Content Standard

APRIL 23, 2024

So why the recent flurry of headlines pronouncing the death of the CMO? In reality, the CMO role is evolving, as it should , and companies are restructuring, as they do. Thankfully, I know very few CMOs who fit this description. Successful CMOs are effectively becoming customer ethnographers.

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CMO Enterprise Management Planning Work Management 57

Martech

NOVEMBER 6, 2023

For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox.

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Outreach Email Marketing Optimization Lead Scoring 118

The Marketing Blender

JANUARY 10, 2024

In the ever-evolving world of business, fractional CMOs (Chief Marketing Officers) have emerged as a popular choice for many organizations. A fractional CMO is a professional who offers their marketing expertise part-time or on a contract basis, providing businesses with strategic direction for a fraction of the cost of a full time executive.

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CMO Allocation Paid Search Agency Work Management 52

The Marketing Blender

JANUARY 3, 2024

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). In this article, we will explore the concept of a fractional CMO, who needs them, why you might consider hiring one, where to find them, and how a fractional CMO team operates.

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CMO Work Management Marketing Management Marketing Proposals 52

Top Rank Marketing

OCTOBER 19, 2023

Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World. The challenge is not just creation but also effective connection and measurement.

ROI 116

ROI B2B Work Management Guidelines 116

Adobe Experience Cloud Blog

OCTOBER 28, 2019

They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. It’s clear marketing ROI is important. And how can you measure it?

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Seismic

MAY 18, 2021

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? In this article, we’ll share how Visionaries use data to track sales enablement ROI and, more importantly, why it matters. . CMO, Brand Management Company.

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ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

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CMO Demand Generation Agencies Advertising Agencies Work Management 112

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. As Chevrolet’s CMO Tim Mahoney states , “Manchester United provides us with a global stage, including here in the U.S. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Marketing Insider Group

FEBRUARY 6, 2018

One thing that will be on the CMO agenda every year is increasing return on investment. One of the toughest areas of marketing to measure – and the most critical to […]. The post The Only 3 Things B2B Marketers Need to Boost Content Marketing ROI in 2018 appeared first on Marketing Insider Group.

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ROI B2B Marketing Content Marketing CMO 275

Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Marketing is about measuring customer engagement, not the repetition of a message, and showing how that drives sales. When he shared it with CMOs, it not well received. The CMO spends money at the CEO’s request.

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ROI Paid Search Agency Advertising Agencies Planning 120

B2B Marketing Directions

OCTOBER 17, 2021

This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. The CMO Survey is a semi-annual survey of senior marketing leaders with for-profit U.S. The CMO Survey found that these pressures are increasing. You can find the two previous posts here and here. companies.

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CMO Customer Surveys B2B Paper 52

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. HINT: If you are not measuring customer lifetime value, start Now!

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CMO Relevance Enterprise Management Peer-to-peer 108

Champion Communications

JULY 19, 2023

Struggling to demonstrate the ROI of your PR program to the CEO ? You can listen to the full episode here: [link]. If you want to book a call to find out how we can help your business demonstrate your ROI, you can do that here: [link]. The post PR Insights: Demonstrating ROI to your CEO appeared first on Champion Communications.

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PR ROI B2B Thought Leadership Thought Leadership 62

Digilant

OCTOBER 21, 2021

The CMO’s Chase for Perfection. . In today’s environment, CMOs have to be nearly perfect when it comes to marketing spend management. By adhering to the four best practices below, marketing leaders can maximize ROI despite smaller budgets and achieve quantifiable results that satisfy C-suite demands. .

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ROI Marketing Budget Practices Allocation 52

Marketri

SEPTEMBER 12, 2023

As a result, companies often find themselves stuck in a cycle of stagnant or declining returns on investment (ROI) from their marketing efforts. Without a clear understanding of their marketing performance and the effectiveness of their strategies, it becomes nearly impossible to measure ROI accurately.

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CMO Advertising Agencies Planning Paid Search Agency 62

Parse.ly

OCTOBER 7, 2021

Last week, we brought together marketing executives Jary Carter , CRO of WordPressVIP , Lindsey Tishgart , CMO of InsightSquared , and Dave Cardiel , VP of Growth Marketing for WordPressVIP and Parse.ly , to learn how they budget for content. . ” “But they’re going cautiously optimistic. about how we can help. .”

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Top of Funnel Budget Programs Webinar Metrics ROI 90

Allocadia

AUGUST 26, 2021

How are they measuring and communicating marketing’s impact on company growth? In our newly-released survey of North American marketing leaders, we found that 47% aren’t able to calculate ROI. This is a critical issue, as 96% of companies use ROI as the key metric to prove marketing’s effectiveness.

