CMO and Marketo - B2B Marketing Zone

SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing

Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. To kick off the conversation, the CMOs talked about the role of marketing today.

Marketo

Marketo CMO Thought Leadership Top of Funnel

Guide to Analyzing Marketing Performance with Marketo’s MPI Dashboard

SmartBug Media

SEPTEMBER 7, 2020

Marketo Performance Insights (MPI) dashboards track your entire funnel from lead acquisition to revenue—without much work from you. On the MPI Pipeline Dashboard: You can view each of the following by first-touch or multi-touch attribution. This is used for calculating first-touch attribution.

Multi-Touch Attribution

Multi-Touch Attribution Multi-Channel Marketo Account Based Marketing

Insights on How to Achieve the Greatest Marketing Impact

Adobe Experience Cloud Blog

JANUARY 7, 2019

Being able to attribute revenue to marketing campaigns is very important for speaking to leadership or the CMO. While first or last touch attribution is easier to model, it can lead to a biased decision. However, it is difficult to model.

Multi-Touch Attribution

Multi-Touch Attribution Lead Ranking Multi-Channel Thought Leadership

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

The Case for Email Marketing Metrics: Top 5 Best Practices

Adobe Experience Cloud Blog

AUGUST 16, 2018

And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? These are the metrics that matter to the CMO and rest of the marketing team, and you’ll be expected to report on these metrics with each campaign you launch. Can you prove they achieved a return on investment?

Multi-Touch Attribution

Multi-Touch Attribution Email Marketing Practices Planning

The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement

Adobe Experience Cloud Blog

APRIL 15, 2013

Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. Below are my 5 “bring back to your office and implement” takeaways: 1.

Marketo

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

APRIL 12, 2018

Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Content Marketing Mysteries – How to Find Your ROI Yeti!

Adobe Experience Cloud Blog

JULY 7, 2014

For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Your marketing team, on the other hand, might be very interested in the metrics your CMO disregards. Design your content programs to be measureable.

ROI

ROI Content Marketing B2B Thought Leadership Multi-Channel

What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Marketo and Ascend2’s Marketing Automation Strategy Survey. Your marketing automation manager will need to understand how to use a marketing automation platform to drive the execution of your entire marketing strategy–from demand generation to multi-channel engagement, to customer cross-sell and advocacy. Conferences/meet-ups.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. Alan Gellman: CMO of Esurance.

Top of Funnel

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel

7 Winning Strategies for Account Based Marketing Success

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively.

Account Based Marketing

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy

Is Your SEO Actually Working? 3 Ways to Find Out

Adobe Experience Cloud Blog

JUNE 30, 2016

It’s every CMO and business owner’s first (and sometimes last) SEO thought, and usually the primary metric by which SEO efforts are measured. Marketo marketing software”—whereas non-branded traffic is from keywords that do not—e.g. 3 Ways to Find Out appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Work Management

Work Management Lead Ranking Lead Scoring SEO

Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition

Adobe Experience Cloud Blog

OCTOBER 9, 2014

With a keynote from our own CMO, Sanjay Dholakia and an eye-opening session from Julian Archer of SiriusDecisions, the roadshows also showcased customer case studies, product roadmap overviews and a standout session on the importance of creativity. Consumer brands are still generally perceived as being more innovative than B2B brands.

B2B Thought Leadership

B2B Thought Leadership Multi-Channel Lead Qualification Thought Leadership

5 major themes from MarTech with big implications for marketing

chiefmartech

APRIL 6, 2016

Even all of the major platform vendors who joined me for a fireside chat — Google, Marketo, Oracle, and Salesforce — acknowledged that multi-vendor marketing tech stacks were the reality of the market. MarTech Still Neds a Human Touch by Derek Walter at CMSWire.

