Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. A good product is no longer enough to achieve brand loyalty. The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Coca-Cola made headlines a few years ago when they decided to ditch the role of CMO.

CMO 322

CMO Advertisements Advertising Paid Search Agency 322

Hubspot

OCTOBER 14, 2019

Whether you interact daily with your company's CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company's success. To help you better understand the role and daily function of a CMO, keep reading.

CMO 74

CMO Paid Search Agency Companies Marketing Budget 74

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. The increasing cybercrime and data breach cases along with unscrupulous data practices have jeopardized valuable customer information and started to erode customer trust and loyalty. Promote a Culture of Data Privacy.

Privacy 99

Privacy Loyalty Work Management CPO 99

Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said. Get MarTech! In your inbox.

Enterprise Management 97

Enterprise Management Digital Experience Platform Organization Marketing Management 97

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage.

Budget Programs 107

Budget Programs Work Management Allocation Product 107

Vision Edge Marketing

NOVEMBER 19, 2013

As 2013 winds down and we prepare to enter 2014, there are bound to be a few changes in the CMO line up. You say, that’s not news, CMO tenure is always a bit tenuous. In SpencerStuart’s 8th Annual CMO Tenure Study, it was reported that CMO tenure is now nearly 4 years, compared to just 2 years back in 2006.

CMO 100

CMO Work Management Marketing Management Acquisitions 100

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan. Is your GTM strategy ready?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan. Is your GTM strategy ready?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . GTM strategy best practices.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Martech Advisor

AUGUST 27, 2019

Yet, we’ve also had experiences that were quite the opposite; when we’ve made a purchase and it’s clear from the point of purchase through post-delivery follow-up that the company is intent on earning our loyalty. Granted, it won’t happen overnight.

CMO 81

CMO Ad Frequency Mobile Advertising Bandwidth 81

Martech

FEBRUARY 19, 2024

Think about the potential gains for your organization when you prioritize skills over degrees in your hiring process. Dig deeper: Before you hire another marketer, do these 5 things first Skills predict performance I coach my CMO clients to take a skills-first approach to hiring.

First-Mover Advantage 118

First-Mover Advantage Terms and Conditions Work Management Loyalty 118

Martech

DECEMBER 26, 2023

And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. There will be questions and issues that only humans can answer, and if customers can’t easily gain access to a support team when needed, their company loyalty may begin to waver.”

Marketing AI 144

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 144

Martech

OCTOBER 13, 2023

Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. Dig deeper: How Georgia-Pacific connects with customers on retail media networks McDonald’s has built a great store of first-party data through their loyalty program.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 123

Porch Group Media

OCTOBER 9, 2019

Customer Experience Key to Consumer Loyalty. Customers no longer base their loyalty on price or product. According to a recent survey by Adobe, respondents named the following as the biggest challenges: 4% – Developing the necessary capabilities inside the organization to design, deliver and monitor the customer experience.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Sword and the Script | B2B

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. of budget on T&D while B2B services organizations are investing 5.6%. over the next 12 months.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Martech

DECEMBER 18, 2023

They can assess the current state of the organization’s CX, identify gaps and opportunities, and provide recommendations based on industry benchmarks and customer insights. Their strategic guidance ensures that CX transformation efforts are aligned with the organization’s vision and objectives.

eCommerce 104

eCommerce Marketing AI Best Practices Consulting 104

Martech

AUGUST 12, 2021

Indeed, the “fractional CMO” is becoming more common. Talented and versatile ops professionals can put an ops organization on the right track then look for a new challenge. A loyalty boom for David’s Bridal using mobile wallet technology. How are you feeling right now? In need of security and stability, or risk and adventure?

Paid Search Agency 110

Paid Search Agency Work Management Marketing Management Advertising Agencies 110

Martech Advisor

AUGUST 20, 2019

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

CMO 46

CMO Positioning SWOT Work Management 46

Content Standard

OCTOBER 17, 2019

We’re breaking down three of the most common CMO challenges, with tips on how to conquer these nightmares for good. A whopping 97 percent of marketing leaders cited ROI as one of the top CMO challenges, according to a survey by Brand Keys. But you don’t have to battle these anxiety-provoking ghouls and goblins alone.

CMO 45

CMO ROI Social Media Viral Marketing 45

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. If you do it right, you gain trust, loyalty, and advocacy for your brand. At other organizations, CMOs and CCOs both have a seat at the executive table.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. At the summit, he talks about the role of the CMO and senior marketers considering market behavior and consumer habits. What else will play a role?

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Martech

APRIL 10, 2024

She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world’s most influential CMOs three years in a row. See terms.

CRM 92

CRM Work Management Marketing Management Marketing Automation Services 92

Vision Edge Marketing

APRIL 19, 2018

Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech. Martech promises improved ROI on customer acquisition and loyalty, in part because technology enables your company to be more customer-centric.

