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What are Fractional CMO Rates?

The Marketing Blender

In the ever-evolving world of business, fractional CMOs (Chief Marketing Officers) have emerged as a popular choice for many organizations. How Much Does a Fractional CMO Cost? Understanding the rates and costs associated with hiring a fractional CMO is crucial for any business considering this route.

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How To Change the CEO-CMO Relationship From Rivals to Teammates

Marketing Insider Group

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CMOs want to deliver results. The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. CEOs won’t accept marketing that doesn’t work.

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Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. No surprises here, as digital marketing continues to grow at a healthy pace. Download an executive summary of the Deloitte CMO Survey here. appeared first on The Point.

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Why You Should Hire A Fractional CMO

The Marketing Blender

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). This innovative role provides a flexible, efficient solution for businesses seeking high-level marketing expertise without the need for a full-time executive hire. Who Needs a Fractional CMO?

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Why you don’t need a CMO… yet

Martech

Marketing is a requirement for growing organizations. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a CMO?

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The 21st Century CMO and the Future Of Marketing

Biznology

The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as well. In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years.

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6sense Acquires Fortella, the Only AI-Driven Solution for B2B Marketers to Plan, Measure and Forecast Pipeline

6sense

6sense, the market leading account engagement platform, today announced the acquisition of Fortella. 6sense customers will now have one integrated solution to plan goals, uncover demand, prioritize effort, engage accounts and buying teams, measure impact, and forecast pipeline creating a 360-degree feedback loop to optimize for growth.