Enterprise Management

Enterprise Management Work Management Marketing Management Paid Search Agency

7 Best Marketing Automation Software in 2022

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Most touch points for retention and loyalty can be automated. shares Jean-Baptiste Bouvier , Co-founder and CMO at Monisnap. Adobe Marketo Engage is a complete toolkit for both B2B and B2C marketers. Marketo Pricing. Customer relationship management.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

FEBRUARY 28, 2021

Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. The business case for a strong CMO-CIO partnership: A guide. Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins. CMOs: Now More than Ever.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Full Circle Insights

The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

DemandBase

JULY 21, 2020

Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. In other words, the CMO of your target account will likely get matched to his/her home internet provider, which would be Comcast, AT&T, CenturyLink, etc. You have to thread the needle. Every person and every account matters.

Sales Management

Sales Management Enterprise Management Work Management Top of Funnel

The B2B Sales and Marketing Guide for Selling in a Pandemic

Engagio

JUNE 2, 2020

Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. The plan gives everyone a guide for executing the complex, multi-channel, cross-discipline interactions that occur with an account-based strategy. You have to thread the needle. Every person and every account matters. Bear with me.

Sales Management

Sales Management Enterprise Management Top of Funnel B2B Sales

Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. What’s Next?!

Account Based Marketing

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel

Marketing Automation Trends for 2010

LeadSloth

JANUARY 12, 2010

Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Manager, Inbound Marketing, Marketo. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Erik Bower , Co-founder, Marketbright. Chris Frank , Director of Marketing, TreeHouse Interactive.

Marketing Automation Services

Marketing Automation Services Marketing Automation Sales Management Automation

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

DECEMBER 12, 2017

Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . The CMO’s best play at this point is to prepare what you can and commit to staying on top of the news around AI applications in marketing as it breaks. Vengreso | CMO. . .

Marketing Automation Services

Marketing Automation Services Marketing AI Paid Content Marketing Automation

What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

SnapApp

FEBRUARY 13, 2018

Multi-channel marketing. . . Multi channel customers spend 3-4 times more than single-channel customers. According to CMO by Adobe, 52% of multi-channel marketers say they “usually” or “always” hit their financial targets. . . . Every channel and touch point provides customer insight. The solution?

Marketing & Strategy

Marketing & Strategy Marketing Strategy Examples Multi-Touch Attribution

The business case for a strong CMO-CIO partnership: A guide

Full Circle Insights

FEBRUARY 8, 2021

In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Another point in favor of more CMO-CIO collaboration: there’s evidence that it increases revenue. CMOs and CIOs: Stronger Together in the Digital Age. Building a Solid Case for Attribution to the CMO.

Lead Ranking

Lead Ranking Sales Management CMO Marketing Attribution

Economic Uncertainty Is Resurrecting the CMO Role

Full Circle Insights

SEPTEMBER 11, 2020

Rumors that the CMO role is going the way of the dodo bird have been circulating for years. Talk of the role’s imminent extinction ramped up considerably in 2019 when the CMOs of three major brands—McDonald’s, Uber, and Johnson & Johnson— stepped down and were not replaced.

CMO

CMO Lead Ranking Sales Management Marketing Attribution

Get Clarity on Your Customer’s Journey

Full Circle Insights

AUGUST 8, 2021

Can you see both Digital and Non-Digital Touches? The Journey Explorer combines all the digital and non-digital touch details into one easy-to-use, dynamic page, all right inside Salesforce. Second from the left, you have Salesforce campaign details (First Touch, Primary Campaign Source, Last Touch). Journey Chart.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution

Three Ways to Prepare Your Marketing Team for the Next Global Disruption

Full Circle Insights

JANUARY 28, 2021

Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. Economic Uncertainty Is Resurrecting the CMO Role. CMOs: Now More than Ever. CEOs and CMOs: A Meeting of the Minds During Uncertain Times. Got CMO Skills?

Sales Management

Sales Management Marketing Attribution Lead Ranking Planning

Press Release: Scaleworks Acquires Marketing Technology Leader Full Circle Insights, Appoints New CEO

Full Circle Insights

JULY 13, 2023

Ferrara is a two-time software CMO with over three decades of global enterprise and B2B SaaS experience. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology.

