Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

Terminus

NOVEMBER 14, 2023

For brand marketers, previously measured on nearly impossible to quantify metrics like impressions and visibility, this is a new challenge. Research how similar businesses saw impact and when bringing in a new vendor or software solution request case studies to help gauge performance metrics and when you can expect to see ROI.

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

ANNUITAS

DECEMBER 11, 2023

Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. GTM leaders are experimenting by chasing ‘low hanging fruit’ in their deployments, which is the approach largely being taken by technology vendors, as well. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides. The CMO Council generously shared the detailed data with me.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Martech

NOVEMBER 22, 2022

And for those who say the success of martech within an organization depends on some subjective measure of digital maturity, martech maturity, customer experience maturity or any other type of maturity for that matter, I beg to differ. It is a measuring stick, an indicator of progress. The maturity model trap.

Work Management 116

Work Management Marketing Management Planning Vendors 116

ANNUITAS

DECEMBER 22, 2011

When he concluded his assessment, I asked, “What does your CMO (his boss) think of all of this?” Unfortunately, this sentiment isn’t limited to this isolated lunch conversation, but one that highlights the lack of effectiveness in many CMO offices today. The need for CMOs to step-up has never been greater than right now.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

Top Rank Marketing

AUGUST 16, 2023

I worry those marketers [focusing solely on performance] are setting up their companies for irrelevance in the future by focusing on that short-term performance hit but not creating that long-term brand awareness and relevance,” said Anteriad CMO Lynn Tornabene. Meanwhile, purchase cycles are extending. Otherwise, you run out of money.”

B2B Marketing 94

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 94

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Marketing is about measuring customer engagement, not the repetition of a message, and showing how that drives sales. Read next: 19 questions to ask marketing attribution vendors. Lines of miscommunication.

ROI 121

ROI Paid Search Agency Advertising Agencies Planning 121

Martech

AUGUST 18, 2021

Neustar, the identity resolution vendor, has added a diagnostic tool to its Fabrick identity ecosystem, the data connectivity layer which supports Neustar’s marketing and other services. The diagnostic tool will apply a score to customer’s measurement and media syndication partners across a range of channels and platforms. Why we care.

Work Management 125

Work Management Marketing Management Paid Search Agency Advertising Agencies 125

Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Yet putting that mental energy into measurement pays off measurably as this study shows.

Marketing Automation Services 65

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 65

Heinz Marketing

JULY 17, 2018

Heinz Marketing hosts a quarterly CMO roundtable breakfast in Seattle. Our latest breakfast included CMO’s and marketing VP’s from some of the largest tech, rapid growth startups and established companies in the Seattle area. All CMO’s face common issues regardless of the size of the organization or industry.

CMO 40

CMO Peer-to-peer Work Management Marketing Management 40

Customer Experience Matrix

SEPTEMBER 3, 2018

Duke Fuqua’s most recent CMO Survey found that use of online (first party) customer data has grown at 63% of companies in the past two years while just 31% expanded use of third party data. Remember that the CMO surveys cited earlier showed expectations for slower growth, not actual declines.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Martech

AUGUST 19, 2022

Inadequate vendor/product due diligence. The CMO and CTO didn’t have much in common a decade ago. Today, with the cloud, data-driven marketing, mobile, e-commerce, cybersecurity, and untethered consumers who move faster than every brand they engage with, CMOs often spend more on technology than their CTO colleagues.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Marketing Budget 108

ClickZ

SEPTEMBER 16, 2020

Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. Since then, as a CMO and a consultant , I have led numerous martech projects where this framework, and the associated methodologies and guidance, have been core to my approach. It is led by the CMO. Wrong tool selection.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Martech

JULY 28, 2021

There was little consolidation in the space, with independent start-ups outperforming the bigger vendors, and almost two dozen of them dominate the market today. Similarly, independent CDPs generally have a multi-year lead over the big vendors — Adobe, Oracle, Salesforce and SAP — all of which have been playing catch-up.

Enterprise Management 110

Enterprise Management Marketing Management Advertising Agencies Demand Generation 110

Martech

JULY 27, 2021

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. At the recent MO Pros Summer Camp, she had told me: “I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role.