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ROI CMO Customer Surveys Advertising Agencies 52

Outgrow

APRIL 9, 2024

Measuring awareness, sentiment, and brand affinity for ROI assessment. About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. And for this month we are going to interview Don McGuire, CMO of Qualcomm.

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Marketing AI CMO Small Business Marketing Lead Ranking 52

Marketing Insider Group

SEPTEMBER 17, 2020

If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Prove its ROI and show metrics that will measure its success. . CMOs need tangible support from engaged CEOs to continue to innovate and improve upon their marketing strategy. . You should, too. .

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Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 340

B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

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CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Drew Neisser

MARCH 25, 2022

If you’ve ever wondered how much a CMO can do in a year to change the trajectory of a company, this is the episode for you. By flipping the funnel on its head, focusing on the bottom first, which has resulted in something like 65x higher ROI for Klaviyo customers. Grow their business how, exactly?

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CMO Top of Funnel Marketing Automation Services Marketing Funnels 52

Customer Experience Matrix

MAY 18, 2010

Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. Customer experience, channel integration or marketing measurement? But mostly this suggests that CMOs are just plain confused.

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CMO Customer Surveys Correlation Social Media 120

6sense

FEBRUARY 17, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Coming Up on CMO Coffee Talk… . Or some vino.

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ROAS CMO Peer-to-peer Allocation 62

Marketing Insider Group

APRIL 17, 2023

Here’s an article with great insight from one of our favorite resources, DivvyHQ, on how to calculate the true cost of your content and maximize your ROI. Here’s the cold hard facts about blog post frequency from one of our very own, Michael Brenner, so you can build a consistent strategy that maximizes ROI. Why, you ask?

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Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Allocadia

APRIL 5, 2019

Your Options for Confidently Measuring Marketing ROI with Allocadia. Marketing ROI can be nebulous. There’s no one-size-fits all ROI measurement, and even once you’ve decided upon which metrics are most relevant for your business, there’s the significant technical challenge of measuring them.

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ROI Marketing Relevance Organization 52

Golden Spiral

DECEMBER 22, 2021

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? If you’re a CMO or key stakeholder for your company and you’re confused by the SEO or organic elements of digital marketing, keep reading. If not, take some time to create the measuring stick for your KPIs.

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ROI Paid Search Agency SEO Cost Per Thousand 62

Vision Edge Marketing

JUNE 6, 2023

Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth. Now let’s compare and contrast the roles of CGOs and CMOs. In comparison to the CMO, the CGO has a broader focus. By focusing on these customer experience goals and measures.

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Touchpoints CMO Work Management Cross-Selling 182

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The CMO discussion revealed a few best practices: .

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CMO Peer-to-peer Budget Programs Organization 62

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. This is measured by traffic. What, exactly, does a fractional CMO do? Our Services. See Our Work.

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ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Martech Advisor

DECEMBER 26, 2019

And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. In fact, all of this makes being a CMO pretty good training for the future CEO. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for.

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CMO Training ROI Enterprise Management 65

Strategic-IC

AUGUST 3, 2020

ABM in the House: a series of conversations between Declan Mulkeen, CMO of Strategic IC and Alex Olley, Co-founder of Reachdesk , as they explore how to build an effective Account-based Marketing (ABM) programme. Here, Episode 8 looks at Measuring the ROI of ABM. ABM in the House - Measuring the ROI of ABM.

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Account Based Marketing ABM Ideal Customer Profiles ROI 118

Contently

OCTOBER 24, 2017

At the Cannes Festival of Creativity this past summer, I sat down with Gansca and Griffin to discuss the science of brand sentiment, how the world’s most innovative brands measure it, and what role content plays in building strong relationships between consumers and brands. ” So that’s what we specialize in measuring.

ROI 84

ROI Brand Identity Branding Advertising Agencies 84

Marketri

APRIL 4, 2024

They have one person and some tools, but key skill sets are missing, starting with a professional capable of marketing strategy and planning, which is typically done by a CMO. Experienced marketing leadership in the form of a CMO is only one of the many key roles needed to effectively market a B2B company today.

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Marketing Automation Services Budget Programs Work Management B2B Marketing 118

6sense

NOVEMBER 18, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. Coming Up on CMO Coffee Talk….

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Account Based Marketing CMO ABM Peer-to-peer 62

Convince & Convert

MARCH 6, 2017

And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. But it does mean that marketers don’t have an effective way to measure the impact. We Don’t Know What to Measure. Every business wants to measure something different.

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Social Media Media Webinar Metrics Forrester 117

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Focus your KPIs on measuring for success instead.

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Budget Programs ROI Marketing Automation Services Marketing Budget 104