Full Circle Insights

Full Circle Insights Marketing Attribution Lead Ranking Sales Management

CMOs and CIOs: Stronger Together in the Digital Age

Full Circle Insights

NOVEMBER 26, 2020

A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. But will CMOs consult with their CIO before buying a new martech solution? Steps Toward Building a Great CMO-CIO Relationship. So, how can CMOs reach out? Building a Solid Case for Attribution to the CMO.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Top of Funnel

Digital Source Tracker from Full Circle Insights Wins Product of the Year

Full Circle Insights

JULY 27, 2021

The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. The business case for a strong CMO-CIO partnership: A guide.

Full Circle Insights

Full Circle Insights Lead Ranking Sales Management Marketing Attribution

We’re All Re-planning our B2B Marketing Budgets Now

Full Circle Insights

JULY 9, 2020

Chart A: Chart B shows the influence of digital and non-digital marketing programs with a heavy emphasis on the 1 st marketing touch. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. CMOs: Now More than Ever.

Marketing Budget Creation

Marketing Budget Creation Marketing Budget Lead Ranking Planning

Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

Full Circle Insights

MAY 20, 2022

Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. The business case for a strong CMO-CIO partnership: A guide. Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins. CMOs: Now More than Ever.

Marketing Attribution

Marketing Attribution Sales Management Top of Funnel Lead Ranking

Press Release: Full Circle Insights Continues to Innovate in 2020, Receiving Two Patents and Rolling Out New Product Dashboards to Support Digital Marketing

Full Circle Insights

NOVEMBER 24, 2020

Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. Economic Uncertainty Is Resurrecting the CMO Role. CMOs: Now More than Ever. CEOs and CMOs: A Meeting of the Minds During Uncertain Times. Got CMO Skills?

Full Circle Insights

Full Circle Insights Lead Ranking Sales Management Marketing Attribution

Agile Marketing and the Measurement Sprint

Full Circle Insights

NOVEMBER 24, 2020

Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. Economic Uncertainty Is Resurrecting the CMO Role. CMOs: Now More than Ever. CEOs and CMOs: A Meeting of the Minds During Uncertain Times. Got CMO Skills?

Planning

Planning Sales Management Lead Ranking Marketing Attribution

Full Circle University SEO Series: Defining Digital Marketing Metrics

Full Circle Insights

JUNE 16, 2020

Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. Economic Uncertainty Is Resurrecting the CMO Role. CMOs: Now More than Ever. CEOs and CMOs: A Meeting of the Minds During Uncertain Times. Got CMO Skills?

Lead Ranking

Lead Ranking Marketing Attribution Sales Management Enterprise Management

The Importance of Thriving, Learning and Experimenting in Your Career

Full Circle Insights

NOVEMBER 25, 2020

Larry Ellison taught us all how to be marketers and I got the chance over the years to serve as CMO and VP of Marketing for many Silicon Valley software companies. I loved the creativity, but what I really wanted to do as CMO was to have a systematic way of measuring a sales and marketing funnel as well as impact of marketing on sales.

Sales Management

Sales Management Marketing Attribution Lead Ranking Full Circle Insights

Why Marketing Is Here to Stay

Full Circle Insights

SEPTEMBER 8, 2021

In recent years, high-profile companies have eliminated the CMO role, indirectly fueling more speculation about marketing’s future. Be able to produce detailed campaign metrics at every stage so the CMO and other company officers can understand what’s working and what isn’t. Building a Solid Case for Attribution to the CMO.

Sales Management

Sales Management Lead Ranking Planning Marketing Attribution

Full Circle Insights Builds Strong Momentum in First Half of 2021

Full Circle Insights

JULY 12, 2021

The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. The business case for a strong CMO-CIO partnership: A guide.

Full Circle Insights

Full Circle Insights Sales Management Lead Ranking Marketing Attribution

Women’s Equality Day: 4 Ways to Develop Women’s Leadership Skills

Full Circle Insights

AUGUST 26, 2021

Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. The business case for a strong CMO-CIO partnership: A guide. Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins. CMOs: Now More than Ever.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Full Circle Insights

Getting Buy-In for Agile Marketing

Full Circle Insights

JUNE 22, 2021

Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. The business case for a strong CMO-CIO partnership: A guide. Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins. CMOs: Now More than Ever.

