CMSWire

JULY 9, 2025

Editorial Why the CMO Role Now Requires a Data Brain and a Storyteller’s Heart Read now Interview The Psychology of a Great Customer Experience, According to Intuit Read now Editorial Flashy AI Pilots Don’t Build CX Value. It’s analytical, cross-functional — and central to business strategy. We've got you covered.

CMO 80

CMO Sitefinity Enterprise Management Marketing Budget 80

Martech

SEPTEMBER 24, 2024

But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution. The cornerstone of that solution is email marketing. The average marketing budget is 7.7% Dig deeper: Email marketing strategy: A marketer’s guide 2.

Budget Programs 128

Budget Programs Marketing Budget Paid Search Agency Advertising Agencies 128

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. What Is A Fractional CMO?

CMO 291

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 291

CMSWire

JULY 1, 2025

And for marketing, the future seems increasingly murky. How will we absorb AI’s opportunity and disruption, manage evolving customer dynamics and deal with a fluctuating economic environment? A navigator’s mindset helps marketing teams chart a flexible course and adjust as they go.

Sitefinity 106

Sitefinity Marketing Budget Digital Experience Platform Enterprise Management 106

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. How do historical campaign trends inform future strategies? The challenge?

Marketing AI 123

Marketing AI Marketing Attribution Advertising Channels Allocation 123

KoMarketing Associates

SEPTEMBER 23, 2020

And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. Marketing automation is already a $7.25

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Marketing Insider Group

FEBRUARY 5, 2024

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

The Marketing Blender

AUGUST 23, 2024

What is an outsourced CMO? It’s a fractional or part-time marketing executive with the ability to build revenue, reputation, and resilience for your brand and your business. However, for many organizations, the cost and resource implications of hiring a full-time CMO may not be feasible or strategically necessary.

CMO 52

CMO Marketing Budget Work Management Advertising Agencies 52

Marketri

SEPTEMBER 18, 2024

As a business owner or CEO, you know that the changing seasons bring not only cooler breezes and football games but also the crucial task of setting your annual marketing budget. Over my many years of participating in the budgeting process, I’ve seen some great ways to approach it, and plenty of opportunities for refinement.

Marketing Budget 62

Marketing Budget Marketing Budget Creation Budget Programs Lead Ranking 62

CMSWire

JUNE 13, 2025

Marketing operations face major upheaval. If the platforms split, digital marketers will need to manage three separate digital advertising ecosystems instead of one integrated platform, with potentially different pricing models, data policies and campaign management tools across Facebook, Instagram and WhatsApp.

Enterprise Management 99

Enterprise Management Digital Asset Management Marketing Budget Marketing AI 99

Sword and the Script | B2B

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. In turn, solution providers have tightened up their belts. Marketing teams are spread thin.

Statistics 118

Statistics B2B Marketing B2B Thought Leadership Webinar Metrics 118

Marketing Insider Group

NOVEMBER 10, 2020

I worked with Deanna Ransom , Televerde’s Global Head of Marketing and Marketing Services and Chairperson of Diversity and Inclusion for many years in SAP North American Field Marketing. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Planning 352

Planning Analytics Enterprise Management Work Management 352

Orange Owl Blog

AUGUST 1, 2024

Fractional Marketing Top 10 Benefits of a Fractional CMO: Detailed Insights with B2B Examples Orange Owl August 1, 2024 Share : Table of Contents A fractional CMO can bring numerous benefits to a B2B business, offering the expertise and strategic insight of a full-time CMO without the associated costs.

CMO 52

CMO Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

SEPTEMBER 9, 2020

How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits. Qualified Lead Rate.

Cost per Lead 321

Cost per Lead ROMI CPL Churn Rate 321

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. While the two tactics share a lot of similarities, they are not the same thing.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

DiscoverOrg

MARCH 13, 2017

When DiscoverOrg first launched its sales intelligence platform 9 years ago, the company sold the best data in the world to sales teams that understood the value of org charts and direct dials to better find and connect with their IT prospects. So, what have they learned? Watch the Video. Sell cross-functionally.

CMO 184

CMO Enterprise Management Work Management Marketing Management 184

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. How can chief marketing officers empower their organizations to remain nimble in changing times? Without the right strategies, businesses can quickly sink into an inescapable abyss (AKA go out of business).

Organization 363

Organization Planning Marketing Budget Terms and Conditions 363

KoMarketing Associates

SEPTEMBER 4, 2018

As marketers continue to implement new tactics into their strategies, new research suggests that social media is playing a more prominent role. percent of marketing budgets was going toward social media. percent of marketing budgets is being spent on this tactic. Back in August 2017, about 9.8

Marketing Budget 122

Marketing Budget Social Media CMO Customer Surveys 122

Sage Marketing

JUNE 24, 2025

Companies With Strong Alignment Are 2x More Likely to Achieve Over 5% Growth Let’s talk about the business breakup nobody’s discussing, the widening rift between CEOs and CMOs. McKinsey’s latest research , highlighted in Adweek , found that CEO-CMO alignment dropped by 20% between 2023 and 2025. CMOs feel sidelined. The fallout?

