Martech Advisor

JANUARY 21, 2020

However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved. Marketers have been somewhat jolted by the string of announcements about companies eliminating the role of the Chief Marketing Officer (CMO).

CMO 54

CMO Planning Work Management Paid Search Agency 54

Martech

DECEMBER 18, 2023

They can assess the current state of the organization’s CX, identify gaps and opportunities, and provide recommendations based on industry benchmarks and customer insights. Their strategic guidance ensures that CX transformation efforts are aligned with the organization’s vision and objectives.

eCommerce 107

eCommerce Marketing AI Best Practices Consulting 107

B2B Marketing Traction

SEPTEMBER 24, 2012

Some of my colleagues recently asked me to describe why a company or organization might want to hire a part-time Chief Marketing Officer. Why would a business hire a part-time CMO? I prepared a list of “trigger points” – events or situations that would trigger a need for an outsource or interim CMO.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

Crimson Marketing

JULY 29, 2015

Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the three keys to successfully using analytics for marketing.

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

JULY 29, 2015

Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the three keys to successfully using analytics for marketing.

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

DECEMBER 17, 2015

Participating and learning during this period was Al Campa, CMO of cloud business communications and collaboration solutions provider RingCentral, and our guest on this episode of Moneyball for Marketing. It meets the needs of modern, distributed and mobile workforces spanning SMB to Enterprises globally.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Has there ever been a better time to be CMO? The post Is It A Good Time To Be CMO? Photo Source.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Sword and the Script | B2B

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. of budget on T&D while B2B services organizations are investing 5.6%. over the next 12 months.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

KoMarketing Associates

OCTOBER 22, 2020

This was followed by referrals (60%), networking (37%) and organic search (19%). “As Gartner released Part 2 of “The Annual CMO Spend Survey,” and data suggested that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to at least dedicate the same amount as before.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. Image: CMO Spend Survey.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Crimson Marketing

FEBRUARY 25, 2015

Irrespective of whether they buy ours or anyone else’s,” says Cloud security firm Netskope’s CMO Jamie Barnett, “(buyers) have to justify their decision….And Jamie Barnett is the CMO of Netskope. The post Jamie Barnett, Netskope CMO: How to Earn Trust and Get Buyer Attention with Thought Leadership appeared first on.

Thought Leadership 100

Thought Leadership CMO Demand Generation Top of Funnel 100

Launch Marketing

DECEMBER 6, 2023

eBook: B2B Marketing in a Downturn This year included economic ups and downs and in those uncertain economic times, it is essential for organizations to double down on the efforts that help keep the business going. We hope this content will help you make 2024 your best year yet. But it is difficult to create a webinar that gets it right.

Resources 136

Resources B2B Marketing Planning B2B 136

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. As a young person in technology, we often believe the product creates the value of an organization. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary.

CPO 144

CPO B2B Thought Leadership Transparency Branding 144

Oktopost

JUNE 29, 2022

Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast. Digital transformation has fundamentally changed the way both people and organizations operate. Digital transformation has fundamentally changed the way both people and organizations operate. Everything now revolves around digital, social, and mobile.

B2B Marketing 75

B2B Marketing Transparency CMO B2B 75

Marketri

DECEMBER 11, 2023

The blog highlights the seismic shift to digital marketing, the rise of social media, the vital importance of personalization, the advent of mobile marketing, and the transformative impact of data-driven decision-making. The piece also underscores the significance of privacy and compliance in an era of stringent regulations.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Adobe Experience Cloud Blog

JUNE 16, 2017

Mobile Shortcuts —In March, Google added tappable shortcuts below the search bar on mobile. While Google reports that users were still able to easily identify ads after the design change, a recent report from Merkle suggests that Google’s changes to drive ad growth have harmed organic search growth. SEO for 2017 and Beyond.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Vision Edge Marketing

DECEMBER 15, 2020

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. Often the people involved in the B2B buying process have different roles within the organization and, as a result, different peer groups. Expand Who in Your Organization Engages with Customers. Organize your buyers into peer groups.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Martech

FEBRUARY 19, 2024

Think about the potential gains for your organization when you prioritize skills over degrees in your hiring process. Dig deeper: Before you hire another marketer, do these 5 things first Skills predict performance I coach my CMO clients to take a skills-first approach to hiring.

