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ANNUITAS Predicts – How Go-to-market Will Transform in 2024

ANNUITAS

Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. GTM leaders are experimenting by chasing ‘low hanging fruit’ in their deployments, which is the approach largely being taken by technology vendors, as well. Their approach?

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A deep dive into how marketers use MarTechBot

Martech

Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?” ” “How can I integrate digital advertising into my existing marketing mix?” ” Theme No.

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the full report. View the full report.

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Events Marketing Analytics – A Game Changer

B2B Marketing Analytics

Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. All good stuff!

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Sales Pipeline Radio, Episode 250: Q & A with Christel Grizaut Billault @ChristelGrizaut

Heinz Marketing

Not only what the marketing mix is that works, but what is the sales press strategy, even sort of more fundamentally like, do we have a product market fit? Sharing my experience with others, like the CMO Club we have on Friday. Christel: Yeah, so there are vendor events, conferences. Matt: Yeah, oh for sure.

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. That is the major shift IT vendors need to make.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result. Because it is an easy metric to obtain. Step 5: Optimize.