Planning

Planning Lead Ranking Sales Management Marketing Attribution

Giving Back to Celebrate National Nonprofit Day

Full Circle Insights

AUGUST 16, 2021

Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. The business case for a strong CMO-CIO partnership: A guide. Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins. CMOs: Now More than Ever.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Top of Funnel

Full Circle Insights Innovates Again with Full Circle ABM

Full Circle Insights

SEPTEMBER 20, 2022

The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. The business case for a strong CMO-CIO partnership: A guide.

Full Circle Insights

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management

Diversity, equity and inclusion (DEI): less talk, more action.

Full Circle Insights

JULY 20, 2021

Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. The business case for a strong CMO-CIO partnership: A guide. Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins. CMOs: Now More than Ever.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Top of Funnel

How to Avoid the Digital Transformation Trap

Full Circle Insights

MAY 10, 2021

Top 10 Reports Your CMO Wants from Digital Marketing Show your CMO how your digital marketing efforts influence revenue. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. CMOs: Now More than Ever. White Papers.

Digital Transformation

Digital Transformation Lead Ranking Sales Management Marketing Attribution

5 Do’s and Don’ts to Address Zoom Anxiety and Fatigue

Full Circle Insights

JULY 12, 2021

Zoom (in the generic sense) conferences and social events like happy hours became a thing so people could still stay in touch. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. CMOs: Now More than Ever. Got CMO Skills?

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution

What Moms Really Want for Mother’s Day: Equal Pay

Full Circle Insights

MAY 5, 2021

Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. The business case for a strong CMO-CIO partnership: A guide. Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins. CMOs: Now More than Ever.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Top of Funnel

SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing

Guide to Analyzing Marketing Performance with Marketo’s MPI Dashboard

Webinars

Trending Sources

Insights on How to Achieve the Greatest Marketing Impact

Webinars

The Case for Email Marketing Metrics: Top 5 Best Practices

The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

Content Marketing Mysteries – How to Find Your ROI Yeti!

What Qualities Should You Look for in a Marketing Automation Manager?

Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

7 Winning Strategies for Account Based Marketing Success

Is Your SEO Actually Working? 3 Ways to Find Out

Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition

5 major themes from MarTech with big implications for marketing

7 Best Marketing Automation Software in 2022

Why a Single Source of Truth Is a Huge Deal

The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

The B2B Sales and Marketing Guide for Selling in a Pandemic

Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Marketing Automation Trends for 2010

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

The business case for a strong CMO-CIO partnership: A guide

Economic Uncertainty Is Resurrecting the CMO Role

Get Clarity on Your Customer’s Journey

Three Ways to Prepare Your Marketing Team for the Next Global Disruption

Press Release: Scaleworks Acquires Marketing Technology Leader Full Circle Insights, Appoints New CEO

CMOs and CIOs: Stronger Together in the Digital Age

Digital Source Tracker from Full Circle Insights Wins Product of the Year

We’re All Re-planning our B2B Marketing Budgets Now

Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

Press Release: Full Circle Insights Continues to Innovate in 2020, Receiving Two Patents and Rolling Out New Product Dashboards to Support Digital Marketing

Agile Marketing and the Measurement Sprint

Full Circle University SEO Series: Defining Digital Marketing Metrics

The Importance of Thriving, Learning and Experimenting in Your Career

Why Marketing Is Here to Stay

Full Circle Insights Builds Strong Momentum in First Half of 2021

Women’s Equality Day: 4 Ways to Develop Women’s Leadership Skills

Getting Buy-In for Agile Marketing

Giving Back to Celebrate National Nonprofit Day

Full Circle Insights Innovates Again with Full Circle ABM

Diversity, equity and inclusion (DEI): less talk, more action.

How to Avoid the Digital Transformation Trap

5 Do’s and Don’ts to Address Zoom Anxiety and Fatigue

What Moms Really Want for Mother’s Day: Equal Pay

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