KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. How do B2B marketers build trust in today’s digital marketing environment?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

chiefmartech

DECEMBER 27, 2021

It’s been a long year for everyone as we navigated the ongoing pandemic saga. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. Congratulations on making it to the end of 2021. And it’s not just martech. Integrate thy software!

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

Enterprise Management 60

Enterprise Management Work Management Marketing Management CMS Development 60

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

ANNUITAS

OCTOBER 23, 2014

but are often bitter when the daily budget runs out before 10:00 AM and the CMO asks you why your ad isn’t running when he or she ran a search on an “important” term. Embrace the long tail-. The PPC rewards can seem sweet (page one, anyone?), In order to do that, you need to follow the next step…. Focus on lead management-.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

chiefmartech

DECEMBER 6, 2015

8 The Law of Duality : In the long run, every market becomes a two horse race. #10 The remaining competitors in the market have miniscule share in comparison, a long tail of niches that are mostly invisible to mainstream buyers — except for those competitors who are smart enough to create a new category and become a leading brand in it.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

chiefmartech

JULY 31, 2023

It’s possible that AI enables a small number of big vendors to embed HUGE amounts of functionality into their products while simultaneously simplifying the user interface to all that power with genie-like AI co-pilots that make it manageable by mere mortal marketers. Who will those winning vendors be? But will that last?

Work Management 79

Work Management Marketing Management Cross-Selling API 79