Marketing Automation Services 192

Marketing Automation Services Allocation Planning Budget Programs 192

LEADership

JULY 29, 2014

Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. This is the crux of why B2B organizations all over the world are overwhelmed by the daunting task of how to create value in the connections they make. Depth of connection is as important as breadth.

CMO 40

CMO Marketing Budget Budget Programs Word of Mouth 40

6sense

DECEMBER 9, 2021

There’s a lesson there for B2B marketers: Community is key if you want to build a brand that engenders enthusiasm, loyalty, evangelism, and, yes, spending. Here’s an example: I’m one of the leaders of a group for B2B CMOs, called CMO Coffee Talk, where we gather once a week to share our challenges, wins, and best practices.

Class 62

Class Communities B2B Marketing Ad Building 62

Porch Group Media

JULY 6, 2021

Increasing customer loyalty, increasing conversion rates and optimizing customer journey are top objectives. According to CMO, 67% of marketers believe speed is one of the primary benefits of data-driven marketing, resulting in the ability to execute their campaigns quickly. CMO Council). CMO Council). Ascend2 , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

ANNUITAS

JUNE 25, 2020

Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure. Steve Hardy, CMO, Secureworks. Alexandra Gobbi, CMO, Code42. How are you aligning your organization around this growth pivot?

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

Martech

DECEMBER 29, 2023

Organizations are trying to do that, and they’re also trying to inject more personalization and anticipate what customers need based on their activity through an app.” Beyond limiting online visibility, ‘ghosting’ severely hampers a brand’s overall digital performance,” said Monica Ho, CMO of digital marketing company SOCi. “In

eCommerce 119

eCommerce Enterprise Management Paid Search Agency Marketing Management 119

Martech

NOVEMBER 22, 2022

Part of the argument is that the martech stack does not adequately serve the marketing organization or the business due to its complexity. I have a longtime CMO buddy who regularly shares stories of disappointment regarding his adventures in martech. ” Martech is simply a tool. ” The same goes for marketing technology.

Work Management 121

Work Management Marketing Management Planning Vendors 121

Heinz Marketing

MARCH 30, 2020

Smart marketing organizations and their sales team partners know that it’s not OK to ask prospects what keeps them up at night. Ideally it shouldn’t take a pandemic to make this a focus, but organizations are nonetheless investing extra effort to calm, assure and keep the customers (and revenue) they already have. Give it to them.

Peer-to-peer 86

Peer-to-peer Work Management CMO B2B 86

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. For CMOs and their marketing teams, navigating this terrain requires more than just a map; it demands a strategic compass. Prioritize integration.

Work Management 97

Work Management Marketing Management Digital Transformation Customer Satisfaction 97

LEADership

DECEMBER 15, 2014

At the start of this year, we started the monthly CMO Spotlight Series. To round off the year, here is a summary of each featured CMO’s “pearls of wisdom”. Are Your CMO and CIO Married? They should be, and that’s the leadership secret of a successful organization, says Jim Davis, Senior VP and CMO at SAS.

CMO 40

CMO Lead Generation Lead Scoring Lead Ranking 40

Martech

JANUARY 12, 2022

Keep it short, no more than three to five questions at a time, so it doesn’t feel overwhelming,” explained Tom Treanor, CMO of enterprise CDP TreasureData. Amanda Elam, CMO of commerce experience cloud Bloomreach, offered several examples. This can drive a wedge between the brand and the consumer’s loyalty.” Treanor said.

Lead Scoring 126

Lead Scoring Lead Ranking Psychographics CMO 126

ClickZ

OCTOBER 23, 2020

30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. As per an article by McKinsey & Company, organizations introducing technology to sales can find ways that deliver double-digit gains in return-on-investment.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Terminus

JULY 28, 2020

And builds brand loyalty for when the world eventually returns to normal. And Jeff Perkins , CMO and Head of Product at ParkMobile , is living proof. How to Build Brand Loyalty While Giving Back. It’s how you build brand loyalty. The most important question you can ask your customers in a crisis: How can I help?

Loyalty 26

Loyalty Ad Building Brand Identity Branding 26

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% 1] Additionally, the survey found that 71% of CMOs believe they don’t have a large enough budget to execute their marketing strategy fully. At the core of this efficiency drive is a desire to do more with less costs.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Adobe Experience Cloud Blog

MARCH 18, 2015

The lively panel of CMOs—Dierdre Bigley of Bloomberg LP, Carlos Becil of Equinox , Sanjay Dholakia of Marketo and Stacy Martinet of Mashable—touched on storytelling, organizing successful marketing teams, how best to leverage real-time data and more. To kick off the conversation, the CMOs talked about the role of marketing today.

Marketo 48

Marketo CMO Thought Leadership Top of Funnel 48