Marketing Insider Group

JANUARY 29, 2013

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). But ROMI does not show something that may be even more important: is your marketing better than your competition? To measure this, you need to evaluate your share of conversations!

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. In the previous part of the blog post, we scrutinized approaches towards defining & measuring Facebook KPIs, in particular. There are several ways to build & measure engagement on Twitter.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Buzz Marketing for Technology

JANUARY 3, 2018

This alienation – or departure from sanity in Marketing- stems from the over-indexing on Data and Measurement. Data and Measurement are no doubt valuable but they can also be the refuge of scoundrels. They also grew up under the totalitarianism of measurement. Guest post by: Romi Mahajan, Blueprint Consulting.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Valasys

JULY 12, 2019

According to a report published in CMO by Abode, it was deduced that 90% of the B2B buyers now loop back to the sales funnel & recap at least one or even more tasks in their individual buyer’s cycle. The conventional sales funnel has also changed for good.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). According to Social Media Examiner, “Social ROI is defined as a measure of the efficiency of a social media marketing campaign.”

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Televerde

NOVEMBER 3, 2020

Marketing Dashboards , consistently ranking highly for BI technology priorities, critical for both successful data-driven decision making and measuring and reporting the success of marketing programs against KPIs and metrics.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Hubspot

JANUARY 24, 2014

It''s for every marketer -- and every marketing team -- who has a vested interest in measuring performance and reporting on what''s working and what isn''t. According to HubSpot CMO Mike Volpe, that''s some pretty powerful stuff. "If Proving ROMI and Dealing With "Dirty" Data. Every HubSpot team uses Excel in one way or another.

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Valasys

AUGUST 28, 2019

Reasons to Join the Action: CMO and Future of Marketing Middle East. CMO and Future of Marketing Middle East will be beneficial for a corporation, an eCommerce organization, government organizations, service providers, retailers, marketing agencies, or marketing solution providers. Make Business Connections: .

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

SEPTEMBER 25, 2019

This can be done by measuring the following metrics: a. Lead Volume: The syndication strategies need to generate a bare minimum number of qualified leads to justify the Return on Marketing Investment (ROMI). Content Syndication abides by the excellent practices of inbound marketing & isn’t motivated by an explicit intent to sell.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40