Martech

OCTOBER 19, 2021

If you didn’t go online, you went out of business,” noted Niki Hall, CMO at Contentsquare, the digital experience analytics platform. Vendors and customers were no longer face-to-face. That means taking stock of “signals” — opened e-mails, clicks, impressions. Data replaced the customers’ verbal and non-verbal cues.

Marketing & Strategy 131

Marketing & Strategy Work Management Marketing Management Lead Ranking 131

6sense

DECEMBER 8, 2021

It seems like a fancy type of nurture track, but you can learn to adjust based on real-time behavior from the dark funnel and orchestrate actions across tactics — from display ads to social to direct mail to the contact cadence of your business development representative (BDR) to field marketing. Do I qualify? Latané Conant.

Marketing AI 62

Marketing AI B2B Marketing Management Top of Funnel 62

Porch Group Media

MAY 17, 2022

Omnichannel uses both online and offline tactics, such as social media, email marketing, digital advertising, and direct mail. Movers also rely on customer reviews (37%), online ads (29%), information received by email (24%), local online forums (24%), and information received by mail (22%) when determining what items and services to buy.

First-Mover Advantage 52

First-Mover Advantage Cost per Acquisition Allocation Work Management 52

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. Soon after that, multiple vendors had released AI-driven upgrades (C) that provide bot-enabled responses to customer inquiries.

Advertising Agencies 104

Advertising Agencies Terms and Conditions Marketing & Strategy SMS 104

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Offer discounts to vendors who participate in sustainable practices (e.g.,

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

Convince & Convert

JANUARY 29, 2014

I recently toured Austin-based Quantum Digital , a company that integrates digital technologies with direct mail, print, online, and mobile to optimize consumer response. The operation is impressive and filled with the quiet purr of the latest high-tech digital printing, routing, and shipping machines. Reaching inboxes and mailboxes is easy.

Paid Search Agency 152

Paid Search Agency Advertising Agencies Copyright Marketing & Strategy 152

ClickZ

NOVEMBER 7, 2019

Your peers, the consultants you hire, market research firms, vendors, your boss — just about everyone thinks it’s common wisdom. Catalog mail merge reporting would be SOT for catalog circulation and so on. “Take control over your marketing data.” If you are a marketer today, you’ve heard that advice many times over.

Work Management 100

Work Management Planning Marketing Management API 100

Zoominfo

OCTOBER 5, 2021

Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. On the other hand, enterprise companies often have more governance (“red tape”) around procurement and vendor management, resulting in longer sales cycles. Because B2B organizations often mistake go-to-market strategies as being a new launch.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Scoop.it

MAY 1, 2019

study from the CMO Council that illustrates this well. They found that vendor-created content was trusted by only 9% buyers.That’s barely a sliver of goodwill compared to how much trust professional association research or analyst reports and white papers generated. Direct mail – or even better, “lumpy mail” is often a better bet.

Curation 111

Curation Sales Management Top of Funnel Work Management 111

Heinz Marketing

DECEMBER 31, 2018

And by the way, I think that will be actually be very interesting to a lot of B2B vendors, because I think they think it’s still different, and it’s not. We also realized that the traditional analysts don’t capture it either, because they’re not really talking to the customers, they’re talking to the vendors.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

6sense

AUGUST 28, 2021

And in CMO Coffee Talk , a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Offer discounts to vendors who participate in sustainable practices (e.g.,

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Leadspace

APRIL 5, 2017

That’s a trick question: just hold your nose and open your junk mail folder to find out.). You could commission a third-party data vendor to fill in some of the holes in your data, as many demand gen marketers do for outbound prospecting. She’s now CMO at a New York-based company. That VP Marketing at the Silicon Valley startup?

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 59

Martech

MARCH 15, 2022

Instead of blindly accepting every request, encourage them to have a dialogue like this: Stakeholder: “I need you to send out an email blast to everyone on our mailing list telling them about our new banking app.” Start by helping your team to ask the right questions. Employee: “What are you trying to achieve?” Click here to download!

Planning 86

Planning Work Management Lead Scoring Lead Ranking 86

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Paul Gillin

OCTOBER 5, 2011

Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years? I unsubscribe from any e-mails that don’t offer clear value to me. Dump the Junk.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Aberdeen

OCTOBER 25, 2017

Or consider a vendor who recently emailed me about a demo of their service. The vendor had obviously scraped my email address from the web and used AI robots to determine I was a small business owner who might need what they’re selling. @abbyohlheiser , can you get to the bottom of this? pic.twitter.com/U1sd0XOBRt.

Marketing AI 63

Marketing AI Personalization Paid Search Agency Companies 63

Engagio

APRIL 20, 2020

Virtual events, direct mail, cross-channel digital, the telephone – they are all still alive, working and productive from what we’ve seen in the field the past couple weeks. We’ve all lost events, and mostly lost direct mail. CMO, Sendoso. Every single touch point from SDR touch, to direct mail / gifting, digital ads, etc.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Aberdeen

JULY 31, 2017

Check to make sure you are repeating your positioning statement on your website as well as in banner ads, press releases, brochures, e-mail promotions, and webinar announcements (i.e., In 2014, seven BI vendors had positioning around “better decisions.” In 2014, seven BI vendors had positioning around “better decisions.”

Positioning 40

Positioning Enterprise Management Work Management Marketing Management 40

chiefmartech

FEBRUARY 27, 2017

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. How are the aboved translated into the requirements of API platform vendors? To achieve onboarding speed , the API vendor should do whatever possible to reduce the total cost of integration.