First-Mover Advantage 125

First-Mover Advantage Terms and Conditions Work Management Loyalty 125

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Many B2B organizations have static websites that serve up the same content to all visitors, regardless of where they are from, what device they’re using, and their business data. . Source: 2019 CMO Survey, Deloitte. Make mobile marketing a priority. But mobile selling is now coming into its own, both with B2B and B2C consumers.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

B2B Marketing Directions

SEPTEMBER 16, 2018

The CMO Survey is a valuable resource for information regarding these important issues. The CMO Survey is a joint effort of Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. The August 2018 edition of The CMO Survey generated responses from 324 senior marketing executives at U.S.

CMO 40

CMO Customer Surveys Trends Planning 40

Martech

AUGUST 19, 2022

Yet for most organizations, martech integration is not a priority — and understandably so. Although these skills are essential, I’m referring to the ability to build, lead, and work on cross-functional teams across an organization. The CMO and CTO didn’t have much in common a decade ago.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Budget 114

Martech Advisor

DECEMBER 17, 2019

Learn More: CMO Insight Summit 2019: Craft Winning Content Marketing Strategies. Kevin Alansky , CMO, Higher Logic. “We will see an increased realization among organization for the need to engage more deeply with their customers. To add to that, rich messaging will deliver new levels of insight to mobile messaging. ".

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

SmartBug Media

JUNE 8, 2023

As a CMO, you know how important it is to maintain good organic traffic to your website. Organic, or unpaid, website traffic often accounts for the highest percentage of website traffic, and a sudden drop can be detrimental to your digital marketing strategy.

Traffic 98

Traffic Organization Marketing Websites Lead Scoring 98

LEADership

JULY 29, 2014

Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. This is the crux of why B2B organizations all over the world are overwhelmed by the daunting task of how to create value in the connections they make. Depth of connection is as important as breadth.

CMO 40

CMO Marketing Budget Budget Programs Word of Mouth 40

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Martech

OCTOBER 13, 2023

Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

Heinz Marketing

DECEMBER 14, 2017

This week I’m thrilled to feature Janet Rubio CMO at True Influence. Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more. Current mobile devices: What else other than more Apple products?! Organization and task management.

Work Management 63

Work Management CMO Bulldog Solutions Skype 63

Martech

AUGUST 12, 2021

Indeed, the “fractional CMO” is becoming more common. Talented and versatile ops professionals can put an ops organization on the right track then look for a new challenge. A loyalty boom for David’s Bridal using mobile wallet technology. How are you feeling right now? In need of security and stability, or risk and adventure?

Paid Search Agency 111

Paid Search Agency Work Management Marketing Management Advertising Agencies 111

LEADership

DECEMBER 9, 2014

CMO Spotlight: Susan Johnson, CMO, SunTrust . In today’s edition of the CMO Spotlight Series , I’m happy to bring you some interesting insights into financial services marketing with a deep focus on branding through positive customer experiences. The post 3 Attributes of the Modern CMO appeared first on LEADership.

CMO 40

CMO Mobile Marketing Social Media Analytics 40

Content Standard

MAY 25, 2017

But the CIO is unsure where to start, and he turns to the CMO, who has worked with IT to deploy the solution and has had a more hands-on role in its use. But what happens between the CIO and CMO is actually representative of the changing role of the CMO. It helps to understand how and why the CMO position is changing.

CMO 42

CMO Enterprise Management Marketing Budget Work Management 42

Tony Zambito

OCTOBER 12, 2020

This transformative upending in B2B commerce has led to both buyers and B2B organizations viewing customer experience as a more important factor than product and price. Many customer experience efforts by B2B organizations have content marketing as a cornerstone for such initiatives. Perhaps even more.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said.

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

SmartBug Media

JULY 11, 2023

Best Practices for Optimizing Your Shopify Landing Page As an e-commerce marketing manager or CMO, you know that creating a Shopify landing page is only half the battle. First, mobile optimization is crucial. The other half? Optimizing the page. Second, never underestimate the power of A/B testing. Lastly, don't forget about SEO.

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance. You also grow organic traffic, which is free.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

LEADership

OCTOBER 7, 2014

Although Brenner is technically not a CMO currently, I think he is a perfect fit for this CMO Spotlight series. In a recent interview, Michael was asked about how to increase the relevance and influence of marketing within an organization. If you enjoy reading this CMO Spotlight series, please share with your friends.

CMO 40

CMO Communities B2B Thought Leadership Business 40

LEADership

JANUARY 13, 2015

CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM. In response to the great feedback on our CMO Spotlight Series in 2014, I’m happy to continue with it this year. Based on Jon Iwata’s approach to marketing, here are 5 important questions your B2B organization needs to ask: 1. Does Your Customer Need You?

CMO 40

CMO B2B Marketing Demand Generation Agencies Planning 40