Work Management 107

Work Management CMS Development Marketing Management Ad brokers 107

PathFactory

MAY 24, 2023

PathFactory partnered with GTM Partners , a data-driven go-to-market analyst firm, to gain a deeper understanding into how existing and previous customers leverage PathFactory and measure its benefits. Learn more about GTM Perspectives and read the entire PathFactory prospectus here.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Top of Funnel Buyer's Journey 52

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Why is it such a problem?

Work Management 109

Work Management Marketing Management Marketing Budget Budget Programs 109

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. What KPIs do we want to measure and what decisions will we make based on digital asset management data?

Digital Asset Management 103

Digital Asset Management Enterprise Management Work Management Marketing Management 103

6sense

AUGUST 3, 2016

Last week, 6sense VP of Product Amar Doshi hosted Business Online Director of Analytics Eric Ramos for a webinar, The 5 Priorities of the Data-Driven CMO , that reviewed this well known but not always well-explored topic. Qualitative objectives are important, but only if they’re built on the basis of measurable results.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

LeadsRX

SEPTEMBER 8, 2021

Certainly, a solid vendor partner can help in this regard, especially if resources are tight. Hiring the right person – or vendor – could also solve the “making sense of the data” challenge. And that presentation is easily digestible by a CEO, CFO, and/or board of directors. The Proof is in the Data.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

LEADership

JUNE 9, 2015

As Jacqueline Parkes, CMO of Major League Baseball says, “We celebrate that there is no off-season anymore. We look at new and dynamic ways to engage with our consumers…” Ranked #1 on the Forbes list of ‘50 Influential CMOs on Social Media’, Parkes has transformed MLB’s marketing strategy. Are your brand’s social signals dismally low?

CMO 40

CMO Peer-to-peer Multi-Channel Thought Leadership 40

Liveintent

JANUARY 4, 2022

Recently, LiveIntent CMO, Kerel Cooper, and SVP of product marketing & GTM strategy, Jessica Muñoz, sat down with Helene Parker, founder and chief programmatic sensei of Helen Parker Consulting, to talk about the tectonic shifts in the programmatic landscape. .” “ Helene Parker. Email is back.

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives. Do you agree?

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

PathFactory

JUNE 13, 2023

George also declared that B2B CMOs should lead the charge on generative AI. Content AI success will require a holistic approach that focuses on aligning and combining your use of content AI, automation and analytics (what we call “content intelligence”) to prioritized use cases that create measurable business impact.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Martech

SEPTEMBER 16, 2022

Currently, content marketers measure success by looking at traffic, search rankings and leads. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. A wide range of tools and platforms exist to help businesses create, distribute, target and measure the content they create.

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

InsightSquared

APRIL 12, 2018

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? The key purpose of a MAP is to deliver personalized messaging and MAP vendors are excellent at this.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. “There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. Pre-COVID, communities of vendors, partners and customers would convene at live events, once or twice a year.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Martech

AUGUST 28, 2023

Then, use that knowledge to gather specific content from vendors and research other teams that did something similar to address their outlook. The CMO, CTO or other senior peers should agree on the solution and acknowledge that the project will occur simultaneously. Understand the challenges or lack thereof from their perspective.

Work Management 93

Work Management Peer-to-peer Marketing Management Tips 93

Martech

JANUARY 3, 2022

Marketing operations provides a 15% to 25% improvement in marketing effectiveness, as measured by ROI and customer engagement, according to McKinsey. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals. We’ll cover: Why the explosion in martech created the modern marketing operations role.

Digital Asset Management 116

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 116

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. This gives us more clarity around intent ROI, as its impact is very measurable.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Martech

JULY 22, 2021

On the flip side, advertisers using Place Exchange can also measure performance after the ad exposure, in the form of other actions taken by consumers on digital channels and in-store. Former Salesforce CMO Buscemi joins Clari Board. Why we care.

Resource Management 108

Resource Management Enterprise Management Marketing Management Ad Exchange 108

Martech Advisor

MARCH 13, 2020

Amid all these events, there's a lot of unrest and confusion among professionals, internal and external stakeholders, vendors, and customers. While it's impossible to anticipate when a crisis will hit your business, you can ensure to take the right measures so that you can swiftly manage it when it occurs.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183