Martech

APRIL 10, 2023

The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” We’re not deploying any software on premise, so you’re not locked in. Oracle EVP Rob Tarkoff “Best of breed has jumped the shark.

Marketing Attribution 88

Marketing Attribution Enterprise Management Work Management Marketing AI 88

6sense

AUGUST 27, 2021

So you have your dynamic segments of accounts locked and loaded; now it’s time to get their attention. But engagement, especially when using account-based marketing (ABM) in the B2B world, can be a tough nut to crack. It can seem overwhelming to craft the recipe to meaningful buyer engagement right, but it doesn’t have to be.

Account Based Marketing 48

Account Based Marketing ABM CMO Marketing AI 48

ClickZ

DECEMBER 24, 2020

There is scope for marketers to use blockchain to manage a secure network of loyalty programs designed to lock in new customers. The vast majority of companies want the contact details of their customers, which – even though intended to personalize offerings – is typically found invasive. billion to $4.1 billion over the last two years.

Marketing Management 137

Marketing Management Paid Search Agency Lock-In Loyalty 137

The Customer

JANUARY 22, 2024

For me it was the “cat bouncer” – a way to lock your cat out of the house if it shows up with the gift of a mouse in mouth. CES is always a convergence of innovation, bringing together some of the brightest minds in technology from around the world. Pinterest Cocktail Event From left: Jeff Minsky, MediaWhiz, E.B.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

LeanData

DECEMBER 1, 2022

Your marketing and sales teams need to march forward in lock-step. Use engagement analytics to determine which of your ABM tactics and activities are resulting in the things your CMO, CRO and CEO care most about — sales pipeline, opportunities, sales revenue, increased average deal size and sales funnel velocity. .

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

Heinz Marketing

APRIL 27, 2020

Early each week, we ask CMO Coffee Talk participants to choose from four possible discussion topics for the upcoming Friday morning’s chat. establishing a locked-in list of priorities for the coming weeks) doesn’t allow the ability to be agile as things come up in the meantime. Turns out there’s agile and then there’s Agile.

Planning 70

Planning Marketing Analytics Tools Allocation Practices 70

Biznology

NOVEMBER 1, 2021

Taking a page from consumer marketing, and their own experiences as buyers, some business marketers will look at loyalty programs—points, rewards, status and the like, on the assumption that this will be a way to further lock in their vendors and fend off competitors. Your vendors are already locked. But, I say, don’t bother.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Martech

DECEMBER 23, 2022

What’s a CMO to do? The next thing you know, you’re locked into a multi-year deal on a martech tool that costs you a small fortune and doesn’t begin to serve your business, marketing, customer experience or technology needs. It’s a.NET web content management system (CMS), online marketing and intranet software.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Industry CMS 104

6sense

AUGUST 26, 2021

Early each week, we ask CMO Coffee Talk participants to choose from four possible discussion topics for the upcoming Friday morning’s chat. establishing a locked-in list of priorities for the coming weeks) doesn’t allow the ability to be agile as things come up in the meantime. Turns out there’s agile and then there’s Agile.

Planning 48

Planning Marketing Analytics Tools Allocation Practices 48

Content Standard

NOVEMBER 30, 2021

” Recognizing the opportunity cost involved, CMOs and CCOs have been scrambling to correct those deficiencies ever since. Digital experiences were thrown into the spotlight, and all the trillions spent on digital transformation (DT) initiatives over the years didn’t keep brands from being caught on the back foot.

Top of Funnel 133

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 133

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% But first… A Brief Rant.

CMO 205

CMO Gartner Budget Programs Spending 205

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

ClickZ

SEPTEMBER 16, 2020

Since then, as a CMO and a consultant , I have led numerous martech projects where this framework, and the associated methodologies and guidance, have been core to my approach. 30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Wrong tool selection.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

The Marketing Blender

MAY 4, 2021

Once you have this information locked down, you can determine where to spend your marketing dollars: Strategy or branding. *It’s not possible to see the direct impact of every marketing action you launch, so we recommend adding a big picture approach when trying to determine marketing ROI. This is measured by traffic. Advertising.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Liveintent

JANUARY 11, 2021

As Kerel Cooper, LiveIntent CMO, told MediaPost: “ Email remains the top-performing channel for brands and marketers , but their marketing efforts can get buried when inboxes become overloaded. [As] channel) changes its algorithm, owns your audience, and keeps your data locked inside a walled garden.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Litmus

FEBRUARY 2, 2021

A recent CMO study from Gartner found that only 58% of respondents were using their marketing technology stack to its full potential. The study uncovered an interesting insight that CMOs are much more likely to be confident in their teams’ marketing skillset (88%) than non-CMO marketers (64%). Get your geek on with the CIO.

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 59

Sword and the Script | B2B

JUNE 27, 2023

A CMO will have 2-3 groups of SDRs turnover given the average CMO tenure. A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 quality conversations” per day; prospects require on average 11.3 Most (69%) are U.S.-based based and about one in five (21%) are global.

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. That’s because the customer will change. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

Litmus

MARCH 9, 2021

You may have seen our recent posts in our ESP Migration blog series: New CMO. New MarTech stack. and Considering a new ESP? Top 7 questions you need to ask first. This is the next one in the series. Once you’ve decided to make the move, the next step we recommend is to do an email audit. So, just how do you do an email audit?