API 40

API CMS Development Enterprise Management eCommerce 40

Ambal's Amusings

DECEMBER 17, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Hopefully the culmination of these efforts will mean less spam and junk mail for buyers, and less wasted, untargeted efforts by marketers. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Engagio

APRIL 20, 2020

Virtual events, direct mail, cross-channel digital, the telephone – they are all still alive, working and productive from what we’ve seen in the field the past couple weeks. We’ve all lost events, and mostly lost direct mail. CMO, Sendoso. Every single touch point from SDR touch, to direct mail / gifting, digital ads, etc.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Hubspot

MARCH 12, 2014

The CMO Opportunity. Lead nurturing is a huge opportunity for CMOs. things like employee count, technology vendors, website traffic, hiring patterns, advertising spend, spam detection, etc. A compelling journey for top leads might include special invitations to events, direct mail offers, or 1:1 consultations.

Lead Ranking 28

Lead Ranking Lead Scoring Lead Nurturing Blast Campaigns 28

Strategic-IC

SEPTEMBER 23, 2020

Direct mail and gifting. Direct mail has been around since - well since forever. The numbers are equally compelling with a 30 times increase in response rate compared to email (Chief Marketer) and 57% of recipients feeling more valued when receiving mailed items (Royal Mail Marketreach). Job change gift. Social Selling.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

WebMarketCentral

FEBRUARY 5, 2007

Of particular interest is item #87, which details a highly successful and award-winning direct mail campaign done for a supply chain management outsourcing vendor (okay, I may have had something to do with this). The campaign was named a finalist or winner for four different awards, including the CMO Council / Yahoo!

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

B2B Marketing Exchange

NOVEMBER 15, 2023

Through strategic content development, segmentation with data vendors like ZoomInfo and the utilization of Salesforce Marketing Cloud for hyper-targeting, the bank achieved significant success, generating over 50% of law firm lending clients through digital marketing initiatives within two years of implementation and earning recognition as the No.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Strategic-IC

SEPTEMBER 23, 2020

Direct mail and gifting. Direct mail has been around since - well since forever. The numbers are equally compelling with a 30 times increase in response rate compared to email (Chief Marketer) and 57% of recipients feeling more valued when receiving mailed items (Royal Mail Marketreach). Job change gift. Social Selling.

Account Based Marketing 62

Account Based Marketing ABM Tactics Paid Search Agency 62

PureB2B

MAY 30, 2022

Research from ITSMA found that nearly all B2B vendors using ABM say that it delivered higher ROI than other marketing initiatives. You may also run ads on social media, send cold emails, or even use direct mailing campaigns. Some companies even use direct mail campaigns as around ?

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

Research from ITSMA found that nearly all B2B vendors using ABM say that it delivered higher ROI than other marketing initiatives. You may also run ads on social media, send cold emails, or even use direct mailing campaigns. Some companies even use direct mail campaigns as around ? Benefit 1: Increased ROI of Marketing.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

DemandBase

JULY 21, 2020

In fact, a big part of the value of predictive vendors is that they do the data collection and cleansing work for you. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. How do you make intent data actionable?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

AUGUST 13, 2019

Custom Direct Mail Play. In this example, our CMO, Heidi Bullock, accompanied the sales rep onsite to help sell the value of Engagio to Autodesk. From one CMO to another, Heidi revealed exactly how Engagio used Engagio, which gave Autodesk the confidence to pull the trigger on the purchase. Classic ABM: One-to-One ABM Examples.

Account Based Marketing 103

Account Based Marketing Top of Funnel ABM Examples 103

Heinz Marketing

OCTOBER 11, 2021

” My guest is Scott Horn , CMO at several SaaS companies. Scott is a multiple time CMO, CRO, has worn many hats. I have found one person who is a good friend of mine, who actually believes that they’ve made paid search work, but I will describe the conditions required and he had a technology vendor recommendation as well.

Paid Search Agency 92

Paid Search Agency Top of Funnel B2B Thought Leadership Ideal Customer Profiles 92

Webbiquity

FEBRUARY 10, 2015

Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact. 21 Social Media Statistics. Believable.)

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

markempa

AUGUST 12, 2012

They treat email like direct mail, where you: Buy a list. Mike Volpe, CMO, Hubspot; Ellie Mirman, Head of SMB Marketing, HubSpot; and Chip House, Senior Director of Relationship Marketing, ExactTarget, agreed that no amount of data will help in a list purchase. Email Marketing: Avoid the pitfalls of a direct-mail mindset.

Buy 120

Buy Deliverability SIC Tactics 120

Customer Experience Matrix

DECEMBER 21, 2011

B2B marketing automation vendors generally position their systems as a replacement for separate applications including email, forms creation, Web analytics, content management, and reporting. Marketing automation vendors have little incentive to correct the error, since mentioning integration would only slow the sales cycle.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Engagio

JUNE 2, 2020

In fact, a big part of the value of predictive vendors is that they do the data collection and cleansing work for you. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. Operationalizing intent data.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Engagio

APRIL 29, 2018

Adoption is on the rise, and more vendors than ever have attached themselves to the term to take advantage of the fervor. Most CEOs don’t approach their CMO saying “do you want more budget and people to do this ABM thing?” I think we’ve hit peak hype with ABM. I get it — ABM done right is hard, and marketers are busy.

Account Based Marketing 88

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 88