Customer Experience Matrix

MARCH 4, 2011

There are vendors on both sides of the argument. Their belief, outlined to me in January by CEO Shawn Naggiar and CMO David Applebaum, is that most marketers just want to get things done immediately with existing resources. On the other hand, the vendors with the greatest success to date have stressed the importance of process.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Loopfuse 120

Customer Experience Matrix

AUGUST 2, 2011

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. According to Act-On CMO David Applebaum, most buyers have 35 to 50 employees, which puts them firmly in the small business category.

Act-On 120

Act-On Enterprise Management Work Management Marketing Automation Services 120

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Christoper Doran , CMO, Manticore Technology. Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100