. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. What’s Next?! I ask Jon how do we get beyond ABM?

Account Based Marketing 86

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 86

Full Circle Insights

AUGUST 8, 2021

Can you see both Digital and Non-Digital Touches? The Journey Explorer combines all the digital and non-digital touch details into one easy-to-use, dynamic page, all right inside Salesforce. Second from the left, you have Salesforce campaign details (First Touch, Primary Campaign Source, Last Touch). Journey Chart.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution 98

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). This would allow us to stop giving undeserved credit to the last or first campaign or touchpoint logged in the chosen system of record.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Full Circle Insights

JULY 27, 2021

The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Building a Solid Case for Attribution to the CMO.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

MAY 10, 2021

Unique Visualization Feature Maps Out Digital and Non-Digital Touchpoints Across Sources and Over Time, Showing Prospect Opportunities from Creation to Close. Digital Explorer maps out prospect touchpoints over time, via digital and non-digital sources, illuminating the customer journey from opportunity creation to closed deals.

Full Circle Insights 59

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 59

Full Circle Insights

JULY 12, 2021

Journey Explorer maps out digital and non-digital touchpoints across sources and over time, showing prospect opportunities from creation to close in a visual format that makes it easier to understand how opportunities unfold. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

JANUARY 13, 2021

As an extension to Full Circle’s existing Funnel Metrics and Attribution software, the Digital Source Tracker identifies a prospect’s digital touchpoints and uncovers the most effective digital campaigns that are driving acquisition, opportunity creation, and revenue. Building a Solid Case for Attribution to the CMO. Fuze Case Study.

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

Full Circle Insights

AUGUST 7, 2020

Earlier this year, we reviewed the basics of attribution and talked about the various models marketers can use to attribute revenue to campaigns, including single-touch models that can help you pinpoint purchase-influencing campaigns in a long sales cycle and campaigns that produce marketing-qualified leads. CMOs: Now More than Ever.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59

chiefmartech

FEBRUARY 14, 2019

We’ll follow with a fireside chat with the remarkable Ann Lewnes, CMO of Adobe , discussing the balance of creative and analytics, the interplay of technology and talent, ways in which marketing organizations are evolving structurally, and the trends in the industry that inspire her most.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41