CMO 52

CMO Cost per Acquisition Marketing Budget Thought Leadership 52

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

CMSWire

JUNE 11, 2025

Economic uncertainty, volatility, inflation and shifts in consumer behavior have introduced new challenges that make it harder for chief marketing officers to justify and secure marketing budgets. Compounding this problem, the martech landscape is overloaded with new tools and solutions as well as AI agents and influencers.

Marketing AI 62

Marketing AI Budget Programs Sitefinity Marketing Budget 62

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Marketri

JUNE 19, 2025

Remember the days when your marketing only needed to generate awareness, build interest, and get your buyer to consider your product? Then your sales team swooped in and took it from there. Now marketing does much more of the heavy lifting before a buyer is ready and willing to engage with sales. (IF

Top of Funnel 62

Top of Funnel Paid Search Agency Planning Marketing Budget 62

Sword and the Script | B2B

JULY 8, 2025

What’s going well: CMOs, marketing budgets, alignment with sales What could be improved: Trust, conversions, and customer retention In the course of writing weekly blogs and a monthly newsletter , I tend to cover many marketing surveys and PR statistics. Statistics about the CMO and marketing leadership 1.

PR 56

PR Statistics B2B Marketing Marketing Budget 56

CMSWire

JUNE 9, 2025

Central AI orchestration platforms help organizations track, audit and manage AI decisions while reducing risk. And once we get past that, what prepares us best for the future of decisioning? We've got you covered. Has Your Martech Stack? Governance simplifies control. Composable architecture future.

Marketing AI 62

Marketing AI Enterprise Management Sitefinity Digital Asset Management 62

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. The latest CMO Survey, drawing insights from over 11,000 marketing executives, reveals critical trends shaping marketing budget decisions this year.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Allocation 52

Marketri

OCTOBER 9, 2024

Instead, a fractional marketing agency applies the appropriate resources at any given point in your marketing journey, based on your goals and objectives. Fractional marketing is especially effective for mid-sized companies that can’t devote a disproportional amount of the marketing budget on FTEs.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Top of Funnel Sales Management 62

ClickZ

OCTOBER 13, 2022

30-second summary: Erica Gunn, CMO at Canto, offers a guide to maximizing your marketing budget in tough economic circumstances. Make smart investments into your martech and make it work harder for you. However, marketers shouldn’t be afraid to make the case to future-proof their business, even in difficult times.

Marketing Budget 119

Marketing Budget Marketing Budget Creation Budget Programs Advertising Agencies 119

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Figure Out How Marketing Spend Aligns with Business Goals. That’s the strategy used at GE Digital.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Sword and the Script | B2B

DECEMBER 17, 2024

Often, Ill compile these into cliff notes that highlight the more interesting findings, along with analysis or advice for applying the findings to improve your own marketing efforts. Then at the end of the year, I go back through the findings to filter the best gems to highlight. That alone will 10X your marketing.

Statistics 68

Statistics Work Management B2B Thought Leadership Marketing AI 68

Full Circle Insights

MAY 20, 2022

Marketers who are selling to accounts are typically dealing with a group of buyers who give off different behavioral signals, so predictive analytics, a programmatic method to assess big data and derive predictions about the future could be a powerful strategy to leverage. to continue nurturing leads through the funnel.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Martech

SEPTEMBER 14, 2023

Executives can also convince themselves that sales will provide enough “air cover.” Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. to 2.9%) than the previous year, according to a Duke CMO survey.

Marketing Analytics Tools 134

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 134

Vision Edge Marketing

DECEMBER 13, 2022

The use of sub-accounts is the most common approach to budgeting and is used to separate funds for different expenses. But this approach has a number of drawbacks, which is why we recommend outcome-based budgeting and planning. The best place to start is to understand the purpose of a budget. What’s the solution?

Budget Programs 264

Budget Programs Allocation Trade Show Marketing Budget 264

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Envy

MAY 5, 2021

Dissecting the very short lives of the B2B marketing budgets in 2020 - 2021 will not take long. Q1 2020 - World in oblivion, marketing budgets approved. Q2 2020 - Coronavirus reality shocks the world, marketing budgets cut or stopped altogether. 2021: The B2B marketing stakes are high.

Marketing Budget 118

Marketing Budget Budget Programs B2B Marketing Paid Search Agency 118

Full Circle Insights

NOVEMBER 10, 2020

The economic downturn caused by COVID-19 prompted many companies to cut marketing budgets. B2B marketers have redirected budget dollars previously earmarked for in-person events to digital ads instead, driving a 22% increase in spending on digital channels. Process efficiency is the other key to marketing success.

Marketing Attribution 98

Marketing Attribution Sales Management Lead Ranking Budget Programs 98