Lock-In 90

Lock-In Template API Sample 90

Lattice

OCTOBER 12, 2015

Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. Remember, these will only work if sales and marketing are in lock-step with one another! “Ever stop and wonder if everything you know about B2B marketing is wrong?” And it should be.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

ViewPoint

DECEMBER 19, 2012

My advice for marketing and sales CMO and CSO managers: Marketing Management: If you don’t have one, it is never too late to create a plan with a revenue goal. Initiate a locked-down, rock-solid, no-exceptions lead follow-up policy. As we plan for the New Year, it’s time to stop following and start leading. Nothing else matters.

Forecasting 120

Forecasting Lock-In Leads Lead 120

Adobe Experience Cloud Blog

DECEMBER 20, 2017

In other words, if you want more budget , you’ve got to show that marketing is in lock-step with company objectives by speaking the language of the business. But, CMOs do not need reports on clicks, page views, and likes ; those are more appropriate for specialists or field marketers. of company revenue in 2016) to 11.3%

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Content Standard

JULY 14, 2021

If your organization already has a CMO or other decision-makers capable of shaping a content marketing strategy, you may only seek out content creation services. Collaboration with content marketing partners works best when it’s flexible enough to adjust to brand-specific marketing needs.

Advertising Agencies 137

Advertising Agencies Enterprise Management Work Management Marketing Management 137

Heinz Marketing

OCTOBER 5, 2020

This week’s show is called “ Multichannel Marketing Best Practices and Success Stories ” and our guest is Nick Runyon , CMO at PFL. Featuring today Nick Runyon , he’s the CMO at PFL and, Nick, thanks so much for joining us today. Ryan say of PFL “… we are a marketing technology company.

Top of Funnel 119

Top of Funnel CMO Multi-Channel Work Management 119

Porch Group Media

FEBRUARY 23, 2021

Just a few months into Covid-19, we saw consumers flocking to online shopping and ecommerce alternatives as a result of lock-downs and store closures. This is according to a recent survey by CMO Council and Catalina. In research by McKinsey & Company, growth in consumers purchasing online for many categories is between 15-35%.

Purchase 52

Purchase Planning Multi-Touch Attribution First-Mover Advantage 52

Mereo

FEBRUARY 28, 2024

We at Mereo spoke with expert Tim Ohai , a leading growth consultant and founder of Kupu Solutions who formerly served in leadership roles at Workday, Shell Oil and Pennzoil, about what leaders like yourself can do to foster a healthier business culture in 2024. Read our condensed conversation below. Marketing has its own culture. 1, goal No.

Lead Ranking 77

Lead Ranking Thought Leadership Business Lock-In 77

Adobe Experience Cloud Blog

DECEMBER 17, 2019

It’s no longer realistic to lay out a locked-in, year-long strategy. There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Metadata

MAY 5, 2021

In SaaS, most people are locked into a one or two-year contract with their current provider. This is the second post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Golden Spiral

SEPTEMBER 10, 2021

Interview with Leela Srinivasan, CMO of Survey Monkey). That first line must lock your reader’s brain on your main point the way a fighter jet’s missile lock acquires a target. Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. It’s not easy to reach the people you need to reach.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Convince & Convert

APRIL 10, 2015

While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Rethink the window shopping experience for mobile , and make it as engaging as possible to lock in the sale. These days, mobile strategy is an imperative for marketing departments across every industry.

Marketing & Strategy 163

Marketing & Strategy Mobile Advertising Mobile Marketing Business 163

ClearVoice

NOVEMBER 20, 2020

For the past few weeks, I’ve been sharing a behind-the-scenes look into my experiences in teamlancing after many years of freelancing and running my own small agency. Mentoring goes beyond your school years. And that’s where mentors can prove to be incredibly helpful. . Here’s how: 1. Hone skills. Wondering how to find a mentor?

Paid Search Agency 105

Paid Search Agency Advertising Agencies Work Management Budget Programs 105

chiefmartech

JUNE 12, 2017

As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. The big revelation: the average enterprise uses 91 marketing cloud services. Now, in fairness, the definition of a “cloud service,” according to Netskope, is pretty broad. But in aggregate, marketers use a ton of them.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Top Rank Marketing

AUGUST 14, 2023

Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 trillion in 2023 through ecommerce alone? Statista ). That’s right, TRILLION. As the saying goes, the B’s in B2B are people too and all that comes with being human including emotions.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Televerde

FEBRUARY 19, 2018

If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. Speakers: Michelle Cirocco and Tracy Eiler, CMO, InsideView. That’s right. Your calendar isn’t lying to you. It’s February already.

Demand Generation 60

Demand Generation Demand InsideView Generation 60

chiefmartech

JANUARY 16, 2018

Holly Rollo , the CMO of RSA , will share important recommendations on dealing with The 6th Big Disruption to Marketing: Privacy & Security — especially with data hacking on the rise and the GDPR going into effect. And those are just the keynotes.

Marketing AI 52

Marketing AI Work Management Marketing Management Lock-In 52

LiveRamp

MARCH 18, 2019

Specifically, brand marketers were focused on authenticity––what it means today and what lessons can be learned from direct to consumer brands (DTC) and large brands alike. While this stat and the need for authenticity is not a new concept, what it brought to mind is the need to connect customers’ feelings to actual results.

Brand Identity 65

Brand Identity Branding Ethics Privacy 65

LeanData

APRIL 1, 2021

Your Marketing and Sales teams need to march forward in lock-step; Ensure each are pulling their weight at the right time. As you set your ABM motions in play, you’ll have questions on your campaigns’ effectiveness, to which you’ll need data, i.e., answers. But, before we get started with the ABM FAQs, let’s define several important terms.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Marketing Analytics Tools 52